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Agenda Company Overview Management Team Leadership Team Business Lines

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2 Agenda Company Overview Management Team Leadership Team Business Lines
IT Services Customer & Partner Profile Data Hygiene – A Global Business Problem Common Data Anomalies and Questions MIDAS (Multi Industry Data Anomaly Solution) MIDAS Offerings Turn Key Solution – Tool Agnostic Scenario Process and Methodology Tools and Technology Industry expertise MIDAS Reference Implementations Healthcare Implementation Pharmaceutical Implementation CRM Integration MIDAS Advanced Analytical Engine Sample Metrics

3 Company Overview Established in 1999 to offer IT Consulting and Development Services Early adopters of Web Services Established players in data management Focus on niche IT solutions Funded by angel investors Listed on Hyderabad Stock Exchange Resource strength of 540 associates Offering re-deployable IT solutions and professional IT services; Incubating technology-driven ideas. Worldwide customer base including Fortune and Forbes Companies Awards HYSEA Best Product Innovation 2005 Deloitte Technology Fast 500 Asia Pacific 2007

4 Board of Directors Corporate Profile Sanjiv Gupta, Chairman
Over 22 years of industry experience in diverse business areas of infrastructure and consumer products. Co-founder of several successful ventures in Web Services, Digital Media, Online Education and other niche business areas H. Natarajan, Director Fellow member of the Institute of Company Secretaries of India, with over 3 decades of professional experience. Was Founder and Senior Partner of Harrison Associates, company secretaries, rendering consulting services in corporate laws and management Kamlesh Gandhi, Director Over 37 years of experience. Has been a member of BSE for over 14 years, has been on the Board of Directors of Association of Merchant Bankers of India for 4 years and Director for 2 years Muktesh Sharma, Director Business Partner, Karvy Stock Broking, a top-rung financial services company Corporate Profile

5 Leadership Team Corporate Profile Akila Jaikumar, President
14 years at DE Shaw & Virtusa as Delivery Manager, Global Head of Competency Excellence Group. Published 13 papers in International scientific journals. CMMi Assessment Team Member. Raghavan Madabhushi, Vice President 12 years in IT industry with ERP, BI-DW, EAI, SOA, Web 2.0 implementations with strong project and product management expertise. Oracle / Microsoft Certified Professional specialist in data warehouses and J2EE based implementations PVS Chalapathi Rao, Head- HR, Admin & Quality Over 35 years experience in ERP, EAI and IT administration. Worked as General Manager in BHEL and consulted several PSU’s and Government Organizations – like ECIL, CDM etc Specializes in PSU / Government based projects SubbaRao Devulapalli, Head- Lifesciences Over 20 years in IT industry in Healthcare domain - specially Hospital Information Systems, Spend Analytics and Materials Management. Worked in Apollo Hospitals and Perigon Consulting, US Chandan Miskin, Head- CRM 5 years of hands on experience in CRM consulting, Account management, Pre- Sales and other strategic areas. Immense experience in design and implementation in CRM like, Amdocs CRM& Oracle EBS – Sales & Distribution modules Corporate Profile

6 Leadership Team Corporate Profile Gurvinder Singh kapoor, Head- Sales
Over 12 years of experience in the field of Sales and Marketing, Business Development and Channel Sales. As a Head-Sales at Bodhtree he explores and strategizes new target markets and is instrumental in driving sales innovation and brand promotions to achieve overall sales Objectives Manoj Tiwari, Head- Alliances Has vast working experience and knowledge in Business development, channel development, partnerships and alliances management. As a Head – Alliances at Bodhtree he will drive new customer acquisitions and bring in new partnerships and alliances. He is an avid reader of technology articles and keeps himself updated on changing landscape of information technology. Ajesh Dhawan, Head – UK Ajesh Dhawan has over 18 years in the IT industry and has led remote teams across the globe. He has extensive management experience and has worked for start ups and Fortune 500 companies such as IBM, Unisys and Tata. Ajesh is our technical Director in the UK Devinder Buttar, Head Operations – UK Devinder has worked in the healthcare industry, the legal profession in patent prosecution (Software) and also taught tax law as an adjunct professor in California. Devinder will be focusing on launching MIDAS to the UK and European markets Corporate Profile

7 Business Lines Corporate Profile Professional Services & Solutions
Technology Incubation Group Corporate Profile

8 IT Services IT Consulting & Application Development
Product Engineering, Release & Maintenance Data Warehouse & Business Intelligence Data Cleansing and Data Management Testing and Test Automation Application Servers & Portals Web Logic / Web Sphere / IIS / Sharepoint / JBoss / Apache-Tomcat / Oracle IAS Programming Languages J2EE / PHP / MS.NET Databases Oracle / MySql / MS SQL / HSql / Sybase / DB2 Case Tools Erwin / ER Studio / Rational Suite Web Technologies HTTP / HTTPS / XML / Ajax / XACML QA Tools Winrunner / Loadrunner / QTP Messaging Technologies MSMQ / MQ Series / JMS Web Services SOAP / WS-I / WS-S Data Warehouse & BI Cognos / BO XIR2 / Oracle Warehouse Builder / Crystal Reports / Informatica / Oracle Discoverer / BO Data Integrator

