2. Agenda Company Overview Management Team Leadership Team Business Lines
IT Services
Customer & Partner Profile
Data Hygiene – A Global Business Problem
Common Data Anomalies and Questions
MIDAS (Multi Industry Data Anomaly Solution)
MIDAS Offerings
Turn Key Solution – Tool Agnostic Scenario
Process and Methodology
Tools and Technology
Industry expertise
MIDAS Reference Implementations
Healthcare Implementation
Pharmaceutical Implementation
CRM Integration
MIDAS Advanced Analytical Engine
Sample Metrics

3. Company Overview
Established in 1999 to offer IT Consulting and Development Services
Early adopters of Web Services
Established players in data management
Focus on niche IT solutions
Funded by angel investors
Listed on Hyderabad Stock Exchange
Resource strength of 540 associates
Offering re-deployable IT solutions and professional IT services; Incubating technology-driven ideas.
Worldwide customer base including Fortune and Forbes Companies
Awards
HYSEA Best Product Innovation 2005
Deloitte Technology Fast 500 Asia Pacific 2007

4. Board of Directors Corporate Profile Sanjiv Gupta, Chairman
Over 22 years of industry experience in diverse business areas of infrastructure and consumer
products. Co-founder of several successful ventures in Web Services, Digital Media, Online
Education and other niche business areas
H. Natarajan, Director
Fellow member of the Institute of Company Secretaries of India, with over 3 decades of
professional experience. Was Founder and Senior Partner of Harrison Associates, company
secretaries, rendering consulting services in corporate laws and management
Kamlesh Gandhi, Director
Over 37 years of experience. Has been a member of BSE for over 14 years, has been on the
Board of Directors of Association of Merchant Bankers of India for 4 years and Director for
2 years
Muktesh Sharma, Director
Business Partner, Karvy Stock Broking, a top-rung financial services company
Corporate Profile

5. Leadership Team Corporate Profile Akila Jaikumar, President
14 years at DE Shaw & Virtusa as Delivery Manager, Global Head of Competency Excellence
Group. Published 13 papers in International scientific journals. CMMi Assessment Team Member.
Raghavan Madabhushi, Vice President
12 years in IT industry with ERP, BI-DW, EAI, SOA, Web 2.0 implementations with strong project
and product management expertise. Oracle / Microsoft Certified Professional specialist in data
warehouses and J2EE based implementations
PVS Chalapathi Rao, Head- HR, Admin & Quality
Over 35 years experience in ERP, EAI and IT administration. Worked as General Manager in
BHEL and consulted several PSU’s and Government Organizations – like ECIL, CDM etc
Specializes in PSU / Government based projects
SubbaRao Devulapalli, Head- Lifesciences
Over 20 years in IT industry in Healthcare domain - specially Hospital Information Systems,
Spend Analytics and Materials Management. Worked in Apollo Hospitals and Perigon
Consulting, US
Chandan Miskin, Head- CRM
5 years of hands on experience in CRM consulting, Account management, Pre- Sales and other
strategic areas. Immense experience in design and implementation in CRM like Salesforce.com,
Amdocs CRM& Oracle EBS – Sales & Distribution modules
Corporate Profile

6. Leadership Team Corporate Profile Gurvinder Singh kapoor, Head- Sales
Over 12 years of experience in the field of Sales and Marketing, Business Development and
Channel Sales. As a Head-Sales at Bodhtree he explores and strategizes new target markets and
is instrumental in driving sales innovation and brand promotions to achieve overall sales
Objectives
Manoj Tiwari, Head- Alliances
Has vast working experience and knowledge in Business development, channel development,
partnerships and alliances management. As a Head – Alliances at Bodhtree he will drive new
customer acquisitions and bring in new partnerships and alliances. He is an avid reader of
technology articles and keeps himself updated on changing landscape of information technology.
Ajesh Dhawan, Head – UK
Ajesh Dhawan has over 18 years in the IT industry and has led remote teams across the globe.
He has extensive management experience and has worked for start ups and Fortune 500
companies such as IBM, Unisys and Tata. Ajesh is our technical Director in the UK
Devinder Buttar, Head Operations – UK
Devinder has worked in the healthcare industry, the legal profession in patent prosecution
(Software) and also taught tax law as an adjunct professor in California. Devinder will be focusing
on launching MIDAS to the UK and European markets
Corporate Profile

