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Copyright 2012. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole.

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Presentation on theme: "Copyright 2012. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole."— Presentation transcript:

1 Copyright The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD. Toys Fall market perspectives Key Stats & Thoughts WORLDWIDE & BELGIUM OCTOBER 2013

2 Global Toy Market Estimated Around $85bn in 2012 The NPD Group, Inc. | Proprietary and Confidential 2 Global Toy Market Size In $% By Country Estimates Full Year 2012 Source: NPD Group | Global Toy Report 2010 G11: +1% FY 2012 v 11 47% of global sales

3 Total Toy Industry by Country Ranked by Market Size in U.S. Dollars at 100% of Total Toy Industry YTD JULY 2013 : Toys market is resisting to economic crisis in developed countries Dollar Volume % Chg Source: The NPD Group; POS Tracking Service; POS extrapolated to represent 100% coverage. Exchange rate €1 = $ 1.25 – YTD July 2013 v 12 G11 +1% Europe 5 +1%

4 4 Year 2012 : Declining Countries Cut Down ‘No Occasion’ $ Sales by Occasion Trend By Country FY 2012 v 11 The NPD Group, Inc. | Proprietary and ConfidentialSource: NPD Group | Consumer Panel Service US Germany France Spain Italy UK Note: 70% of the market is driven by Occasions. US & Europe 5

5 5 Weekly € growth / decline v 2011 by Country The NPD Group, Inc. | Proprietary and Confidential 2012: Late Christmas Europe All Countries See Last-minute Pick Up Except Spain Source: NPD Group | Retail Tracking Data NovemberOctober December Incl. Epiphany

6 Online Sales: Value + Convenience YR/YR 12/11 $% Of Sales Made Online - US & Europe 3 FY 2012 V 11 The NPD Group, Inc. | Proprietary and Confidential 6 Online FY’12 Source: NPD Group | Consumer Panel Service

7 7 The NPD Group, Inc. | Proprietary and ConfidentialSource: NPD Group | Consumer Panel Service Being Requested Is Half The Battle 55% Of Toy Sales Were Requested In 2012 % Of Requested Sales in $ By Country FY 2012 Requests were up 1% in 2012

8 AUTOMOTIVE BEAUTY COMMERCIAL TECHNOLOGY CONSUMER TECHNOLOGY ENTERTAINMENT FASHION FOOD & BEVERAGE FOODSERVICE HOME OFFICE SUPPLIES SOFTWARE SPORTS TOYS WIRELESS 8 Toys & Games Market YTD AUG 2013 January - August

9 9 Belgium Toys and Games Market January-August Belgium Toys Prefall market is resisting (YTD at +2%) Source: Panel EPoS Easter 2013= 48,3M€ (+7%) Easter 2012= 45,3M€ (flat) Estimated coverage : 70%

10 10 CATEGORIES EVOLUTION YTD 13 vs 12 1/2 Battling Toys counter effect

11 11 CATEGORIES EVOLUTION YTD 13 vs 12 2/2 Functional Plush

12 Industries Automotive Beauty Entertainment Fashion Food / Foodservice Home Office Supplies Sports Technology Toys Video Games Wireless Countries Australia Austria Belgium Brazil Canada China France Germany Italy Japan Mexico Netherlands New Zealand Poland Portugal Russia Spain Sweden United Kingdom United States Keep up with what’s new at The NPD Group. Subscribe to our newsletter and other communications by visiting npd.com and clicking “Subscribe.” Thank You The NPD Group, Inc. | Proprietary and Confidential 12


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