2Industry And Market Analysis Edible fruit bouquets first became popular gifts for holidays, birthdays and corporate events.Edible Arrangements Franchise Group, is market leader in USA. They have 877stores and they can be reached by online order or via telephone.Year-to-date company wide sales for 2008 are $25.8 million, up from $11 million for the same period in 2007.
3Industry And Market Analysis There is only one competitor for us in Turkey;which is established in 2008.There is no formal market share information in Turkey.This industry should be devoloped to provide consumers valuable gifts which are appeal to the eye and taste.
4Business DescriptionOur e-bus operates to make any occasion special - from birthdays, anniversaries and congratulations to business events and client gifts.Make people find unique and creative gifts for their friends families lovers ext.A created open online field to help people about expressing their feelings with edible fruit bouquets.
5SummaryFinally we want to summarize why people will be preffering our site;Because we give a great chance people to make their families friends and lovers happy with our incredibly variety of fruit bouquets.We offer adequate price for such a creative gift like that.Whoever interested in buying unique and amazing gifts for any occasion can shop without any concern about delivering.
6Domain Not Available www.ediblearrangement.com Available
7GOALSOur goal is to present enjoyable, good-looking presents to our customers.Making possible these presents to be customized.To create alternative way to quality wedding presents, party presents, presents given when promotions are realized.Meyve Paketi
8OBJECTIVESIn coming 4 years, meyvepaketi.com will be the most prefered present site in Turkey.Following 8 years, we want to reach TL giro.To make meyvepaketi.com the most profitable site in online gift sector.
9Spread by “word of mouth” BUSINESS MODELMODELB2C Direct MarketingSpread by “word of mouth”One to Many marketing
10Box of chocolate covered strawberries Berry chocolate bouquet Sweetheart boxBox of chocolate covered strawberriesBerry chocolate bouquetAmazing celebrationBirthday bouquetMom’s bouquet
11We offer mouth watering fruits, crafted with love into gorgeous fruit bouquets. It's the perfect gift for any occasion; Birthdays, Mothers Day, Fathers Day and Valentines Day!Our beautiful edible products are made of fresh strawberries, apples, pineapple, honeydew, cantaloupe, oranges, grapes, cheese and chocolate.Flower Fruits bouquets are also amazing for Business events, Client gifts, Special occasion presents & employee appreciation gifts.MEYVE PAKETİ
12• Unique appearance gives Meyve Paketi a great advantage. STRENGTHS• Unique appearance gives Meyve Paketi a great advantage.• The company’s objectives accommodate its consumers needs and intentions.• Innovation and size.MEYVE PAKETİ
13WEAKNESSES MEYVE PAKETİ Little public awareness Larger competitors such as Godiva, Dean and DelucaNeeds to increase promotion if we hope to increase awareness and compete against the big companies.MEYVE PAKETİ
14OPPORTUNITIES MEYVE PAKETİ Special niche in the gift basket market with innovative fruit bouquets.Keep extending its product line with unique products.Maintain a reputation by innovative products that will give an important edge over the competition.The need to stay current in the gift basket business is important.MEYVE PAKETİ
15THREATSCopying ideas or come up with similar products; this would take away a major competitive edge that Meyve Paketi has.Overhead cost will rise and many smaller gift basket shops could use there flexibility to try and undercut Meyve Paketi’s prices.Although one small competitor might not do detrimental damage, a large number of them could cause a problem.MEYVE PAKETİ
16ADVERTISING MEYVE PAKETİ They say the way to a man’s heart is through his stomach, why not apply the same principle to your boss, co-worker, or loved one? Meyve Paketi provides clients with a new and thoughtful way of making a gesture that expresses love and appreciation.By keeping prices competitive and creating new products we hope to remain on the cutting edge of the gift basket industry.Meyve Paketi plans to increase efficiency in the future by including delivery trucks with radio-communication systems.
17MARKETING MEYVE PAKETİ Product Many companies offer consumers the option of gift baskets and floral arrangements. Meyve Paketi offers the best combining fresh fruit arranged in elegantly colorful designs. Consumers have the option of customizing orders.PromotionOur main objective is to increase the public’s awareness of Meyve Paketi and its products. Initial target market would be the corporate world, where consumers would purchase arrangements for co-workers, events, and meetings. Promotion will consist of a company catalog, the internet. With proper promotion the public’s awareness of the company should also grow through word of mouth.
18PlaceFor the same price as a bouquet of flowers you can show your recipient that you put extra thought and originality in selecting their gift, making arrangements the perfect choice for a co-worker or loved one.PriceMeyve Paketi has bouquets of fresh fruit range in prices from $15 for smaller arrangements to $150 for larger arrangements. The majority of arrangements are in the range of $35. We also offer fresh dipped strawberries and other fruits which start at about $10 dollars. Prices are based on materials to construct the arrangements, labor, and delivery cost.MEYVE PAKETİ
19CONCLUSION MEYVE PAKETİ Meyve Paketi is a retailer with a clever competitive advantage over the other gift basket retailers. The next few years will serve as an extremely important turning point for Meyve Paketi. While Meyve Paketi offers an innovative product very unlike any other products available, it is not enough. Problems can arise if awareness is not increased. Meyve Paketi , should be able to continue on the road of success with introduction of new marketing methods . It made its make with originality and as long as it can stay fresh Meyve Paketi will continue to prosper.MEYVE PAKETİ
26REVENUE MODELS Advertising Fees From the occasions (Mother’s Day,Teacher Appreciation Week,anniversary,birhday,wedding,graduation,Valentine’s Day,Memorial Day)From the people who want to indicate their feelings with Meyve Paketi(thank you,I am sorry,I love you,get well,congratulations)
27REVENUE MODELSOur target profit will be TL per month.
28TARGET MARKETS Who will be our customers? Meyve Paketi customers who desire the fresh fruit for beautiful fruit bouquets could now have a little fruit on the go.As a markethotelscompaniesluxurious pastries
29TARGET MARKET OBJECTIVES Earn TL profit for each month/ TL profit for the first year.Create many potential or loyal customers.
30COMPETITORS AT HOME Tasty Bunchs ”Lezzet Demetleri” Web-site is handy. A lot of fresh fruits
32For convenience, people can order their arrangements online. COMPETITORSWe are different from our competitors because Meyve Paketi takes great pride in offering an unforgettible gift-giving experience.For convenience, people can order their arrangements online.