7. Business Lines Corporate Profile Professional Services & Solutions
Technology Incubation Group
Corporate Profile

8. IT Services IT Consulting & Application Development
Product Engineering, Release & Maintenance
Data Warehouse & Business Intelligence
Data Cleansing and
Data Management
Testing and Test Automation
Application Servers & Portals
Web Logic / Web Sphere / IIS / Sharepoint / JBoss / Apache-Tomcat / Oracle IAS
Programming Languages
J2EE / PHP / MS.NET
Databases
Oracle / MySql / MS SQL / HSql / Sybase / DB2
Case Tools
Erwin / ER Studio / Rational Suite
Web Technologies
HTTP / HTTPS / XML / Ajax / XACML
QA Tools
Winrunner / Loadrunner / QTP
Messaging Technologies
MSMQ / MQ Series / JMS
Web Services
SOAP / WS-I / WS-S
Data Warehouse & BI
Cognos / BO XIR2 / Oracle Warehouse Builder / Crystal Reports / Informatica / Oracle Discoverer / BO Data Integrator

9. IT Services

10. Select Customers 10

11. Select Partners & Certifications11

12. Data Hygiene – A Global Business Problem
According to The Data Warehousing Institute, U.S. businesses suffer losses, problems or costs of more than $600 billion per year due to poor quality data, and typical business between 10% & 25% of revenues. Source – Aug 2008 newsletter of ECCMA
By 2012, “dirty data” will cause 50% of insurers to have compromised decision-making assumptions, despite the deployment of enhanced BI and analytic tools. Source - Gartner Inc. research report of Feb 2008
A European Gartner BI survey of more than 600 BI users found that more than 35 per cent identified data quality as a top-three BI problem facing their organisation in the next months, making it the second biggest challenge overall. Source - Gartner report of 22 January 2008 titled “Organisations Must Establish Data Stewardship Roles to Improve Data Quality”
Although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve this. Source - Forrester Research report
Research by Marketing Direct magazine indicates that direct marketers waste £195m in postage costs by sending incorrectly addressed international mail 12

13. Data Hygiene – A Global Business Problem
A survey by QAS found that 28 percent of the direct marketers admitted that their company rarely cleans its data or in some cases, not at all
£ 88 M per year is spent mailing the deceased(!), £100m per year mailing people who have moved house
Up to 67% of UK B2B mailings contain errors
37% of companies still do not have a data quality strategy in place
88% of all data integration projects fail because of poor quality data– Source 13

14. Common Data Anomalies

15. Data Hygiene - Questions
Completeness – does the organization have data assets that are incomplete or missing? Example, do all customers have addresses?
Accuracy – Is the organizations’ data assets sufficiently accurate to meet internal (business processes, decision making) and /or external (regulatory, third parties) requirements?
Integrity – Are the organization’s data assets consistent across the enterprise? – for ex, does the list of suppliers in a company’s ERP system match those in the finance application? Do the relationships between different data assets make sense? Are duplicates removed from the system? 15

16. MIDAS (Multi Industry Data Anomaly Solution) answers and solves these critical and vital questions.

17. MIDAS Offers

18. MIDAS - Technology
MIDAS is open standard based J2EE application which adheres to best industry practices in form of vertical specific pre-canned data / application integration steps, data connectors and reports.
SOA & JSR 168 compliant architecture
Comes with Role based access control (RBAC) mechanism
Inbuilt data connectors for industry leading OLTP / ERP / DSS systems such as:
SAP, Oracle EBS, JD Edwards, People Soft
Salesforce, SugarCRM, Siebel On Demand
Quickbooks
EDI Connectors
JMS, XML
Starlims, Labadvantage etc
CSV and Excel Files
ELN systems
24/7 support from global delivery centers (GDC)
SAP Certified Product
Oracle certification in progress 18

19. MIDAS Data Integration Suite19

20. MIDAS
Bodhtree’s MIDAS addresses data hygiene issues across different verticals, using proprietary tools and processes which are flexible, scalable and robust.
MIDAS offers convenient options:
SaaS (Software as a Service), where in customer data has been transmitted to Bodhtree servers using secure FTP layer. Bodhtree performs data hygiene operations and report back results and enriched data through web based portal.
On Premise, where in Bodhtree installs MIDAS at customer premises using data hygiene jump start templates. Jump start templates are set of tools and processes that Bodhtree has built over years of experience in handling critical customer needs. These templates enable faster deployment of solution at customer end.
Turn-key Solutions, where Bodhtree proven processes would be applied at customer location using customer specific tools. MIDAS process is tool agnostic and can be applied on customer data using any existing toolset that customer owns. 20

21. MIDAS – Turn Key Solution
MIDAS process can be leveraged with existing customer tools. Bodhtree team has expertise with following tools.
Informatica
BO Data Integrator
Oracle Warehouse Builder
XFusion (SAP Certified Product)
Pentaho Data Integrator (Open Source Product)
JBoss Metamatrix
Pervasive 21

22. MIDAS – Process & Methodology
Bodhtree has proven data management methodology which has been implemented globally to several Fortune 500 and Forbes 200 customers.
Methodology comprises of following stages.
Data Acquisition
Data Profiling
Metadata Analysis
In Scope Data (9 Step Data Hygiene Process)
Data Exclusion Steps
Data Inclusion Steps
Relationship Discovery
Business Rule Validation
Data Enrichment (Domain Specific)
Client Validation through reports on secure portal
Final Data Dump Integration
Data Monitoring, on continuous basis 22

