Began our page in 2008. Marketing student evaluation - Fall 2011. Began implementation of ideas - Spring 2012.
More status updates Events & contests Change profile pictures Pictures of students Videos Use student administrators
Student Administrators Pictures of Student Workers Status Updates Profile Pictures Sharing
Contest—attract students General interest posts—keep students Library service links—inform students
Rutgers: (Glazer 19) # of fans and the direction it’s going How often fans “like” items posted and how many comment on posts Anecdotal evidence of impact # of Impressions (now Reach) Survey of 115 ARL libraries (Wan 314) # of fans between 6 and 2280, with a median of 136 35.8% below 100 fans 31.4% 100-200 fans 17.6% 200-300 fans
CollegeLikes Hampshire72 Stonehill99 St. Anselm’s106 Holy Cross121 Merrimack214 Providence216 Tufts226 Assumption241 Mount Holyoke616 WPI681
Choosing student administrators Working with student administrators Student buy-in Pictures
Twitter Twitter + 18% Facebook -7% (Dahlstrom 26) Integration with other platforms Changing features Academic library=Work Do students want to create yet another “community” with us?
“Most students prefer to keep their academic and social lives separate, and they see social networks as more about connecting with friends and less about doing academic activities…The majority of students continue to want to keep their academic and social lives separate…even though students use a technology regularly as part of their everyday lives, it does not necessarily mean they want that same technology integrated into their academic lives.” (Dahlstrom 25)
Develop a Plan Consider Various Platforms Modest Expectations Evaluate: Time vs. Benefit
Castonguay, Remi. “My Library Has a Facebook Page and a Twitter Account: Now What?” http://www.gslismedialab.simmons.edu Accessed March 9, 2012.http://www.gslismedialab.simmons.edu Dahlstrom, Eden, with a foreward by Charles Dziuban and J.D. Walker. ECAR Study of Undergraduate Students and Information Technology, 2012 (Research Report). Louisville, CO: EDUCAUSE Center for Applied Research, September 2012, available from http://educause.edu/ecar. http://educause.edu/ecar Glazer, Harry. ""Likes" are Lovely, but Do They Lead to More Logins?" College & Research Libraries News 73.1 (2012): 18-21. Web. Sachs, Dianna E., Edward J. Eckel, and Kathleen A. Langan. “Striking a Balance: Effective Use of Facebook in an Academic Library.” Internet Reference Services Quarterly 16. (2011): 35- 54. Web. Wan, Gang. “How Academic Libraries Reach Users on Facebook.” College & Undergraduate Libraries 18 (2011): 307-318. Web.