2Agenda Company Overview Management Team Leadership Team Business Lines IT ServicesCustomer & Partner ProfileData Hygiene – A Global Business ProblemCommon Data Anomalies and QuestionsMIDAS (Multi Industry Data Anomaly Solution)MIDAS OfferingsTurn Key Solution – Tool Agnostic ScenarioProcess and MethodologyTools and TechnologyIndustry expertiseMIDAS Reference ImplementationsHealthcare ImplementationPharmaceutical ImplementationCRM IntegrationMIDAS Advanced Analytical EngineSample Metrics
3Company OverviewEstablished in 1999 to offer IT Consulting and Development ServicesEarly adopters of Web ServicesEstablished players in data managementFocus on niche IT solutionsFunded by angel investorsListed on Hyderabad Stock ExchangeResource strength of 540 associatesOffering re-deployable IT solutions and professional IT services; Incubating technology-driven ideas.Worldwide customer base including Fortune and Forbes CompaniesAwardsHYSEA Best Product Innovation 2005Deloitte Technology Fast 500 Asia Pacific 2007
4Board of Directors Corporate Profile Sanjiv Gupta, Chairman Over 22 years of industry experience in diverse business areas of infrastructure and consumerproducts. Co-founder of several successful ventures in Web Services, Digital Media, OnlineEducation and other niche business areasH. Natarajan, DirectorFellow member of the Institute of Company Secretaries of India, with over 3 decades ofprofessional experience. Was Founder and Senior Partner of Harrison Associates, companysecretaries, rendering consulting services in corporate laws and managementKamlesh Gandhi, DirectorOver 37 years of experience. Has been a member of BSE for over 14 years, has been on theBoard of Directors of Association of Merchant Bankers of India for 4 years and Director for2 yearsMuktesh Sharma, DirectorBusiness Partner, Karvy Stock Broking, a top-rung financial services companyCorporate Profile
5Leadership Team Corporate Profile Akila Jaikumar, President 14 years at DE Shaw & Virtusa as Delivery Manager, Global Head of Competency ExcellenceGroup. Published 13 papers in International scientific journals. CMMi Assessment Team Member.Raghavan Madabhushi, Vice President12 years in IT industry with ERP, BI-DW, EAI, SOA, Web 2.0 implementations with strong projectand product management expertise. Oracle / Microsoft Certified Professional specialist in datawarehouses and J2EE based implementationsPVS Chalapathi Rao, Head- HR, Admin & QualityOver 35 years experience in ERP, EAI and IT administration. Worked as General Manager inBHEL and consulted several PSU’s and Government Organizations – like ECIL, CDM etcSpecializes in PSU / Government based projectsSubbaRao Devulapalli, Head- LifesciencesOver 20 years in IT industry in Healthcare domain - specially Hospital Information Systems,Spend Analytics and Materials Management. Worked in Apollo Hospitals and PerigonConsulting, USChandan Miskin, Head- CRM5 years of hands on experience in CRM consulting, Account management, Pre- Sales and otherstrategic areas. Immense experience in design and implementation in CRM like Salesforce.com,Amdocs CRM& Oracle EBS – Sales & Distribution modulesCorporate Profile
6Leadership Team Corporate Profile Gurvinder Singh kapoor, Head- Sales Over 12 years of experience in the field of Sales and Marketing, Business Development andChannel Sales. As a Head-Sales at Bodhtree he explores and strategizes new target markets andis instrumental in driving sales innovation and brand promotions to achieve overall salesObjectivesManoj Tiwari, Head- AlliancesHas vast working experience and knowledge in Business development, channel development,partnerships and alliances management. As a Head – Alliances at Bodhtree he will drive newcustomer acquisitions and bring in new partnerships and alliances. He is an avid reader oftechnology articles and keeps himself updated on changing landscape of information technology.Ajesh Dhawan, Head – UKAjesh Dhawan has over 18 years in the IT industry and has led remote teams across the globe.He has extensive management experience and has worked for start ups and Fortune 500companies such as IBM, Unisys and Tata. Ajesh is our technical Director in the UKDevinder Buttar, Head Operations – UKDevinder has worked in the healthcare industry, the legal profession in patent prosecution(Software) and also taught tax law as an adjunct professor in California. Devinder will be focusingon launching MIDAS to the UK and European marketsCorporate Profile
