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Mercedes-Benz *Insurance UNIQUE Product Launch. Daimler Financial Services AG Marketing Communications Roll Out Plan UNIQUE Product Launch Marketing Communications.

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Presentation on theme: "Mercedes-Benz *Insurance UNIQUE Product Launch. Daimler Financial Services AG Marketing Communications Roll Out Plan UNIQUE Product Launch Marketing Communications."— Presentation transcript:

1 Mercedes-Benz *Insurance UNIQUE Product Launch

2 Daimler Financial Services AG Marketing Communications Roll Out Plan UNIQUE Product Launch Marketing Communications Roll Out PlanPage 2 1.High Level Roll Out Plan (June 2016 – October 2016) 2.Main Communication Channels and Levels 3.Product and Marketing Forum 4.Dealer Product Training 5.Dealer Regional Forums

3 Daimler Financial Services AG Marketing Communications High Level Roll Out Plan Page 3Marketing Communications Roll Out Plan JUNE JULY AUGUSTSEPTEMBER OCTOBER 17 June 2016 Sharing of UNIQUE Product Material between MBI and Hollard Insurance: UNIQUE Insurance Brochure UNIQUE Product Benefits Training UNIQUE Insurance Policy Wording 24 June 2016 Adaptation of UNIQUE Product Material to the Mercedes-Benz *Insurance Corporate Identity (CI) 29 June 2016 Product Brief at the Product and Marketing Forum, Quarter 2 2016 01 July 2016 Delivery of the Comprehensive Motor Insurance Brochure at the Parts Logistics Centre (PLC) in order for the Dealer Network to pull from the stock and distribute to customers. The Mercedes-Benz Financial Services Contract / Welcome Folder was printed in April 2016, this already includes Hollard Insurance information. 06 July 2016 UNIQUE Product Dealer Training to commence in the 3 major regions: Gauteng Western Cape KwaZulu Natal 01 August 2016 Dealer Communication Letter Distribution Digital Marketing Integration on the existing platforms: eMB and eMB Retail Social Media Online Customer Portal Addition of Marketing Material on Mar.Com.: Dealer Templates E-Mail Signatures Electronic Brochures 20 August 2016 Inclusion of the Digital Banner embedded on the Monthly Interactive Statements. 01 September 2016 Customer Launch at the Festival of Motoring, Kyalami Raceway from 01 September to 04 September – in association with Mercedes-Benz South Africa 20 September 2016 Inclusion of the Digital Banner embedded on the Monthly Interactive Statements. 30 September 2016 Launch of the Hollard Insurance Customer Relations Management (CRM) specific campaign via the Mercedes-Benz Financial Services E- mail Communication Platform 01 October 2016 Delivery of Mercedes- Benz Financial Services 2017 Stationery for Dealers and Staff, which will include UNIQUE Product Information: Diaries Calendars A1 Posters A5 Posters Z-Folders 10 October 2016 Commencement of the quarterly Mercedes- Benz *Insurance Regional Dealer Forums in the 3 major regions: Gauteng Western Cape KwaZulu Natal

4 Daimler Financial Services AG Internal Communication Plan Main Communication Channels & Levels Page 4Marketing Communications Roll Out Plan National Dealer Forum Product & Marketing Forum Dealer Product TrainingDealer Regional Forums JUNE 2016 JULY / AUGUST 2016 A brief introduction of the Mercedes-Benz *Insurance UNIQUE Product, underwritten by Hollard Insurance. AUDIENCE Dealer Network Executives MBSA Executive Committee A brief introduction of the Mercedes-Benz *Insurance UNIQUE Product, underwritten by Hollard Insurance. AUDIENCE Dealer Sales Managers Dealer BCD Managers Dealer Marketing Managers A detailed product training of the Mercedes-Benz *Insurance UNIQUE Product, underwritten by Hollard Insurance. AUDIENCE MBFS Area Managers Hollard Portfolio Managers F&I Business Managers The official product launch of the Mercedes-Benz *Insurance UNIQUE Product, underwritten by Hollard Insurance. AUDIENCE MBFS Executive Committee MBFS Credit Operations MBFS Sales MBFS Marketing F&I Business Managers

5 Daimler Financial Services AG Internal Communication Plan Product & Marketing Forum Page 5Marketing Communications Roll Out Plan Mercedes-Benz Financial Services: DISCUSSION POINTS Mercedes-Benz Finance Agility Phase I and II The Online Application System Development (integration into Mercedes me / finance me) Mercedes-Benz *Insurance Mercedes-Benz *Insurance Re-Launch Hollard Insurance Introduction (UNIQUE Product) Customer Relations Management Overall Customer Journey Online Customer Portal, Live Chat, Interactive Statements Marketing Marketing Strategy Q3/Q4 Above the Line and Below the Line

6 Daimler Financial Services AG Internal Communication Plan Dealer Product Training Page 6Marketing Communications Roll Out Plan Mercedes-Benz *Insurance & Hollard Insurance: Programme MORNING SESSION 08:00 – 09:00Arrival of Delegates Light Breakfast 09:00 – 10:00Training Session I 10:00 – 10:15Comfort Break 10:15 – 11:15Training Session II 11:15 – 11:45Questions & Answers 11:45 – 12:00Closing Remarks AFTERNOON SESSION 12:00 – 13:00Arrival of Delegates Light Lunch 13:00 – 14:00Training Session I 14:00 – 14:15Comfort Break 14:15 – 15:15Training Session II 15:15 – 15:45Questions & Answers 15:45 – 16:00Closing Remarks INVITATION TEMPLATE

7 Daimler Financial Services AG Internal Communication Plan Dealer Regional Forums Page 7Marketing Communications Roll Out Plan Proposed Structure MORNING SESSION 08:00 - 09:00 Breakfast 09:00 - 10:30 First Business Session 10:30 - 10:45 Break 10:45 - 12:15 Second Business Session 12:15 - 12:30 Conclusion AFTERNOON SESSION 12:30 - 13:30 Lunch 13:30 - 15:00 First Business Session 15:00 - 15:15 Break 15:15 - 16:45 Second Business Session 16:45 - 17:00 Conclusion INVITATION TEMPLATE Proposed Agenda 1.Product 2.Processes 3.Compliance 4.Market Trends 5.Remuneration Structures (COMISSIONS) 6.Overall Insurance Performance 7.Market Influencing Factors 8.Insurer Sales Force Engagement 9.Statistics 10.Quarterly Innovation Competition (Consistent)


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