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WHY PAGE SPEED ISNT ENOUGH Tim Morrow Velocity Europe 2012 Betfairs Performance Journey
£1bn traded Euro 2012 £63m traded 2012 US Open Tennis TRADED VOLUMES
CUSTOMER FEEDBACK Its slower and harder to place bets in EVERY way I am finding the new site very slow to place bets I can complete this much quicker on the old site with fewer key strokes
UNDERSTANDING OUR CUSTOMERS
VisitorsTransactions CUSTOMER SEGMENTS
REAL CUSTOMER JOURNEYS
CUSTOMER BEHAVIOUR +30% pages +80% time on site
SO WHAT HAVE LEARNED?
KNOW YOUR CUSTOMERS Understand how your most valuable customers interact with your site
PAGE SPEED ISNT ENOUGH Measure what matters for the customers that matter
YOU TRULY DO GET WHAT YOU MEASURE
THANK YOU @timmorrow http://betfair.jobs/
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Путешествуй со мной и узнаешь, где я сегодня побывал.
MOM, why can't I get a job? Laugh and Laugh Harder.
10-1 人生与责任 淮安工业园区实验学校 连芳芳 “ 自我介绍 ” “ 自我介绍 ” 儿童时期的我.
1 MZA Europe GSB April 2, MZA Europe.
Are You Connected?. International Business: Competing in the Global Marketplace, Hill, 9e, © 2013 Connect Product Other Materials Your required materials…
dd vv Fast constant negative Slow constant negative At rest Getting slower In POS direction Slow positive velocity Same velocity.
‘Finding The Hidden Money In Your Business’ Tim Fearon
Crossing Night 1 min 2 min 5 min 10 min each time, 2 persons share a torch they speed of slower person Target: all cross the bridge.
A presentation to Copyright © 2008 by jetNEXUS Ltd. All Rights Reserved. Application Acceleration Greg Howett, jetNEXUS Ltd.
VELOCITY TIME GRAPHS. The Velocity vs. Time Graph Velocity (m/s) Time (s) ∆v ∆t Velocity vs. time.
Unit 2 When Cultures Collide Cultural Change. When different cultures meet and interact (collide), at times the results can be disastrous.
INTERPERSONAL SKILLS IN THE WORKPLACE Interpersonal skills are also known as people skills; it’s the skill to interact with people. NOT IN ORDER.
Outrageous Opinion: Nothing We Do Can Improve Security Edward W. Felten Secure Internet Programming Lab Dept. of Computer Science Princeton University.
Lecture 6 The Rest of Scheduling Algorithms and The Beginning of Memory Management.
Website usability testing guide December Copyright © 2006 Abcam plc. Aims Find problem areas on the website Find things that work.
T’ = Dilated Time t = Stationary time V = velocity C = Speed of light.
Explaining motion P4 Questions/Answers. Question 1 What is the name used to describe a pair of forces?
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