Presentation on theme: "Steve Feeney. The eye and brain designed to react to movement before detail. Engaging – Holds audiences attention. Consistent delivery of your message."— Presentation transcript:
The eye and brain designed to react to movement before detail. Engaging – Holds audiences attention. Consistent delivery of your message Video can bring ideas alive. Video can bring your product to the customer Video can help you compete with competitors
10% of the population are dyslexic!
Like any tool, it only works if you use it!
Google is the worlds biggest search engine YouTube is the worlds second biggest search engine YouTube is owned by Google
Web site for impact and maximum views In store promotion Upload your video to Yell.com etc. Spread the word through Social Networking Exhibition stands Playing in reception On your smart phone to show any time, any where
Link to your video from s: By text – always! Graphically for marketing s & newsletters
What is your message? Who is your audience? Write your script Produce a story board Produce a shoot list Co-ordinate location, props and people Film and edit
Keep It Short Decide your message Who is your audience (market)? What style How will your audience see your Video
DVD Interactive CDs The Internet Memory Stick Mobile Phone Live Web Streaming QR Codes
Camera Possibly Lights – Add vibrancy Decent Microphone - maybe Some form of editing software Know How
We should be reluctant to use video and audio news releases..... supplied by an outside organisation. BBC Editorial Guidelines
Training for both staff AND customers. Consistent standards of training delivery Some subjects dont lend themselves to the classroom. Show how the job should be done correctly Sometimes you can make the point by showing how not to do it. Induction training. Interactive validation of training
Video of the conference for those who cant be there Video to reinforce the message – i.e. Feel Good Videos For large events, provide video of the speaker on screens Product launch videos
Video Blogs Instructional videos – do it live for interaction with the audience Broadcast the CEOs message across the internet to other locations Multiple languages etc.
Lots of software developers do this YouTube is full of tutorials