9 IT Services

10 Select Customers 10

11 Select Partners & Certifications

12 Data Hygiene – A Global Business Problem
According to The Data Warehousing Institute, U.S. businesses suffer losses, problems or costs of more than $600 billion per year due to poor quality data, and typical business between 10% & 25% of revenues. Source – Aug 2008 newsletter of ECCMA By 2012, “dirty data” will cause 50% of insurers to have compromised decision-making assumptions, despite the deployment of enhanced BI and analytic tools. Source - Gartner Inc. research report of Feb 2008 A European Gartner BI survey of more than 600 BI users found that more than 35 per cent identified data quality as a top-three BI problem facing their organisation in the next months, making it the second biggest challenge overall. Source - Gartner report of 22 January 2008 titled “Organisations Must Establish Data Stewardship Roles to Improve Data Quality” Although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve this. Source - Forrester Research report Research by Marketing Direct magazine indicates that direct marketers waste £195m in postage costs by sending incorrectly addressed international mail 12

13 Data Hygiene – A Global Business Problem
A survey by QAS found that 28 percent of the direct marketers admitted that their company rarely cleans its data or in some cases, not at all £ 88 M per year is spent mailing the deceased(!), £100m per year mailing people who have moved house Up to 67% of UK B2B mailings contain errors 37% of companies still do not have a data quality strategy in place 88% of all data integration projects fail because of poor quality data– Source 13

14 Common Data Anomalies

15 Data Hygiene - Questions
Completeness – does the organization have data assets that are incomplete or missing? Example, do all customers have addresses? Accuracy – Is the organizations’ data assets sufficiently accurate to meet internal (business processes, decision making) and /or external (regulatory, third parties) requirements? Integrity – Are the organization’s data assets consistent across the enterprise? – for ex, does the list of suppliers in a company’s ERP system match those in the finance application? Do the relationships between different data assets make sense? Are duplicates removed from the system? 15

16 MIDAS (Multi Industry Data Anomaly Solution) answers and solves these critical and vital questions.

17 MIDAS Offers

18 MIDAS - Technology MIDAS is open standard based J2EE application which adheres to best industry practices in form of vertical specific pre-canned data / application integration steps, data connectors and reports. SOA & JSR 168 compliant architecture Comes with Role based access control (RBAC) mechanism Inbuilt data connectors for industry leading OLTP / ERP / DSS systems such as: SAP, Oracle EBS, JD Edwards, People Soft Salesforce, SugarCRM, Siebel On Demand Quickbooks EDI Connectors JMS, XML Starlims, Labadvantage etc CSV and Excel Files ELN systems 24/7 support from global delivery centers (GDC) SAP Certified Product Oracle certification in progress 18

19 MIDAS Data Integration Suite

20 MIDAS Bodhtree’s MIDAS addresses data hygiene issues across different verticals, using proprietary tools and processes which are flexible, scalable and robust. MIDAS offers convenient options: SaaS (Software as a Service), where in customer data has been transmitted to Bodhtree servers using secure FTP layer. Bodhtree performs data hygiene operations and report back results and enriched data through web based portal. On Premise, where in Bodhtree installs MIDAS at customer premises using data hygiene jump start templates. Jump start templates are set of tools and processes that Bodhtree has built over years of experience in handling critical customer needs. These templates enable faster deployment of solution at customer end. Turn-key Solutions, where Bodhtree proven processes would be applied at customer location using customer specific tools. MIDAS process is tool agnostic and can be applied on customer data using any existing toolset that customer owns. 20

21 MIDAS – Turn Key Solution
MIDAS process can be leveraged with existing customer tools. Bodhtree team has expertise with following tools. Informatica BO Data Integrator Oracle Warehouse Builder XFusion (SAP Certified Product) Pentaho Data Integrator (Open Source Product) JBoss Metamatrix Pervasive 21

22 MIDAS – Process & Methodology
Bodhtree has proven data management methodology which has been implemented globally to several Fortune 500 and Forbes 200 customers. Methodology comprises of following stages. Data Acquisition Data Profiling Metadata Analysis In Scope Data (9 Step Data Hygiene Process) Data Exclusion Steps Data Inclusion Steps Relationship Discovery Business Rule Validation Data Enrichment (Domain Specific) Client Validation through reports on secure portal Final Data Dump Integration Data Monitoring, on continuous basis 22

23 MIDAS – Expertise MIDAS has proven implementations in following industries. Healthcare Financial Services Pharmaceutical Retail & Online Services Media and Entertainment CRM EDI Transactions / Claims Processing SCM Product Data Management 23