23. MIDAS – Expertise
MIDAS has proven implementations in following industries.
Healthcare
Financial Services
Pharmaceutical
Retail & Online Services
Media and Entertainment
CRM
EDI Transactions / Claims Processing
SCM
Product Data Management 23

24. MIDAS – Item Master

25. MIDAS -Healthcare Implementations
Partnership with Owens & Minor (Fortune 250 Healthcare Supply Chain Solutions company with > $7 Billion annual revenue)
Implementations at some of the largest healthcare providers in US:
University of Kentucky
University of Rochester
Catholic Health East
Staten Island University Hospital
Lafayette General Medical Center
Parrish Medical Center
University of California, LA
Memorial Hermann Health Systems
IOWA Health System
University of Texas - South West
West Chester Medical Center
Lennox Hill
New York University
Yale New Haven
Allina Hospitals and Clinics
Stellaris Hospitals
NSLIJ Hospitals
Premier Health Partners
University of Louisville
John Hopkins
Bon Secours
Sparrow Medical Center

26. MIDAS Pharmaceutical Implementation
Executive Dashboard (BIS): Open standards based comprehensive dashboard solution for ‘C’ group. Integrated with BI infrastructure and intranet portal. 3 Phases completed. Oct’ 02 to Dec’ 04. Phase – 4 started and expected to end by Mar’ 09.
Product Portfolio Management: Centralized view of molecule, from inception, under development, pending approval to sales. Integrating different OLTP systems. Completed in Mar’06. Phase – II started and expected to end by Mar’ 09
Financial Data Mart: Financial Data Mart Solution for Formulations SBU, with sales, budgets, manufacturing information. Jul’04 to Dec ’05.
Integrated Demand & Supply Planning System: Implemented Integrated Decision Support System for capture and analysis of all data required by Demand and Supply Planning Processes. Serves as a platform for calculation and reporting of Demand and Supply Planning Metrics. Partnered with Accenture, where Accenture defined the SCM processes and Bodhtree provided BI technology. 2 Phases completed. Jan’ 05 to Feb’ 06.

27. MIDAS – CRM Integration
MIDAS integrates with industry leading CRM vendors, Salesforce and Siebel on Demand.
Data in the CRM applications is accessed using MIDAS secure web services API.
Using MIDAS users of CRM applications can detect duplicates among contacts, leads and prospects.

28. MIDAS- Advanced Analytical Engine
HealthCare
Pharma
Retail
Media
Entertainment
Others
Nearly 70% of the business metrics that executives in various industries track are “common”.
Custom BI projects have < 30% success rate due to - Long Time-to-Value, Shelf-ware, Tepid Exec Support, Lack Implementation Expertise;
Bodhtree is leveraging prior implementation experiences to build “Pre-Built BI” solutions & offer them to customers in SaaS / Jumpstart models, “MIDAS” in following areas:
Enterprise Analytics (Marketing, Sales, Service, Marketing Product)
Healthcare Analytics (Operational, Spend, Clinical and Financial)
Pharma Analytics
Service Analytics (Call Center Analytics)
Finance Analytics
Retail Analytics
Media Analytics

29. MIDAS- Advanced Analytical Engine
Ad Hoc Analysis: Business users can slice and dice around specified data cube and
perform advanced analysis of the data. Ad Hoc Analysis allows you to create various
charts based on the business requirements and analyze the data as per the need.
Ad Hoc Query: Users can create detail reports by performing GUI based query tool.
Dashboard: A dashboard is a visual display of the most important information
needed to achieve one or more objectives; consolidated and arranged on a single
screen so the information can be monitored at a glance.
Report Portfolio: Pre-canned domain specific reports which provides insights into details of data.
Data Model: Pre-designed data models for analytical purpose.
Data Mappings: Pre-built data mappings for extract, transformation and loading of data.

30. MIDAS Reports – Advanced
Analytical Engine

31. MIDAS Reports –Advanced Analytical Engine
MIDAS Analytical Engine provides metrics around
New Product Selection
Patent Standing
Development Milestones
Product Filing Performance
Product Launch Performance With
Highlights
Lowlights 31

32. MIDAS - Marketing Campaigns

33. MIDAS - Sales

34. MIDAS - Service

35. MIDAS - Web Analytics

36. MIDAS - Health Care Cost per Adjusted Patient Day

37. MIDAS - Health Care Operating Margin

38. MIDAS - Profit and Loss Account

39. For further details email to
Contact
For further details to
Raghavan VSR Madabhushi
Senior. Vice President
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*Deloitte Technology Fast 500 Asia Pacific 2007 Award Winner 39

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