1. VISCOM DIVISION PRESENTATION
By Ronald Rink
CP VISCOM ENG

2. VISCOM Sales Trend by year: 01 JANUARY – 31 OCTOBER
2010 vs 2009 : an increasing of + 42%
2010 vs 2008 : an increasing of + 23%

3. VISCOM Sales by product groups YTD 2010
Digital Print
Screen

4. VISCOM Sales by region 2009

5. State of the art technology: coating manufacturing sites
Ritrama S.p.A Cernusco S/N (Italy)
Ritrama UK Ltd Manchester (UK)
Ritrama S.A Barberá del Vallés (Spain)
Ritrama (HEFEI) Hefei (China)
State of the art coaters designed to produce materials according to the same Ritrama specifications worldwide.
Deeply knowledge on self-adhesive materials and coating technology (water based, solvent based).
Continuous research, an innovation mentality and production competence.
Products developed in accordance with Ritrama Italian engineering specifications and operate in compliance with Ritrama
Corporate Quality System.
Excellent control over every stage of the production process with a highly qualified staff, able to perform any relevant test.
Ritrama S.A Valparaíso (Chile)
Ritrama S.p.A Sassoferrato (Italy)

6. Coating manufacturing Cleveland site: Cast PVC
Ritrama Inc. Cleveland is a production centre mostly dedicated to the manufacture of high quality Cast PVC films for the Viscom Division, to meet the most critical specifications in indoor, outdoor decorative and commercial applications.
A huge range of high quality materials suitable for the most varied and demanding applications.
Wide range of standard colours available.
Small volume colour matching service available.
Exceptionally high gloss finish.
Over 15 years field experience in the U.S.
VISCOM

7. VISCOM slitting & logistic centre
RITRAMA S.p.A
State of the art Slitting & Logistic Centre for the VISCOM Division (Digital, Sign and Screen-printing materials
Based in: Caponago (Milan) - Italy
Building: 7000 m2
Production: 50 million m2/year
Fully automated slitting and packaging line with 4 multiaxial robots
Faster and efficient deliveries worldwide.

8. VISCOM rolls packaging
Carton box with Ritrama logo
Standard lengths 50 and 100 meters; variable widths according to the product ( cm).
Core diameters: 3” and 6”
End caps included
Roll Position: vertical (standard) and horizontal (under request)
N° of rolls/ pallets: _ 24 rolls – 50 metres length = pallet type 75x _ 36 rolls – 50 metres length = pallet type 115x _ 25 rolls – 100 metres length = pallet type115x115
250 metres – diam 6” for Scitex turbojet press
Wrapped film around the pallet
VISCOM

9. VISCOM sheets packaging
Ream Wrapped (with Ritrama logo)
Bulk packed on pallets
Standard sizes for film and boards: 70 x 100 cm
Standard sizes for papers: 70 x x 100 cm (On request 45 x x 61 cm)
Pallet block selling units also available
VISCOM

10. Ritrama
is REACHING YOU
everywhere!

11. VISCOM Certified Distributors
The Ritrama Certified Distributors are officially registered and authorized partners that provide and guarantee the highest standards for both service and product availability to all our clients on a world wide basis, with a technical assistance network.
Key relation points:
Free decision to cooperate with Ritrama;
Share common targets in each country;
Transparency in relations;
No exclusivity to Distributors, but able to differentiate the distribution offering diverse sales condition to “cherry pickers”.
VISCOM

12. VISCOM Certified Distributors
What we ask to Distributors:
At least 70% of its own Digital potential, must be Ritrama;
Ideally Digital, RI-Mark, Screen, Lamination & Mounting;
To have Technical competence in self-adhesive Media Products;
To demonstrate capacity to distribute in a wide territory with its own sales force (to be trained);
To be available to follow Ritrama policy, to not push sales at our existing customers.
What we offer to Distributors:
Complete a Competitive range
Dedicated Ritrama reference person who must:
Lead the relation, checking trend results;
Promote new products;
Propose promotional actions.
Training on Ritrama products in our Viscom Media Center or locally at the Distributor site;
Link inside Ritrama website promoting a list of Distributors in each country;
Receive periodical Ritrama newsletters.