12Data Hygiene – A Global Business Problem According to The Data Warehousing Institute, U.S. businesses suffer losses, problems or costs of more than $600 billion per year due to poor quality data, and typical business between 10% & 25% of revenues. Source – Aug 2008 newsletter of ECCMABy 2012, “dirty data” will cause 50% of insurers to have compromised decision-making assumptions, despite the deployment of enhanced BI and analytic tools. Source - Gartner Inc. research report of Feb 2008A European Gartner BI survey of more than 600 BI users found that more than 35 per cent identified data quality as a top-three BI problem facing their organisation in the next months, making it the second biggest challenge overall. Source - Gartner report of 22 January 2008 titled “Organisations Must Establish Data Stewardship Roles to Improve Data Quality”Although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve this. Source - Forrester Research reportResearch by Marketing Direct magazine indicates that direct marketers waste £195m in postage costs by sending incorrectly addressed international mail12
13Data Hygiene – A Global Business Problem A survey by QAS found that 28 percent of the direct marketers admitted that their company rarely cleans its data or in some cases, not at all£ 88 M per year is spent mailing the deceased(!), £100m per year mailing people who have moved houseUp to 67% of UK B2B mailings contain errors37% of companies still do not have a data quality strategy in place88% of all data integration projects fail because of poor quality data– Source13
15Data Hygiene - Questions Completeness – does the organization have data assets that are incomplete or missing? Example, do all customers have addresses?Accuracy – Is the organizations’ data assets sufficiently accurate to meet internal (business processes, decision making) and /or external (regulatory, third parties) requirements?Integrity – Are the organization’s data assets consistent across the enterprise? – for ex, does the list of suppliers in a company’s ERP system match those in the finance application? Do the relationships between different data assets make sense? Are duplicates removed from the system?15
16MIDAS (Multi Industry Data Anomaly Solution) answers and solves these critical and vital questions.
18MIDAS - TechnologyMIDAS is open standard based J2EE application which adheres to best industry practices in form of vertical specific pre-canned data / application integration steps, data connectors and reports.SOA & JSR 168 compliant architectureComes with Role based access control (RBAC) mechanismInbuilt data connectors for industry leading OLTP / ERP / DSS systems such as:SAP, Oracle EBS, JD Edwards, People SoftSalesforce, SugarCRM, Siebel On DemandQuickbooksEDI ConnectorsJMS, XMLStarlims, Labadvantage etcCSV and Excel FilesELN systems24/7 support from global delivery centers (GDC)SAP Certified ProductOracle certification in progress18
20MIDASBodhtree’s MIDAS addresses data hygiene issues across different verticals, using proprietary tools and processes which are flexible, scalable and robust.MIDAS offers convenient options:SaaS (Software as a Service), where in customer data has been transmitted to Bodhtree servers using secure FTP layer. Bodhtree performs data hygiene operations and report back results and enriched data through web based portal.On Premise, where in Bodhtree installs MIDAS at customer premises using data hygiene jump start templates. Jump start templates are set of tools and processes that Bodhtree has built over years of experience in handling critical customer needs. These templates enable faster deployment of solution at customer end.Turn-key Solutions, where Bodhtree proven processes would be applied at customer location using customer specific tools. MIDAS process is tool agnostic and can be applied on customer data using any existing toolset that customer owns.20
21MIDAS – Turn Key Solution MIDAS process can be leveraged with existing customer tools. Bodhtree team has expertise with following tools.InformaticaBO Data IntegratorOracle Warehouse BuilderXFusion (SAP Certified Product)Pentaho Data Integrator (Open Source Product)JBoss MetamatrixPervasive21
22MIDAS – Process & Methodology Bodhtree has proven data management methodology which has been implemented globally to several Fortune 500 and Forbes 200 customers.Methodology comprises of following stages.Data AcquisitionData ProfilingMetadata AnalysisIn Scope Data (9 Step Data Hygiene Process)Data Exclusion StepsData Inclusion StepsRelationship DiscoveryBusiness Rule ValidationData Enrichment (Domain Specific)Client Validation through reports on secure portalFinal Data Dump IntegrationData Monitoring, on continuous basis22
