1. BUILDING YOUR PROFILE ONLINE 1Presentation title

2. WHAT WILL THIS SESSION COVER? Online platforms you can use to build your profile How different platforms can be used in different ways A few things to remember when it comes to building your profile

3. WHAT DO WE MEAN BY BUILDING A PROFILE? 1. Networking connecting with interesting people and build external relationships 2. Sharing useful content using your knowledge to add commentary giving people an insight into NCVO 3. Showcasing your knowledge positioning yourself as an authentic, knowledgeable professional

4. EXERCISE 1 > GOOGLE NEVER FORGETS

5. WAYS TO BUILD YOUR PROFILE ONLINE Social media (Twitter, LinkedIn, blogging) Participating in online communities Curating content

6. BUT BEFORE YOU GET STARTED… Think about: How do you want to come across? What do you want to get out of it? When are you going to do it?

7. TWITTER Network with colleagues, partners, members, sector professionals Share useful content and position yourself as a knowledgeable professional Showcase your knowledge, expertise and interests

8. 1. BUILD YOUR PROFILE DITCH THE EGG AND UPDATE YOUR BIO

9. 2. DEVELOP YOUR NETWORKS USE LISTS TO FIND PEOPLE TO FOLLOW

10. 3. POSITION YOURSELF START TWEETING!

11. WHAT SHOULD I TWEET ABOUT?

12. LINKEDIN Network by connecting with people and commenting on posts Share useful content and position yourself as a knowledgeable professional Showcase your work (and volunteering) experience Find out more about people and organisations

13. 1. Build your profile – is your current role information up to date? 2. Develop your network - connect with people 3. Position yourself - share useful content Post links to articles, blog posts, research, publications, etc. and add your insights Add the opening paragraph of your blog and a link to the full post LINKEDIN

14. BLOGGING Share useful, timely and relevant content Showcase your knowledge by offering advice or insights Network by mentioning other organisations and sparking conversations

15. THINGS TO AVOID Repetitive, dull or unnecessary updates Image by Jamie Anderson (CC BY-NC-ND 2.0)

16. THINGS TO AVOID Getting drawn into political debates - NCVO is bound by law to be politically neutral

17. THINGS TO AVOID Hasty posting - think before you share And always check spelling and grammar

18. SOME TIPS Be yourself Engage with people Follow the rule of thirds Learn by doing (use analytics to see if stuff is working) Always share stuff that you’re genuinely interested in Use a consistent name and profile picture Cross-post on different platforms and link your accounts Get into the habit Check our guidelines. If in doubt, ask someone for help

19. ANY QUESTIONS? Participating in online communities19

20. FURTHER SUPPORT AND RESOURCES Learning Lab sessions: -Writing for the Web -Curating content Request a 121 session for additional support with using Twitter, LinkedIn or writing a blog post – websupport@ncvo.org.uk Read the toolkits on the Learning Lab library Join NCVOtweeps group on Yammer and email (ask IT)