13. VISCOM Certified Distributors
What we offer to Distributors: _ New business opportunities and activities as car wrapping show at distributor location with an expert applicator.
_ Ritrama Material Application Guideline & Video: plenty of procedures, tips & tricks for professionals and beginners. The exclusive video supplemented by the Application Guide, is Ritrama’s answer for those digital printers who want to enlarge their business with car wrapping and decoration.

14. What we offer to Distributors:
VISCOM Certified Distributors
What we offer to Distributors:
_ Support with materials and image files for fairs, co-advertising on web or magazine
_ Ritrama Distributor KIT: Technical & Promotional Documentation; Company &Product Presentations, gadgets, etc

15. An example of a dedicated Training to a Distributor
VISCOM Certified Distributors
An example of a dedicated Training to a Distributor

16. VISCOM Certified Distributors
An example of a dedicated Training to a Distributor with car wrapping show

17. An example of a dedicated car wrapping Training to a Distributor
VISCOM Certified Distributors
An example of a dedicated car wrapping Training to a Distributor

18. Exhibitions all over the world to support our Distributors
VISCOM Certified Distributors
Exhibitions all over the world to support our Distributors
SDAG ADHESIVES FRANCE
SERIGRAFIA SIGN BRASIL
VISCOM 2010 – ITALY
GRAFIKA RUSSIA
FESPA MUNICH GERMANY
15th GRAPHIC EXPO -- PHILIPPINES
1st CAR WRAP POLISH CHAMPIONSHIP POLAND

19. VISCOM Demo Centre UNDER CONSTRUCTION
The new Demo Centre is a dedicated area for training and materials workshop for Customers
CONVEX
RIVET
DIGITAL ROLL
PRINTER
CAR WRAPPING SHOW
WORKING TABLE
PLOTTER
GLASS
LAMINATOR
ENTRANCE
RI-MARK ROLL
FAKE WINDOWS
UNDER CONSTRUCTION
“APPLICATION ROUTE”: Training about the application of self-adhesive materials on different surfaces

20. Why are we a global supplier?
Strong relations
with global advertising agencies as JC Decaux, CBS Group etc.
Worldwide presence: manufacturing & logistic centres in $ and € areas
Consolidated partnership with international raw materials suppliers
State of the Art equipment & technology Well-known self-adhesive materials know-how
Extensive range of global product specifications

21. Our VISCOM products divisions
Complete Range for screen, sign and digital markets, for outdoor advertising, point of sale & display and vehicle graphics.
Promotional Range: wide range of self-adhesive materials as soft PVC films, Semi-rigid and Static Cling PVC, Top Coated PET, PP in sheets or in roll.
GRAPHICS DIVISION
RI-Mark Range: a complete range of high quality coloured adhesive films to use in the computer- aided cutting systems (cutting plotters).
Digital Range: an extensive choice of solvent and water based Ink-jet printable media developed for Large Format Digital Printers (LFDP).
VISCOM

22. HP certification – HP L65500 RI-JET 145 RI-JET 165 RI-JET 100
Our Digital media specially designed for Large Format are certified for HP Digital media for HP designjet L65500 digital press and compatible with HP Latex inks.
RI-JET 145
RI-JET 165
RI-JET 100
RI-JET 100 MATT
RI-JET DECOBUS
RI-JET 75 PE GLOSS WHITE
RI-JET 75 PE GLOSS CLEAR
RI-JET WRAP
RI-JET TRANSLUCENT
RI-PROMOVIEW
RI-JET 385 WHITE
RI-JET 385 CLEAR
HP L65500

23. widths (cm) lengths (mt)
DIGITAL RANGE: Solvent based Ink-Jet print media
widths (cm)
lengths (mt)
VISCOM