23MIDAS – ExpertiseMIDAS has proven implementations in following industries.HealthcareFinancial ServicesPharmaceuticalRetail & Online ServicesMedia and EntertainmentCRMEDI Transactions / Claims ProcessingSCMProduct Data Management23
25MIDAS -Healthcare Implementations Partnership with Owens & Minor (Fortune 250 Healthcare Supply Chain Solutions company with > $7 Billion annual revenue)Implementations at some of the largest healthcare providers in US:University of KentuckyUniversity of RochesterCatholic Health EastStaten Island University HospitalLafayette General Medical CenterParrish Medical CenterUniversity of California, LAMemorial Hermann Health SystemsIOWA Health SystemUniversity of Texas - South WestWest Chester Medical CenterLennox HillNew York UniversityYale New HavenAllina Hospitals and ClinicsStellaris HospitalsNSLIJ HospitalsPremier Health PartnersUniversity of LouisvilleJohn HopkinsBon SecoursSparrow Medical Center
26MIDAS Pharmaceutical Implementation Executive Dashboard (BIS): Open standards based comprehensive dashboard solution for ‘C’ group. Integrated with BI infrastructure and intranet portal. 3 Phases completed. Oct’ 02 to Dec’ 04. Phase – 4 started and expected to end by Mar’ 09.Product Portfolio Management: Centralized view of molecule, from inception, under development, pending approval to sales. Integrating different OLTP systems. Completed in Mar’06. Phase – II started and expected to end by Mar’ 09Financial Data Mart: Financial Data Mart Solution for Formulations SBU, with sales, budgets, manufacturing information. Jul’04 to Dec ’05.Integrated Demand & Supply Planning System: Implemented Integrated Decision Support System for capture and analysis of all data required by Demand and Supply Planning Processes. Serves as a platform for calculation and reporting of Demand and Supply Planning Metrics. Partnered with Accenture, where Accenture defined the SCM processes and Bodhtree provided BI technology. 2 Phases completed. Jan’ 05 to Feb’ 06.
27MIDAS – CRM Integration MIDAS integrates with industry leading CRM vendors, Salesforce and Siebel on Demand.Data in the CRM applications is accessed using MIDAS secure web services API.Using MIDAS users of CRM applications can detect duplicates among contacts, leads and prospects.
28MIDAS- Advanced Analytical Engine HealthCarePharmaRetailMediaEntertainmentOthersNearly 70% of the business metrics that executives in various industries track are “common”.Custom BI projects have < 30% success rate due to - Long Time-to-Value, Shelf-ware, Tepid Exec Support, Lack Implementation Expertise;Bodhtree is leveraging prior implementation experiences to build “Pre-Built BI” solutions & offer them to customers in SaaS / Jumpstart models, “MIDAS” in following areas:Enterprise Analytics (Marketing, Sales, Service, Marketing Product)Healthcare Analytics (Operational, Spend, Clinical and Financial)Pharma AnalyticsService Analytics (Call Center Analytics)Finance AnalyticsRetail AnalyticsMedia Analytics
29MIDAS- Advanced Analytical Engine Ad Hoc Analysis: Business users can slice and dice around specified data cube andperform advanced analysis of the data. Ad Hoc Analysis allows you to create variouscharts based on the business requirements and analyze the data as per the need.Ad Hoc Query: Users can create detail reports by performing GUI based query tool.Dashboard: A dashboard is a visual display of the most important informationneeded to achieve one or more objectives; consolidated and arranged on a singlescreen so the information can be monitored at a glance.Report Portfolio: Pre-canned domain specific reports which provides insights into details of data.Data Model: Pre-designed data models for analytical purpose.Data Mappings: Pre-built data mappings for extract, transformation and loading of data.
39For further details email to ContactFor further details toRaghavan VSR MadabhushiSenior. Vice President| (M)T: F:India Toll Free No: | US Toll Free No: |*Deloitte Technology Fast 500 Asia Pacific 2007 Award Winner39
40Thank you New Jersey office: 517 US 1 South, Ste 3069 Iselin, NJ 08830 Tel:|INDIA (Headquarters)Corporate Office: Ground Floor, Building No 2B, Maximus Towers Raheja IT Park – Mind Space, Madhapur, Hitech City, Hyderabad Tel: , F: India Toll Free No:Delivery Center: 10th Floor, Unit No-2, (Right Wing) Vega Block the ‘V’ Plot No 17, Software Units Layout Hitech City, Madhapur, HyderabadUnited Kingdom34 Milbourne Lane, Esher Surrey KT10 9EA UK Telephone :Fremont Office:210 Hammond Avenue Fremont, CA 94539Tel: