1. 牛津高中英语 ( 模块四 · 高一下学期 )

2. Reading 板块：教学设计 — 课件 作者：唐敏芳 Unit 1 Advertising

3. Unit 1 课件描述： 本堂课是以听、说、读为主的阅读课。 本篇阅读材料是一位中学生根据研究性活 动写成的一篇说明文。学生应在阅读本文 的基础上掌握说明文的阅读策略，了解说 明文由三大部分组成。即：导入主题，支 撑主题的细节材料和结论。

5. Lead-in: Water protectionSales of Coco Cola learn more about ads

6. Fast-reading 1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do? To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare.

7. Main idea of each paragraph Para.1 Para.2 Para.3 Para.4 Para.5 Para.6 Brief introduction of ads What is an ad? Untrue claims about products How to identify( 辨别 ) an ad? Public service ads The advice on ads Detailed Reading

8. 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA. Further Reading not always not only PSAs

9. What’s the similarities and difference between commercial advertisements and public service advertisements? Post-reading (Consolidation)

10. Commercial adsPSAs Places found Means used billboards, newspapers, magazines, the Internet, radio, television use attractive and original images and creative language

11. Commercial adsPSAs purpose expense believable? examples to promote a product or service to educate people charged free of charge no yes ①② ①②③④

12. commercials Advertisements PSAs promote charged tricks examples educate free of charge believable radio, TV…, images, languag e

13. Reading strategy: reading expository writing （说明文） introduction of subject supporting details conclusion a subject

14. Homework: 1. Finish the article on Page 95. 2. List the difficult language points on your notebook. 3. Retell the article about advertisement.