1. Group work Suppose you are the organizer of the English Club in the school, try to say something to attract more students to join you. Use no more than three sentences.

8. What is an advertisement? An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.

9. What is an advertisement? Media newspaper, magazines, the Internet, radio, television Types Commercial ads PSAs

12. What’s the difference between commercial ads and PSAs? Commercial ads PSAs To sell things; to get profits and money To educate people

13. Does an advertisement tell people the complete truth? Even if an ad does not lie, it does not mean it is altogether innocent. Two examples We must not fall for this kind of trick! Subject/topic Supporting details Conclusion Expository writing( 说明文 )

14. Subject/topic Supporting details Conclusion examples Deal with widespread social concerns. Educate people about public service projects Teach us how to live healthy lives. All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give. Public service advertisements PSAs aims to teach us and help us lead better lives.

15. Structure of the whole passage TopicAdvertisements Supporting details What is an advertisement? Conclusion When it comes to advertisements, we must all use our intelligence and not be a slave to them! Does an advertisement tell people the complete truth? Public service advertisements

16. Application Work in groups of four to give an outline for a passage with the topic” Our school is a good one”. Try to use the structure we’ve talked about in this class. Subject: Supporting details: Conclusion:

17. A good advertisement clearly expressed creative attractive effective persuasive easy to understand impressive informative

18. Group work--designing 1.Design a commercial ad: try to sell a kind of icecream to students. 2.Design a PSA about school life. (protect grass; save water; respect teachers…)

19. Homework Write a passage of around 100 words to describe one PSA which impresses you most and make comments on it, using the structure (subject, supporting details, conclusion).

22. Hope project 希望工程

23. Deal with large social issues Yes to life, no to drugs Knowledge changes life.

24. Expository writing 1 … 2 … 3 …