24. Solvent based Ink-Jet print media: Floor Talkers
Getting Noticed! is a primary goal of floor advertising
Floor Talkers has been developed for durable indoor temporary floor graphics advertising, designed to be used on many different dry floor surfaces in good conditions.
Floor Decals are an efficient way to let consumers know about new products or for industrial safety marking.
RI-JET FLOOR TALKER ASP8A permanent GREY
RI-121/ FLOOR TALKER ASP8A permanent
RI-179/ ASP UL-410
A 100µ gloss white soft self-adhesive vinyl, printable in screen printing (solvent based and UV), offset UV and with the best solvent Ink-Jet printing machines. The adhesive has an appropriate adhesion to the flooring
substrate and at the same time allows an easy and clean removability. Furthermore, the grey pigmentation of adhesive gives to the material excellent coverage performances.
Backing is a 144 g/m² Polycoated paper with very good lay flat characteristics.
A 200µ embossed, scuff resistant, clear soft vinyl, with a high performance adhesive on 90 g/m ² Glassine liner.
A clear scuff resistant polyolefin, ideal for temporary and short term durability (6 months). This ovelaminated product is an excellent choice for floor graphics applications. The face material is UL-410 classified for slipping resistance file SA12057 ADD NEW MODEL
VISCOM

25. “The Assessment of Floor Slip Resistance”- Issue 3 2005.
Solvent based Ink-Jet print media: Floor Talkers
STATIC FRICTION COEFFICIENT
SLIP RESISTANCE APPROVAL
Static friction coefficient is defined by ASTM D , DIN on product Floor Talker in comparison with:
_ PVC WHITE GLOSS RI-145
_ PVC WHITE MATT RI-165
Tests were made on conditioned material at 25°C, 50% UR, 24 h (“DRY” indication in the graphic) and on wet material.
Simulation of wet surface after washing (“WET” indication in the graphic).
Ritrama RI-121 Floor Talkers Overlaminate film has been tested in accordance with the guidelines recommended by the UK Slip Resistance Group.
“The Assessment of Floor Slip Resistance”- Issue
1,1
DRY WET DRY WET DRY WET
( FLOOR TALKER ) ( GLOSS PVC RI-145 ) ( MATT PVC RI-165 )
0,9
0,85
0,70
0,27
0,22
VISCOM

26. DIGITAL RANGE: Ink-Jet print media
JC Decaux
Passing specific technical tests in our laboratory, approved by Certified external Laboratories and homologated by the end-user.
Ritrama materials were considered the best solution for decoration on public transport and airports in Milan and China.
The products that worth this title are:
_ RI-JET 100 REMOVABLE AVM _ RI-JET 170 AVM removable _ RI-1867 AP permanent (overlaminating film) _ RI-VIEW 4015 ASP30 semipermanent _ RI-PROMOVIEW AVM removable BLACK
RI-JET 100 REMOVABLE AVM
RI-VIEW 4015
RI-PROMOVIEW
_ RI-JET 100 REMOVABLE AVM
_ RI-JET 170 AVM REMOVABLE _ RI-JET 100 REMOVABLE AVM
VISCOM
+ RI-1867 AP permanent

27. lengths widths (cm) (mt)
VISCOM: Vehicle wrapping media with repositionable adhesive
The ASP 33 is a unique and highly specialised solvent based adhesive that has very low initial tack allowing easy repositionability during application. After a short period, the adhesive builds to a high tack permanent, enabling long-term application on glass. The ASP 33 option can be applied without wetting.
lengths
(mt)
widths (cm)
VISCOM

28. VISCOM: Vehicle wrapping media with repositionable adhesive
ASP33 vs ASP26

29. lengths widths (cm) (mt)
VISCOM: Vehicle wrapping media with air flow technology
A special pattern in the adhesive of the self-adhesive constructions allows air to be easily squeezed out (to eliminate the air entrapped), helping the operator to make bubble free and fast applications.
lengths
(mt)
widths (cm)
VISCOM

