1. Creating Passion & Purpose
In The Workplace

2. &
WHAT
WHY
DOES IT MEAN
DOES IT MATTER

3. Today’s Challenges – can you relate?
Higher Employee Turnover
Increase Demands for Certain Positions
Difficulty Finding Quality Candidates
Higher wages in certain cities
Technology Education
Lack of Resources or Budget
So, how do we overcome these challenges ?

4. Do you have a company culture – what does it look like?
Purpose: What is it?
Job Seekers want to identify personally with an organization’s purpose
They want to know how their role will contribute to and impact beyond the bottom line
Working for a company where employees feel valued/like they matter it critical
How is their work going to impact them as well as you, and the greater community?
Do you have a company culture – what does it look like?
Purpose is the single most important factor to look at when hiring your employees

5. Purpose: Why do you need it?
Aligning your passion and purpose to match employees creates success on both ends
Creating and demonstrating passion and purpose in your workplace is important to you because it solves or at least minimizes your recruitment and retention challenges.
Purpose is the single most important factor to look at when hiring your employees

6. Purpose in Mind: Think long and Short Term
Think of who you want as part of your company
What is the culture you want to create?
Create your brand and live it
You will attract the “right” talent for you!
At the same, time you need to look for unconventional ways to hire and look past the resume if you want to build a strong passionate and purposeful company.

7. Self Awareness is Key Do you know:
What is your culture and how is it illustrated to the public?
What type of talent you need?
What your selling points are?

8. Adjust & Be Practical Go where your talent is:
Social media – company website, promotions
Rewrite & update past job descriptions
Connect with groups that match your employee profile
Make sure the employees you’re bringing on board are in sync with your mission & purpose
65% of employees would consider an opportunity for a new job if they learned about it from a personal connection
47% of employees hired through referrals remain on board after three years

9. COMMUNICATE YOUR PURPOSE THROUGH
BRANDING

10. Employment Branding

11. Current trends and best practice
Employment Branding
Current trends and best practice
Candidate equals customer: In order to attract the right people, employers today need to create a positive ‘customer’ experience for candidates throughout the recruitment process.
Building a talent community: Often, candidates who apply for certain roles and are unsuccessful might prove suitable for future positions, which is why it is crucial for employers to build and maintain a talent community.
Social and visual revolution: Social media has had a profound effect on employer branding, revolutionizing the way we search and apply for jobs, assess our prospective employers, and communicate in the workplace.
Planning for change: Having an adaptable employer branding strategy is becoming increasingly important in today’s competitive landscape. 
For employers, social media has made it possible to build and maintain a large talent pool faster than ever before. LinkedIn remains recruiters’ preferred social channel for finding, contacting and keeping track of candidates (94%), while Facebook (65%) and Twitter (55%) are used by businesses to showcase the employer brand. However, platforms such as YouTube, Pinterest and Instagram are gaining increased usage.
Almost a third of employers are now planning to work less with recruitment companies and focus more on social media recruitment.
Changing employment trends mean that companies need to stay agile and more aware of the social environment than ever before. As the number of temporary workers has increased dramatically over the past decade, HR teams face the challenge of building a common culture across companies, creating a sense of belonging for all employees.
Furthermore, rapidly evolving technology is constantly reinventing the world of recruitment. With 20% of all recruitment searches now made using a mobile device, investment in responsive design and mobile marketing has increased considerably.

12. Employment Branding Lacks Strategy
56% of recruiters say employer branding is a top priority (LinkedIn)
Only 57% of employers say that have an employer brand strategy (CareerArc)
75% of job seekers consider an employer’s brand before even applying for a job (CareerArc)
Lack of employment branding strategy minimizes opportunities for you to tell your company story which leads to candidate attraction.
By Tallulah David

13. This Creates Passion & Purpose
Employment Branding
Sourcing Talent
Spark Excitement About Your Company
Awareness of Careers at Your Company
Create an Employment Brand
Highlight Differentiated Values of Our Company
Engagement
Associates Feel Valued & Supported
Associates Feel Invested In
Associates Families Value your company and help promote your brand
This Creates Passion & Purpose

14. Effective Employer Brand Retains Talent
75% of job seekers consider an employer’s brand before even applying for a job
Strong employer brand discourages early departures: New hires are 40% less likely to leave after the first 6 months
62% of job seekers visit social media channels to evaluate an employer’s brand
82% of job seekers reported they were likely to visit review sites in the course of researching an employer’s brand
The #1 aspect a job seeker wants to know about in today’s workforce is Culture and Values!

15. Engagement

16. Community Involvement
Once You Have Them, How Do You Keep Them?
Community Involvement

17. Associate Testimonials

18. Create your employer brand through your current employees
Listen to your employees – what’s important to them?
Utilize Social Media!
Develop a motivational plan
Rally your influencers – how can they help tell your story?
Coach your influencers – provide them to tools to share your story
Communicate and celebrate wins publically!!
Keep it fresh and new!

19. Leverage Your Employees
Employee videos or testimonials
Employee Spotlight
Employee anniversaries and milestone accomplishments
Company hashtag
New product/service highlights
Workplace awards
Community Outreach – Volunteer opportunities
Industry updates/Company news

20. What Incentives Does a “Well-Designed Referral Plan” Use?
“Refer for the team” should be primary motivator
Recognition is powerful
Offer prize drawings or non cash rewards are equally as strong
Make referrals part of performance appraisal
Not mandatory

21. How can you create passion and purpose in your work place?
Define your company passion and purpose
Think Long and Short Term
Be Self Aware
Adjust and Be Practical
Create and develop an impactful brand that encompasses all employees
Live and breathe your brand among your team and within the community!

22. Passion and Purpose
The benefits of incorporating passion and purpose into the workplace are two fold:
You will appeal to more candidates while also screening for those who will be actively involved in your mission and purpose.

23. QUESTIONS?

24. Contact Us Gail Cruikshank Talent Director
Greater St. Cloud Development Corporation (320)
Luke Riordan
CEO/Founder
Dayta Marketing