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“Coffee with COPPeR” June 24, 2014, 9AM Colorado Springs Fine Arts Center October is Arts Month!

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Presentation on theme: "“Coffee with COPPeR” June 24, 2014, 9AM Colorado Springs Fine Arts Center October is Arts Month!"— Presentation transcript:

1 “Coffee with COPPeR” June 24, 2014, 9AM Colorado Springs Fine Arts Center October is Arts Month!

2 National Arts & Humanities Month: Background Established in 1993 Celebrated every October in the United States Initiated to encourage Americans to explore new facets of the arts & humanities in their lives, and to begin a lifelong habit of participation in the arts & humanities It has become the nation's largest collective annual celebration of the arts

3 National Arts & Humanities Month: Goals To create a national, state and local focus on the arts & humanities through the media To encourage the participation of individuals, as well as arts, humanities and other organizations To provide an opportunity for federal, state and local business, government and civic leaders to declare their support for the arts and humanities To establish a highly visible vehicle for raising public awareness about the arts & humanities

4 October is Arts Month! First time event for the Pikes Peak region Community-wide “arts awareness” initiative Everyone is invited to participate and benefit Modest/realistic expectations for first year Will become an annual event each October Sponsored by the Anschutz Foundation and the Tiemens Foundation for the arts Success will depend on collaboration with diverse cultural partners, across all creative disciplines

5 October is Arts Month! In 2010, the region's 10-year Cultural Plan identified "increasing engagement, access and participation in cultural life" as a primary goal for our community In 2013, COPPeR's Board approved a strategy to advance this goal through a regional advocacy campaign, now known as Arts Month “Arts” should be interpreted broadly to include a wide range of cultural, heritage and creative partners

6 October is Arts Month! OBJECTIVE Increase awareness and participation in the arts in the Pikes Peak region during the month of October KEY MESSAGE Arts Month is a great time to discover and engage the quality and diversity of our creative community!

7 Desired Outcomes A community that is more aware of cultural offerings Increase in attendance at your organization’s cultural events and activities Increase in giving to your organization’s annual fundraising campaign Increase in visitors to PeakRadar.com (website benefits 700+ groups who post events) Increase in “likes” to COPPeR and PeakRadar Facebook pages (benefits all future postings)

8 Measuring Success Tracking metrics on PeakRadar.com Tracking metrics on Facebook pages Additional coverage in local and regional media Data from partner organizations (attendance, memberships, earned revenue, donations, etc.) Audience feedback/targeted survey tools Anecdotal stories from partner organizations How well did we, as a creative community, collaborate with each other?

9 Overview of Marketing Plan Drive traffic to a new website landing page at: Creation of “Arts Month Toolkit” Paid/in-kind advertising through local media Local government proclamations COPPeR s, newsletters, social media, etc. Grassroots promotional support from local arts & cultural organizations and area artists Surprise Us!

10 Website landing page will track visitations, page views, click-through rates, etc. October events and activities will be highlighted “Arts Month Toolkit” with promotional resources Tips and ideas on ways to engage Arts Month Periodic give-ways and contests Paid advertising opportunities during Arts Month (space is limited; contact

11 Arts Month Toolkit Digital Logo Link from partner websites Link from Facebook pages Incorporate into your ads Print in playbills/programs Distribute free stickers Limited Edition T-shirts Special thanks to Andrew Hershberger Creative!

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13 Arts Month Toolkit Assorted ads for playbills, programs and newsletters -- each with a different image and “e” word Posters Banners

14 Arts Month Toolkit Press release Sample newsletter article This PowerPoint presentation General Arts Month talking points Promotional video clips from local “creatives” Links to other resources What else do you want/need to help promote Arts Month?

15 Paid and Free Advertising $10K from Anschutz Foundation $1K from Tiemens Foundation for the arts (more funding = more paid advertising) Public Radio (KCME, KRCC, etc.) Print (Independent, The Gazette, CSBJ, etc.) Billboards (Lamar) Rocky Mountain PBS Assorted (street banners, stickers, t-shirts, etc.) Free exposure on social media and in local press

16 Here’s How You Can Engage Post your event information to PeakRadar.com Link to peakradar.com/artsmonth Connect to COPPeR’s social media Reference Arts Month in your messaging Provide space for Arts Month ads in programs/playbills Use your social media and platforms Include articles in your newsletters Make announcements during curtain speeches Let us know if you do something new and/or creative FIND YOUR OWN WAY TO CELEBRATE ARTS MONTH!

17 Some Key Arts Month Dates “The Artini” Arts Month Kickoff Party: Wednesday, October 1 (a free community celebration from 6-9PM at The Mansion) Arts Walks: October 3 & 17 (Downtown Colorado Springs, Old Colorado City, Monument, Woodland Park, Manitou Springs) 7 th Annual Business & Arts Lunch: Tuesday, October 7 (COPPeR & Regional Business Alliance) Awards for Artistic Excellence: Wednesday, October 15 (Pikes Peak Arts Council) 1st Annual Choral Confluence Concert: Sunday, October 19 (new event featuring 8 local choral groups) AIR Shift Workshop: October (COPPeR & Arts Incubator of the Rockies) Please post all events and activities on PeakRadar.com

18 Here’s Why I’m Excited Leverages an existing national program

19 Here’s Why I’m Excited Leverages an existing national program Fits perfectly with COPPeR’s mission

20 Here’s Why I’m Excited Leverages an existing national program Fits perfectly with COPPeR’s mission Facilitates opportunities for collaboration

21 Here’s Why I’m Excited Leverages an existing national program Fits perfectly with COPPeR’s mission Facilitates opportunities for collaboration Serves the entire creative community

22 Here’s Why I’m Excited Leverages an existing national program Fits perfectly with COPPeR’s mission Facilitates opportunities for collaboration Serves the entire creative community Everyone can participate at their own level

23 Here’s Why I’m Excited Leverages an existing national program Fits perfectly with COPPeR’s mission Facilitates opportunities for collaboration Serves the entire creative community Everyone can participate at their own level Offers an excellent return on investment

24 Here’s Why I’m Excited Leverages an existing national program Fits perfectly with COPPeR’s mission Facilitates opportunities for collaboration Serves the entire creative community Everyone can participate at their own level Offers an excellent return on investment Annual event with opportunity to grow

25 October is Arts Month! Engage! Thank you or Questions/Comments?


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