30. FRONTAL FACE DESCRIPTION
VISCOM: RI-JET 50 CAST AIR FLOW-REPOSITIONABLE
This exclusive construction combines:   _ SPEEDY application and yet superior conformability to even the most challenging vehicles thanks to the Airflow pattern in the adhesive which allows air to be easily squeezed out during the application of the material. _ EASY repositioning of the material during application due to the specialised ASP33 adhesive which has a very low initial tack, but after a short period of time builds to a permanent, giving a secure and weatherproof finish.
PRODUCT NAME
FRONTAL FACE DESCRIPTION
ADHESIVE
LINER
SIZE AVAILABLE
RI-JET CAST 50 WHITE
AIR FLOW
REPOSITIONABLE ADHESIVE
50µ gloss white CAST vinyl film
ASP 33 Grey permanent repositionable
160 gsm embossed PE coated kraft paper
1.37m * 50/100m 1.52m * 50/100m
VISCOM

31. VISCOM: Ritrama Wrapping System
RI-JET 50 CAST WHITE AIRFLOW REPOSITIONABLE ADHESIVE RI-JET 30 FLEXILAM CAST CLEAR
CARBON WRAP Exciting texture and no scratching properties, suitable also for 3D applications
MATT BLACK CAST 80
STONE GUARD 240 & 320
650 SERIES PEARLESCENT
CAST VINYL
Ritrama Wrapping System supplies turnkey solutions for visual communication professionals that want to enlarge their business with car wrapping and decoration

32. Example of Carbon Wrap application
VISCOM: Ritrama Wrapping System
Example of Carbon Wrap application

33. VISCOM: RITRAMA APPLICATION GUIDELINES VIDEO
THE HIDDEN SECRETS OF CAR WRAPPING:
RITRAMA UNVEILS THEM IN AN “APPLICATION MOVIE”!
Procedures, tips & tricks for professionals and beginners.
RI-MARK CAR WRAPPING
OVERLAMINATING FILM
DIGITAL CAR WRAPPING
SURFACES WITH RIVETS
USING LATERAL & CENTRAL TAPES
WET APPLICATIONS
VISCOM

34. VISCOM: Ink-Jet eco-green print media
lengths
(mt)
widths (cm)
VISCOM

35. lengths widths (cm) (mt) VISCOM: Water based Ink-Jet print media

36. VISCOM: Overlaminating films

37. MONOTAPE CONSTRUCTION
VISCOM: Mounting films
MONOTAPE CONSTRUCTION
Adhesive
Carrier
Adhesive
Double side PE siliconised liner
A special mounting materials range with double-coated clear and white filmic carriers protected with a differential self wound 2 side siliconised PE paper.
lengths (mt)
widths (cm)
DOUBLE SIDE ADHESIVE CONSTRUCTION
1 side siliconised liner
Adhesive
Carrier
Carrier
Adhesive
Adhesive
VISCOM
1 side siliconised liner
A double side adhesive is a film with adhesive coated on both sides and protected by two siliconised liners. It is used to make adhesive all sorts of materials by lamination.

38. VISCOM: RI-MARK range Launched in 1988. Cast & calendared products
Comprehensive range including several highly specialised product lines.
Featuring world’s first 60 µ calendared polymeric range
Specially engineered release liners for excellent weeding
Solvent and water-based adhesives to meet a multitude of demands.
COLOUR MATCH available – wide range of
colour fast service
VISCOM

39. RI-MARK: Etch Glass Series
Our Etch Glass Series has been enhanced with more interesting products for outdoor glass decoration using a pioneering adhesive to improve and facilitate the application. The new construction has been developed with the adhesive ASP 30 Airflow semi-permanent, offering a number of advantages, that together with the standard one ASP 26 permanent, make them remarkable.
ADHESIVE ASP 30 AIR FLOW
A special pattern in the adhesive allows air to be easily squeezed out (to eliminate the air entrapped) through the resulting channels allowing trouble-free and fast applications. The specialised solvent-based semi-permanent adhesive also allows clean removal from glass at the end of the graphic’s life.
The ASP 30 provides the added advantage of easier removability for shorter term graphics.
VISCOM