24 MIDAS – Item Master

25 MIDAS -Healthcare Implementations
Partnership with Owens & Minor (Fortune 250 Healthcare Supply Chain Solutions company with > $7 Billion annual revenue) Implementations at some of the largest healthcare providers in US: University of Kentucky University of Rochester Catholic Health East Staten Island University Hospital Lafayette General Medical Center Parrish Medical Center University of California, LA Memorial Hermann Health Systems IOWA Health System University of Texas - South West West Chester Medical Center Lennox Hill New York University Yale New Haven Allina Hospitals and Clinics Stellaris Hospitals NSLIJ Hospitals Premier Health Partners University of Louisville John Hopkins Bon Secours Sparrow Medical Center

26 MIDAS Pharmaceutical Implementation
Executive Dashboard (BIS): Open standards based comprehensive dashboard solution for ‘C’ group. Integrated with BI infrastructure and intranet portal. 3 Phases completed. Oct’ 02 to Dec’ 04. Phase – 4 started and expected to end by Mar’ 09. Product Portfolio Management: Centralized view of molecule, from inception, under development, pending approval to sales. Integrating different OLTP systems. Completed in Mar’06. Phase – II started and expected to end by Mar’ 09 Financial Data Mart: Financial Data Mart Solution for Formulations SBU, with sales, budgets, manufacturing information. Jul’04 to Dec ’05. Integrated Demand & Supply Planning System: Implemented Integrated Decision Support System for capture and analysis of all data required by Demand and Supply Planning Processes. Serves as a platform for calculation and reporting of Demand and Supply Planning Metrics. Partnered with Accenture, where Accenture defined the SCM processes and Bodhtree provided BI technology. 2 Phases completed. Jan’ 05 to Feb’ 06.

27 MIDAS – CRM Integration
MIDAS integrates with industry leading CRM vendors, Salesforce and Siebel on Demand. Data in the CRM applications is accessed using MIDAS secure web services API. Using MIDAS users of CRM applications can detect duplicates among contacts, leads and prospects.

28 MIDAS- Advanced Analytical Engine
HealthCare Pharma Retail Media Entertainment Others Nearly 70% of the business metrics that executives in various industries track are “common”. Custom BI projects have < 30% success rate due to - Long Time-to-Value, Shelf-ware, Tepid Exec Support, Lack Implementation Expertise; Bodhtree is leveraging prior implementation experiences to build “Pre-Built BI” solutions & offer them to customers in SaaS / Jumpstart models, “MIDAS” in following areas: Enterprise Analytics (Marketing, Sales, Service, Marketing Product) Healthcare Analytics (Operational, Spend, Clinical and Financial) Pharma Analytics Service Analytics (Call Center Analytics) Finance Analytics Retail Analytics Media Analytics

29 MIDAS- Advanced Analytical Engine
Ad Hoc Analysis: Business users can slice and dice around specified data cube and perform advanced analysis of the data. Ad Hoc Analysis allows you to create various charts based on the business requirements and analyze the data as per the need. Ad Hoc Query: Users can create detail reports by performing GUI based query tool. Dashboard: A dashboard is a visual display of the most important information needed to achieve one or more objectives; consolidated and arranged on a single screen so the information can be monitored at a glance. Report Portfolio: Pre-canned domain specific reports which provides insights into details of data. Data Model: Pre-designed data models for analytical purpose. Data Mappings: Pre-built data mappings for extract, transformation and loading of data.

30 MIDAS Reports – Advanced
Analytical Engine

31 MIDAS Reports –Advanced Analytical Engine
MIDAS Analytical Engine provides metrics around New Product Selection Patent Standing Development Milestones Product Filing Performance Product Launch Performance With Highlights Lowlights 31

32 MIDAS - Marketing Campaigns

33 MIDAS - Sales

34 MIDAS - Service

35 MIDAS - Web Analytics

36 MIDAS - Health Care Cost per Adjusted Patient Day

37 MIDAS - Health Care Operating Margin

38 MIDAS - Profit and Loss Account

39 For further details email to
Contact For further details to Raghavan VSR Madabhushi Senior. Vice President | (M) T: F: India Toll Free No: | US Toll Free No: | *Deloitte Technology Fast 500 Asia Pacific 2007 Award Winner 39

40 Thank you New Jersey office: 517 US 1 South, Ste 3069 Iselin, NJ 08830
Tel: | INDIA (Headquarters) Corporate Office: Ground Floor, Building No 2B, Maximus Towers Raheja IT Park – Mind Space, Madhapur, Hitech City, Hyderabad Tel: , F: India Toll Free No: Delivery Center: 10th Floor, Unit No-2, (Right Wing) Vega Block the ‘V’ Plot No 17, Software Units Layout Hitech City, Madhapur, Hyderabad United Kingdom 34 Milbourne Lane, Esher Surrey KT10 9EA UK Telephone : Fremont Office: 210 Hammond Avenue Fremont, CA 94539 Tel:

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