We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byKevin Outlaw
Modified over 5 years ago
Global AdView Confidential & Proprietary - Copyright © 2011 The Nielsen Company November 2010 Finance: +16.5% Total advertising trend Year to date 2010November 2010 + 6.8% Media Types November 2010 TV: +11.0% Magazines: +2.0% Newspapers: +0.7% Radio: +2.6% +6.1% Macro - Sectors Telecom: +0.5% Auto: +19.3%FMCG: +3.2% Distrib.: +8.6%Health: +1.4% Entert.: +0.3%Media: +3.0% November 2010 European ad spend grew by +6.1 percent in November 2010, when comparing the same month in 2009. This growth marks a slight cool down from the growth experienced in the third quarter of 2010, but still totaled +6.8 percent more advertising spend from January to November 2010 when comparing the same period in 2009. Year-to-date, these seven major European countries brought in almost EUR 51 billion in advertising spend. All four major media types continued to show positive growth, with Television the clear winner in terms of share of spend (45.6 percent YTD). TV ad spend grew +8.8 percent when comparing November 2010 to November 2009. Radio and Newspapers (+0.6 percent) held steady when comparing November 2010 to November 2009, with Magazines recording a respectable +4.9 percent growth. Internetwhile holding a smaller share of spend at 6.3 percentmaintained its spot with the highest percentage growth at +26.6 percent when comparing November 2010 to November 2009. Cinema, on the other hand, declined by -15.3 percent in November. Automotive (+19.3 percent), Durables (+17.8 percent), and Financial (+16.5 percent) led the macro sectors in percentage growth in November. Computer advertising showed a +74.7 percent growth in November, while Banking Services recorded a +67.1 percent growth. FMCG, the macro sector with the largest share of spend (+25.3 percent), recorded more contained growth (+3.2 percent when comparing November 2010 to November 2009). Importantly, no macro sector showed a decline in spend for either the year-to-date or Novemberindicating positive trends for the advertising market as a whole. Europe Media included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. Countries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom.
Global AdView Confidential & Proprietary - Copyright © 2011 The Nielsen Company November 2010 Market -- Advertising Expenditure Trend (Million ) Market -- Year on year % change by month 2010 2009 Telecom. Automotive Clothing & Access Distribution Durables Entertainment Financial FMCG Healthcare Industry & Serv. Media Sectors -- % Share of Spend -- YTD Media -- % change YTD and last month Sectors -- % change YTD and last month Europe 2010 2009 Media -- % Share of Spend -- YTD TV Magazines Newspapers Radio Outdoor Cinema Internet Media included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. Countries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom. Total advertising trend
Global AdView Confidential & Proprietary - Copyright © 2011 The Nielsen Company November 2010 Methodology notes This report is run by The Nielsen Company, Media Group, Global AdView and reports on advertising expenditure for Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom. The source of information for all data included in the report is The Nielsen Company, Media Group*. All figures are gross with the exception of Italy, for which they are estimated using the official weighting factors provided by The Nielsen Company, Media Group, Italy. Figures are reported in million Euros. This report includes spend on the following media types: TV, Newspaper, Magazines, Radio, Outdoor, Cinema Macro-sectors include the following Categories: Automotive: Automotive Industry & Services: Business Services, Property, Institutions, Power & Water Clothing & Accessories: Clothing & Accessories FMCG: Cosmetics & Toiletries, Drinks, Food, Housekeeping Products, Tobacco Distribution Channels: Distribution Channels Durables: Domestic appliances, Furnishings & Decoration, Information Technology Entertainment: Entertainment, Leisure products, Transport & Tourism Financial: Financial Healthcare: Healthcare Media: Media & Publishing Telecommunications: Telecommunications * Switzerland in association with Media Focus
Global AdView Confidential & Proprietary - Copyright © 2011 The Nielsen Company November 2010 About nielsen Contacts E-mail: firstname.lastname@example.org@nielsen.com Global AdView Nielsen Global AdView provides international advertising information services and provides clients with intelligence on how their competitors are spending, and creative activity, in more than 80 countries, along with a deep and complete knowledge of local market advertising trends. Spend and creative content can be compiled, linked and harmonized at category and product level to enable quick strategic insight into competitive activity. Media Group One of the major businesses of The Nielsen Company, the Media Group is active in 40 markets offering television, radio and outdoor audience measurement, print readership, advertising information services and customized media research. The Media Group of The Nielsen Company is the recognized market standard for media information in the largest advertising territories. Thanks to the local presence of our own branches in more than 20 of the worlds leading advertising markets (including North America, Europe, Asia Pacific and Africa) we can measure expenditure and creatives daily, providing an always open window on the world of media. The Nielsen Company The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.
VSS Communications Industry Forecast Now with Data and Analysis by Both Revenue Stream Sector & Industry Sector It’s my pleasure to be able.
Global AdView Confidential & Proprietary - Copyright © 2010 The Nielsen Company September 2010 Finance: +27.5% Total advertising trend Year to date 2010September.
Mintel Oxygen Reports University of Rochester
Copyright The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole.
Confidential & Proprietary Copyright © 2010 The Nielsen Company The New Zealand Farmers Weekly Readership Report National Readership Survey (January –
Powers of Television Advertising Television advertising is the most influential and compelling form of commercial communication available to advertisers.
Purple Market Research at INSIGHT 2006 November 2006 OLD MEETS NEW : using the Delphi Method to research the latest technology.
Online Trade shows Magazines Research (NASDAQ-GS: GSOL) Global Sources’ 2009Importer Survey.
Copyright © 2009 The Nielsen Company An Introduction to The Nielsen Company.
The Expenditure Report Executive Summary of adspend survey data for Q and forecasts to Q
DIGITAL QUICK FACTS. DIGITAL QUICK FACTS $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now.
IAB Ireland PwC Online Adspend Study H Suzanne McElligott CEO, IAB Ireland Nov 13th, 2013 In association with:
United States, Brazil, China Variations in Purchasing Patterns.
Global AdView Confidential & Proprietary - Copyright © 2010 The Nielsen Company July 2010 Finance: +8.3% Total advertising trend Year to date 2010August.
HUSAM YASEEN About Dell Computers, Inc. Is global technology corporation that develops, manufactures, sells, and supports personal computers.
© 2015 WAN-IFRA | WORLDPRESSTRENDS We represent news media industry in 120 countries We represent more than 18,000 publications 15,000 online sites 3,000.
*United States estimate based on Q monthly average. For all of the most current estimates of U.S. cross-platform video consumption, please refer.
Advertising and magazines Adam Smith Head of knowledge management ZenithOptimedia 26 th April 2005.
© 2019 SlidePlayer.com Inc. All rights reserved.