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WHY PAGE SPEED ISNT ENOUGH Tim Morrow Velocity Europe 2012 Betfairs Performance Journey
£1bn traded Euro 2012 £63m traded 2012 US Open Tennis TRADED VOLUMES
CUSTOMER FEEDBACK Its slower and harder to place bets in EVERY way I am finding the new site very slow to place bets I can complete this much quicker on the old site with fewer key strokes
UNDERSTANDING OUR CUSTOMERS
VisitorsTransactions CUSTOMER SEGMENTS
REAL CUSTOMER JOURNEYS
CUSTOMER BEHAVIOUR +30% pages +80% time on site
SO WHAT HAVE LEARNED?
KNOW YOUR CUSTOMERS Understand how your most valuable customers interact with your site
PAGE SPEED ISNT ENOUGH Measure what matters for the customers that matter
YOU TRULY DO GET WHAT YOU MEASURE
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“Key Phrases” What do you want to be in the future? I want to be a _____________. Why do you want to be a ________? I like __________. I am good at ___________.
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