Presentation on theme: "Alexander Rayner eTourism Advisor United Nations World Tourism Organization (UNWTO) United Nations & eTourism Development 2nd Arab International E-Tourism."— Presentation transcript:
Alexander Rayner eTourism Advisor United Nations World Tourism Organization (UNWTO) United Nations & eTourism Development 2nd Arab International E-Tourism & E-Marketing conference
UNWTO VISION m (2008) b (2020) Middle East 55 million Market share 6% Growth 18%
Tourism Enriches Jobs Infrastructure Trade Development Forum 2009
The UN Tourism Agency Tourism Policy and Issues Responsible & Sustainable Tourism Public & Private Sector Committed to Tourism, Travel and the Millennium Development Goals eTourism Trends
Arrival Passenger Data Arrival Immigration Card Follow up Card Monitoring Card Hotel Registration Card DO IT ONCE - USE MANY TIMES!
UNESCO UNESCO Heritage sites – protection of impressive ancient buildings, landscapes, living cultural heritage Official Intangible Heritage sites – official recognition of languages,stories, music, dance, theater, rituals, crafts that have given people a sense of identity and continuity over generations
CLIMATE CHANGE Green Section Monitor Contribution Davos Declaration COP15
ICT4D High speed internet is key to job creation and lasting growth in developing countries
Millennium Development Goals Goal 8 Develop a global partnership for development Target In cooperation with the private sector, make available the benefits of new technologies, especially information and communications Trends
Public Private Partnership (PPP) Commitment to the Millennium Development Goals MDG Goal 8: Develop a global partnership for development Target 18: In cooperation with the private sector make available the benefits of new technologies, specifically information and communications
Access to 1.4 Billion Internet Users Source: ITU Internet Users
Digital Divide Trends
Digital Experience Gap In 2006 Forrester identified: When products are purchased Don't necessarily buy the content and services to accompany them Creating vast digital experience gaps $3.8 billion in revenue on the table for CE companies.
Create enabling environment Access to ICT Infrastructure & Education & Training Social Media Mobile - 4 billion subscribers Languages - IDNs
A DIFFERENT WEB its no longer about web sites – even cool web sites – but about the creation, aggregation and distribution of digital content in a way that supports consumers in achieving their objectives. Source: Cymfony
Mobile Telephone Subscribers Trends
Mobile Devices The mobile device will be the primary connection tool to the internet for most people in the world in 2020 Source: Pew Internet & American Life Project Trends
Arabic : Official Language in 24 Countries Trends
Arabic 50 million Arabic speaking people using the Internet, 2.9 % of all the Internet users in the world. 291 million world population speaks Arabic 17.2 % use the Internet. Arabic Speaking Internet Users has grown 1,907.9 % in the last eight years ( ).
International Domain Names (IDNs) UNWTO.org28
Yahoo! enters Arab Market Maktoob.com Arab worlds largest online community aquired by Yahoo! Yahoo! to offer Arabic-language content for the first time Arabic versions of its products and services, such as instant messaging and
Tsunami Tidal wave of digital messages 247 billion messages on average every day Average computer user receives 167 messages/day To increase to 219/day in % of your day on Communication at the speed of electricity
eTourism Increased Competitiveness eMarketing & Access to 1.7 Billion Internet Users More: Jobs, Infrastructure, Trade & Development Increase International Visitor Arrivals : 55 / 922 Million 2008 International Receipts : USD 46 / 944 Billion 2008