40. RI-MARK Series
Transparent Series Self adhesive material for plotter. Transparent vinyls, suitable for 3/5 years outdoor use. 14 colours available. For illuminated signs and window graphics.
Translucent Series Self adhesive material for plotter. Polymeric matt finish vinyls, suitable for 5/7 years outdoor use. 21 colours available. For illuminated signs and window graphics.
Cast 670 Series Opaque Self adhesive material for plotter. Cast vinyls with 10 years outdoor durability. 52 colours available. Engineered for use on irregular surfaces with rivets, corrugations and where extended outdoor durability is required.
VISCOM

41. RI-MARK Series
PREMIUM Series Self adhesive material for plotter. Polymeric gloss finish 7 years vinyls, with excellent dimensional stability. 48 colours available. For long-term outdoor signage, especially where high conformability is required.
O Range 400 Series Self adhesive material for plotter. Polymeric gloss finish vinyls with high flexibility and conformability to curved surfaces, suitable for 5 years indoor/outdoor use. 52 colours available. For medium to long term indoor & outdoor signs.
Gemstone 640 Series Self adhesive material for plotter. Cast vinyls with a high concentration of metallic flakes, with 5 years outdoor durability. Excellent dimensional stability. 15 colours available. It provides dynamic graphic accents and can be used for RV and marine applications, automotive aftermarket graphics and striping, computerized signmaking, tradeshow exhibits and point of purchase displays.
VISCOM

42. RI-MARK Series
L100 Series Self adhesive material for plotter. Monomeric gloss finish vinyls, suitable for 3 years indoor/outdoor use, with good flexibility and conformability. 33 colours available. For medium term indoor & outdoor signs.
M300 Series Self adhesive material for plotter. Monomeric matt finish vinyls suitable for 3 years indoor/outdoor use. Good conformability and resistance to sun light. 33 colours available. For medium term indoor & outdoor signs.
RI-FLEX Series Self adhesive material for plotter. Semi-gloss semi-polymeric soft vinyls, suitable for 3 years durability, with high conformability and flexibility. 20 colours available. For promotional and decorative labels.
VISCOM

43. RI-MARK Series: Special Products
RI-MASK 70µ clear green semi-gloss soft vinyl. Suitable for a wide range of spray paint applications. Highly specialised adhesive with excellent key.
Fluorescents 100µ fluorescent soft vinyl with white pigmented adhesive. 6 colours available. For short term indoor & outdoor signs.
Blackboard vinyl 145µ blackboard vinyl black embossed PVC.
Photoluminescent 380µ photoluminescent vinyl film which stores light from conventional sources, whether daylight or electrical lighting, and glows in the dark. The material can be used for wall decorations and for photoluminescent safety systems.
Mirror finish
RI-210 Bright Silver and RI-220 Bright Gold semi-rigid vinyls for a speciality finish.
Sandblast Vinyl Heavy gauge vinyl suitable for sandblasting memorial decoration. CSMB Beige (260µ) CSMG Grey (300µ)
VISCOM

44. Specialties Solid Aluminium foils Promotional range Polypropylenes
A wide range of self-adhesive products to be converted into sheets for screenprinting, offset and die cutting decorations.
Designed for points of sale, window-stickers, two-way window-stickers, floor graphics advertising, promotions, transport advertising, toys and various marking applications.
Polypropylenes
Rigid vinyls
Soft vinyls
Specialties
Polyesters
Double side adhesives
VISCOM
Solid Aluminium foils

45. Film for Screen & Offset UV printing
Gloss white, matt white and gloss clear vinyl 80 microns
Gloss red, blue, yellow, green, black vinyl
Polypropylenes - gloss white and clear top coated ADHESIVES
AP 900 – Acrylic permanent
AP 902 – Acrylic permanent
AP 904 – Acrylic permanent
AR 801 – Acrylic removable
AP – Acrylic permanent (For Stereo range) Under request and particular application there are available also these adhesives:
AP 905 – Acrylic permanent
AP 906 – Acrylic permanent
ASP32 – Acrylic permanent
BACKINGS
Solid or scored back: White Kraft 135 g/m2
Film scored back spacing (RI-LINE): 50 mm
Solid back only: White PE Kraft 150 g/m2
VISCOM

