1. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Distribution limited to Jeppesen Personnel Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Public-Private Cooperation in Support of Capacity Building Geoff Dean Manager: Data Provider Affairs Maritime Industry, Safety, Affairs and Services __________________________________ Jeppesen - A Boeing Company www.jeppesen.com 2011-12-05 MesoAmerican Caribbean Sea Hydrographic Commission 12th Meeting - Basseterre, Saint Kitts and Nevis

2. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Agenda Jeppesen Overview Introduction to PPC PPC Models –Non-Partnership –Basic Partnership –Advanced Partnership Building Capacity –Breaking down supply chain complexity Cooperation Summary

3. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Jeppesen – A Boeing Company Who is Jeppesen? Established in 1934 An Information Solutions company: Digital Navigation Services Charting Routing and Planning Weather Services Crew Services Optimization Services Owned by The Boeing Company Providing essential navigation, planning, and operations management solutions to customers in the air, on water and on land.

4. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. PPP and PPC Public-private partnership (PPP) describes a government service or private business venture which is funded and operated through a partnership of government and one or more private sector companies. These schemes are sometimes referred to as PPP or P3private sector (Wikipedia – 2008) The term Private-Public Cooperation (PPC) was introduced by Michael Bergmann at ECDIS Stakeholders Forum 4 and builds on the P3 definition and expands it to any type of cooperation, including those, which do not need funding.

5. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Partnership for success Conditions for a successful partnership –Knowing and clearly defining each others role and responsibility –Accepting ones own strengths and limitations and allowing the partner to fill the gap for greater success of the defined outcome –Communicate regularly to building and maintaining full trust on the agreed topic –Communicate any information regarding the partnership subject without limitations

6. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Changes in Maritime World The Paradigm shift –The Analog paradigm requires a product to issue data. –The Digital paradigm enables the separation of data and product Need for high quality data –Analog data does not support easy comparison and overlap –Digital data requires higher level of harmonization –Accurate on-screen positioning (DGPS) highlights deficiencies in cartographic data Need for additional data –Increasing density of traffic and increasing risk (e.g. ship size) requires additional data to gather necessary information –New methods are enabling new data streams to ship masters (sensors, real-time weather, AIS, LRIT…) –Additional data enables increased situational awareness and subsequently increased efficiency Need for data aggregation –New data streams can easily overload ship masters –Data aggregation is needed to convert data into information using situational analysis Adapt to speed of technology innovation –The speed of technological innovation is doubling every five years –Innovative new products will increase safety and efficiency –Hydrographic data presentation and products using hydrographic data cannot sit back

7. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. The Paradigm shift –The Analog paradigm requires a product to issue data. –The Digital paradigm enables the separation of data and product

8. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. PPC as a method to master the dilemma Public Sector Organizations – key competence is creating and issuing data Private Sector Organizations are well equipped to develop innovative products and manage product lifecycle PPC allows both partners to focus on core competence and perfect the delivery in those areas Clear definition on roles and responsibilities, acknowledging the competence of the partner, allows full concentration on success of the common goal PPC can utilize innovations, created by PPC or public sector, to drive adaption of existing standards or creation of new ones

9. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. PPC Models Hydrographic Offices-Industry Cooperation models should be adjustable based on the capabilities of the involved partners: Non-Partnership Model Requires HOs to apply strong rules to ensure data quality reaches end users Simplest form of Distribution Minimum Cooperation Highest Effort on HO

10. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Non-Partnership Model

11. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. PPC Models Hydrographic Offices-Industry Cooperation models should be adjustable based on the capabilities of the involved partners: Basic Partnership Model Requires HO and Private Partner to apply strong rules to ensure data quality reaches end users Enhanced VAR Distribution Increased HO and Private Partner Cooperation Requires higher capability of Private Partner

12. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Basic Partnership Model

13. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. PPC Models Hydrographic Offices-Industry Cooperation models should be adjustable based on the capabilities of the involved partners: Advanced Partnership Model Requires HO and Private Partner to apply strong rules to ensure data quality reaches end users Advanced VAR Distribution Increased HO and Private Partner Cooperation Decreased HO Effort – Increased focus on Core Competence

14. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Advanced Partnership Model

15. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Capacity building Capacity building also referred to as capacity development is a conceptual approach to development that focuses on understanding obstacles that inhibit people, governments, international organizations and non-governmental organizations from realizing their developmental goals while enhancing abilities that will allow them to achieve measurable and sustainable results.capacity development (Wikipedia – 2008) Finding Solutions

16. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Capacity building Capacity building also referred to as capacity development is a conceptual approach to development that focuses on understanding obstacles that inhibit people, governments, international organizations and non-governmental organizations from realizing their developmental goals while enhancing abilities that will allow them to achieve measurable and sustainable results.capacity development (Wikipedia – 2008) –Understand Obstacles –Enhance Abilities –Achieve results Finding Solutions

17. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. The complexity of the Data Supply Chain HO

18. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. A many to many relationship HO

19. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Add digital HO OEM

20. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Add standards: International Hydrographic Organization Creation Standards Usage Standards HO OEM

21. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Fusion of Content and Technology International Hydrographic Organization Data Technology HO Creation Standards Usage Standards Process Standards? HOs OEM Delivery Private Sector OEM

22. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Jeppesen considers staying involved in the industry as an integral part of day to day business, and we show that in part by participating regularly at IHO working group meetings such as: –TSMADWG –SNPWG –DIPWG –IALA –RadioTechnical Comission for Maritime Services (RTCM) Through this work Jeppesen is seeking to become a primary industry partner to HOs world wide; through sharing our knowledge, but also learning from the vast knowledge of the HOs. International Hydrographic Organization Cooperation

23. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Examples of Successful Cooperation Marine Pilotage Charts (MPC) with Chile BSH – Jeppesen cooperation to support SNPWG NHS – Jeppesen cooperation on Digital Publications Editor Contribute to ENC production for HOs: NHS, Malaysia, South Africa, Greece, Italy…

24. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Jeppesen data and services –Dependant on HO data –Develop customized products –Targeted market SOLASPleasure Crafts Continuous improvement of products –Direct agreements for use of national data –24/7 customer support – marine safety office –Focus on Quality (certification, audits, internal process check) Public-Private-Cooperation –Maintain good relationships, establish new ones –Understand Obstacles, Enhance Abilities, Achieve Results » Hydrographic Offices Improve Safety at Sea and protection of the Marine Environment Jeppesen Focus

25. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Journey Planning 2,400,000 Travelers benefiting from Jeppesen real-time optimization, daily Aviation 650 Airlines served by Jeppesen 48,000 Pilots trained w/ Jeppesen courseware, annually 70,000 Jeppesen flight plans provided, daily 83,000 Jeppesen weather briefs provided, daily 250,000 Crew managed with Jeppesen tools, daily 1,000,000 Pilots worldwide using Jeppesen Marine 7,500 Commercial vessels using Jeppesen 42,000 Digital navigation charts in Jeppesen library 1,000,000 Leisure boat customers Global 41 Jeppesen locations in 22 countries 195 Countries/territories providing source data 3,200 Jeppesen employees 150,000 Jeppesen charts (air & sea) 1,400,000 NavData records in our database 5,000,000 Unique pages of documents 1,000,000,000 Sheets printed, annually Jeppesen by the Numbers

26. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. Summary Public-Private Cooperation in Support of Capacity Building A variety of models to suit individual needs Driven by Efficiency, Quality, and Safety Identify and Overcome Obstacles Availability of Data Results Driven Talk to Us about Cooperation

27. Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved. An International Company ~3,200 Employees 39 Locations 21 Countries ~40% of staff outside US AustraliaCanadaChinaDenmarkFranceGermanyGreeceIndiaItalyJapanMalaysia NorwayPolandRussiaSingaporeSouth AfricaSouth KoreaSwedenUAEUnited KingdomUnited States Alameda Portland Denver Frankfurt Atlanta Washington D.C. New York Montreal Cincinnati Moscow St. Petersburg Toulouse London Newbury Gdansk Gothenburg Beijing Singapore Brisbane Canberra Melbourne Copenhagen San Jose Cape Cod Massa Crawley Egersund Athens Bergen Dubai Mumbai Hyderabad Tokyo Seoul Sydney LEGEND Jeppesen locations (owned/leased) Other locations with Jeppesen employee(s) embedded with customers Government Relations location Chicago Columbus Cape Town