1. Checklist: EFE Marketing Principles, Sub-Initiatives & Objectives
Consolidate and project distinctive EFE brand
Compellingly communicate EFE’s impact
Establish EFE as credible leader and Arab youth employment expert
Establish efficient internal communications systems and content pipelines
Adopt shared key messages and style guide
Leverage new spokespeople at events and in the media including alumni and Board members
Produce stories and case studies that speak to the interests of specific audiences
Engage a local PR firm with strong networks and skills in areas that matter to affiliates and partners
Use different e-platforms strategically to reach your key audiences
EFE Marketing Principles:
Consolidate and project distinctive EFE brand that increases awareness/recognition of EFE’s work and differentiates EFE from competitors
Compellingly communicate EFE’s impact in a way that engages partners, donors, influencers an media and secures meaningful support for EFE’s work
Establish EFE as credible leader and Arab youth employment expert to enhance ability to make policy recommendations and influence systems
Establish efficient internal communications systems and content pipelines to circulate information, insights and best practices between EFE-Global, EFE affiliates, partners and media
EFE Marketing Sub-Initiatives & Objectives:
Adopt shared key messages and style guide to build recognizable brand and ensure message and design consistency
Leverage new spokespeople at events and in the media including alumni and Board members
Produce stories and case studies that speak to the interests of specific audiences (donors, employers, Government, youth, EFE Network organizations, etc.)
Engage a local PR firm with strong networks and skills in areas that matter to affiliates and partners
Use different e-platforms strategically to reach your key audiences (build out website, Twitter, Facebook, LinkedIn, YouTube profiles) and keep EFE Network updated on your work
Source: EFE Network Plan