1. PRECISS SERVICES Dedicated Back Office Solutions

2. PRECISS – BRIEF HISTORY 2001, began as E-Business Solutions Ltd; Website development 2002, Registered Preciss Services; BPO - Online research services First BPO company in Kenya Current; Total capacity 80 employees Offering online research, data processing, RPO Target capacity is 500 employees, P artly On Demand / Distributed

3. TOPIC Distributed On Demand BPO Teams; Another Opportunity Occasioned by East Africas Recent Connection to International Fibre-Optic Networks.

4. PRECISS 7 YEARS AGO... 32 Kbps Internet Connection, 10 comps Analogue Leased Line Unreliable, expensive, susceptible to weather conditions Frustrating, Annoying! USD 1,000 per month!

5. NOW.. What can fibre-optic do for: Small to mid-sized BPO companies Professionals

6. OUTSOURCING 1.0

7. Traditional outsourcing model Large deals Time-based contracts Outsourcing processes to one vendor Started to change around 2002 (post 9/11) Outsourcing 2.0 emerged Key players leading the way eg IBM

8. EXAMPLES

9. Early On Demand (O-D)Deals IBM 2002: O-D becomes key to business strategy $10 billion (10 years) to develop O-D 2002: Wins J P Morgan, $ 5B, 7 years (data centers, help desks, etc) 2002: Deutsche Bank, $ 2.5B, 10 years (back office and business process functions) 2003: AXA, $1 Billion, 6 years (IT infrastructure)

10. Early On Demand Deals 2002: EDS loses $5 billion contract with JP Morgan Chase to IBM 2003: EDS loses out to IBM on $679 million contract with DBS Bank of Singapore.

11. OUR SITUATION Emerging Destination Mostly small to mid-sized deals Facing down-turn in global economy Fibre-optic infrastructure now here Outsourcing 2.0 possible

12. OUTSOURCING 2.0 Some buzz words: Cloud computing (hosted services over Internet) Small-task outsourcing (eg Mechanical Turk, by Amazon) Transaction-based outsourcing ( price per-transactn) Distributed teams On-demand outsourcing Enablers: Enabled largely by web 2.0 (web savvy users) Accelerated by global economic situation

13. Outsourcing 2.0 On Demand; As and when needed Distributed BPO Teams; Different geographical locations (cities, countries, continents) Different time zones Different organization s

14. Example; Mid-sized retail company in Michigan 1. VAs in rural America (time zone, language, culture) 2. Customer service team in Phil. (low cost, good spoken English, cultural affinity) 3. Online research and report-writing team in Kenya (low cost, good written English) On-Demand, Distributed, But Not Centrally Coordinated

15. EXAMPLES USA SOUTH AMERICA

16. Stature Software; 1. Started in 2006, 2 people, Florida, USA 2. Provide software development services 3. Built distributed team via oDesk 4. Workers based in Russia, Ukraine, Phil. 5. Grew to 50 developers in 18 months 6. Annual revenue USD 2 million

17. BPO Company – South America 1. Headquartered in USA 2. Application and website development 3. Marketing and project management - US 4. Implementation - South America 5. Over 500 staff, most from South America

18. THE OPPORTUNITY 1. BPO COMPANIES IN EAST AFRICA 2. PROFESSIONALS IN EAST AFRICA

19. BPO COS. IN EAST AFRICA HOW and WHY?

20. HOW - Enabling Technology and Tools: 1. Online BPO market places (eg oDesk, Elance) 2. Collaborative work flow tools (eg Assembla) 3. Collaborative doc storage tools ( eg Basecamp) 4. Collaborative comm. tools (eg Webex, Skype) 5. Instant messaging (eg MSN, Yahoo, AIM)

21. WHY? BPO companies can: 1. More responsive to market demands (staff up or down as necessary) 1. Less investment on infrastructure (eg computers, work-stations) 1. Reduce variable costs (eg power, bandwidth) 2. Best talent from around the globe 3. Specialized talent from around the globe 4. Extend work day

22. THE OPPORTUNITY 1. BPO COMPANIES IN EAST AFRICA 2. PROFESSIONALS IN EAST AFRICA

23. Some Profiles: 1. Age 23 (m), Diploma, IT specialist; Employed, supplemental income, 10 h/wk 2. Age 25, BA (f), Online Researcher; Unemployed, working from home, 40 h/wk 3. Age 25, MBA (f), Telemarketer; Outside country, no forml emplymt 40h/wk 4. Age 29 (f), Bsc, Online Researcher; Working from home by choice 40 h/wk

24. 1. Age 32(f), BSc, HR Specialist; Unemployed mum, works frm home 40h/wk 2. Age 34 (f), Bsc, Accountant, Employed; Works during annual leave 3. Age 35(f), Diploma, employed as Secretary; supplemental income 10 h/wk 4. Age 38 (f), Bsc, Part-time job as tutor; Supplemental income 30 h/wk

25. LESSONS LEARNT Change is a dragon. You can ignore it, which is futile. You can fight it, in which case you will lose. Or you can ride it.

26. THANK YOU!