46. Papers for Offset printing
WHITE PAPERS
Uncoated
Machine coated
Multi-coated
Matt coated
Cast coated
SPECIAL PAPERS
Coloured papers
Fluorescent papers
Boards - uncoated and cast
Blockout (Cover)
Metallised Paper backed foils
Specialities (Indigo range, etc.)
ADHESIVES
AP permanent (acrylic emulsion)
FP02 Plus – supertack (acrylic emulsion)
RP extra permanent (rubber hot melt, only for very specific applications)
AR semi-permanent for stickers (acrylic emulsion)
AR removable (acrylic emulsion)
SOLID BACK OR SCORED BACK
White kraft 85 g/m2
SCORED BACK (RI-LINE)
Spacing: 38 mm or 50 mm
VISCOM

47. FRONTAL FACE DESCRIPTION
Phthalatefree vinyls & Static Cling Films
Phthalatefree vinyl films have good flexibility and conformability to curved surfaces. They are printable in solvent and UV screenprinting, UV offset and hot stamping. The adhesive is permanent with good adhesion on glass and on a wide variety of substrates, except for apolar (PE, PP). Suitable in particular for children toys, labels, stickers and points of sale advertising.
PRODUCT NAME
FRONTAL FACE
ADHESIVE
BACKING
RI-405/80
GLOSS WHITE
80μ Gloss White Phthalatefree Vinyl
AP 900
Acrylic Permanent
135g/m2 Kraft paper
MATT WHITE
80μ Matt White Phthalatefree Vinyl
GLOSS CLEAR
80μ Gloss Clear Phthalatefree Vinyl
PRODUCT NAME
FRONTAL FACE DESCRIPTION
ADHESIVE
BACKING
RI-4519/150
Gloss clear static vinyl
---
200 g/m² cast
coated white
board
Gloss white static vinyl
Static Cling films are laminated on a cast coated cardstock liner to perform a better printability either for solvent and UV screen printing or offset UV.
For use in advertising specialties such as points of purchase displays, retail windows advertising and various decorations.
VISCOM

48. Double Side Adhesives
A double side adhesive is a film with adhesive coated on both sides and protected by two siliconised liners. It is used to make adhesive all sorts of materials by lamination.
The standard construction has the same adhesive on both side of the carrier. On one side of the carrier, moreover, is possible to coat the adhesive with Dry Lap Pattern.
The standard construction has the same adhesive on both side of the carrier, but constructions with two different adhesives are possible on request (for instance removable/permanent).
DS PAPER g/m2 double side adhesive natural paper
DS PET µ double side adhesive clear polyester
VISCOM

49. 100µ siliconised polyester featuring antistatic treatment
Stereo range
Extended range of self-adhesive materials suitable for resin doming to realize a wide variety of customize signs, badges and emblems of incomparable beauty and elegance for the automotive, motorbike and promotional gadget markets.
Promotional grade
A selection of semi-rigid vinyls and polyesters, with a permanent acrylic adhesive (water based) protected by a special siliconised backing paper, with very good layflat characteristic.
Promotional grade is suitable for general applications on a wide variety of substrates. Typical uses include promotional goods, key rings, badges, household appliances, etc.
Automotive grade
A selection of semi-rigid vinyls and polyesters with a super-permanent acrylic adhesive (solvent based) protected by a special siliconised backing paper or by a 100µ clear siliconised polyester providing an excellent flatness, excellent die cutting and good adhesion performances thanks to the high smooth adhesive surface.
Automotive grade is specifically designed for long-term outdoor durability applications such as luxury decorations and markings for the automotive industry.
NEW SILICONISED PET WITH ANTISTATIC TREATMENT
The antistatic treatment of this siliconised polyester remarkably reduces the “static cling effect” generated during the printing or doming processes of the material.
PRODUCT NAME
FRONTAL FACE
WEIGHT
THICKNESS
ADHESIVE
LINER
RI-6991/50
50µ clear PET
70 g/m ²
50 µ
AP 906 – 40 Acrylic permanent
100µ siliconised polyester featuring antistatic treatment
VISCOM

50. THANK YOU