Presentation on theme: "Search Engine Optimisation & the importance of eCommerce SiteWizard in association with bssa."— Presentation transcript:
Search Engine Optimisation & the importance of eCommerce SiteWizard in association with bssa
Who are SiteWizard? Award Winning. Low Cost website design and eCommerce solutions provider. 10,000+ existing customers. 30 Day Money Back Guarantee. No Contract.
What SiteWizard provides? Award Winning. Professional website design. Existing website redesign. eCommerce solutions. Content Management System. Hosting.
Search Engine Optimisation (SEO) The Short Road Pay Per Click. The Long Road Get to the top for free.
The Short Road (Pay Per Click) Pros Instant Results & Instant Leads. Targeted leads. Track costs per sale etc. Cons Can be expensive. Costs can escalate as competition enters market.
The Short Road (Pay Per Click) Essentials Do not pick broad search terms. Select which language, countries you wish to serve your adverts. If you provide a service within XX miles of your business you can ensure your adverts only get shown to people within the towns around your business. Experiment with running with and without "Content network" enabled.
The Long Road (Gain Position in the FREE Listings) Pros FREE. Often more traffic. Cons Time consuming. Learning curve. Keeping up with changes in Google policies.
The Long Road (Gain Position in the FREE Listings) Essentials Beware of SEO Scams. You cant magically alter your text to achieve top positions. You NEED Inbound Links. Anchor text is not just important it is CRITICAL. You need a CMS (Content Management System).
The importance of eCommerce
UK Statistics Office for National Statistics Internet Access (2007) 61% UK households had Internet access. 7% increase since % increase since Internet Sales (2006) Internet sales by UK businesses rose to £130.4bn in % increase since 2005.
e-Retail Sales IMRG Capgemini e-Retail Sales Index Online Spending Bucks Recession; Half of All Shopping Online by 2014! £26.5 billion spent online in the first six months of 2008 despite the credit crunch. 38% increase on the first half of 2007 trend is set to continue.
Mega Monday Monday December 8th 2008 was the biggest online shopping day of the year with sales volumes up 18% and values up 14% as consumers flocked online to purchase their Christmas presents. Green Credentials 56% of people believe shopping online is more environmentally friendly.
Cost Effective eCommerce is a cost effective solution. It will never happen! Look at Net-a-porter. £35million turnover without a single shop!!
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