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Cochayuyo The royal chilean seaweed for chinese people Rodrigo Carrasco Felipe Salles Franz Schwerter Soledad Sepúlveda.

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Presentation on theme: "Cochayuyo The royal chilean seaweed for chinese people Rodrigo Carrasco Felipe Salles Franz Schwerter Soledad Sepúlveda."— Presentation transcript:

1 Cochayuyo The royal chilean seaweed for chinese people Rodrigo Carrasco Felipe Salles Franz Schwerter Soledad Sepúlveda

2 About Cochayuyo Unique seaweed, with long and big shape, that grows in chilean’s coasts. It’s manually collected by local natives. One of the most important attributes is its high protein, iodine and mineral content. It has several medicinal benefits. Is normally used in the cosmetic industry because of its moisturize qualities. Uses: weigh controller, cholesterol reducer, prevent constipation, hypothyroidism, and also can be used as energizing food due to the high level of vitamins and minerals.

3 Why Cochayuyo in China? Currently, Cochayuyo is an appealing seaweed in the Chilean market, and also very highlighted by by foreigners that had tried it It comes from a safe environment, free of industrial pollution Unique smell and chewing consistency, is not only well food due to its several properties but is a delicious food that can be included in different meals.

4 Seaweed market in China Fact Nº 1 Imports are growing quickly since the year 2005 (CAGR 38,4%). Chile is the second bigger exporter of seaweeds to the Chinese market.

5 Seaweed market in China Fact Nº 2 Chilean exports of Cochayuyo seaweed to China are rocketing since 2005 (CAGR 85.3%).

6 Seaweed market in China Fact Nº 3 Seaweed prices are increasing in the internal market of China

7 Unique Production Conditions Lafkenche people harvest the seaweed in a natural unpolluted environment south of Chile 300 km coast with no cities and only 40.000 inhabitants makes it an ideal guarantee for natural and safety conditions The producer, a fisheries engineer, has 4 year experience with harvest techniques and working with Lafkenches Direct access to Lafkenches within a long term relationship of trust and commitment Transportation, drying and packing in a natural environment south of Coronel, VIII Region.

8 Unique Production Conditions Factory: Product is dried in the sun to 40% humidity Cutted and processed in an industrial dryer to 10% humidity Packaged in kraft paper and sealed in polyethilene bags Production capacity: 120 tons a year

9 Sales Strategy Buying Cochayuyo Leaving it ready to export Export process Cochayuyo in China Cochayuyo in customer's hands Business Model

10 Sales Strategy Buying Cochayuyo Leaving it ready to export Export process Cochayuyo in China Cochayuyo in customer's hands Buying Cochayuyo We buy fresh and natural Cochayuyo, grown in pure waters of the south coast of Chile. These Cochayuyo is cultivated by Lafkenches, with whom we have commercial agreements.

11 Sales Strategy Buying Cochayuyo Leaving it ready to export Export process Cochayuyo in China Cochayuyo in customer's hands Leaving it ready to export Our processing plant leaves Cochayuyo ready and packaged for export over Coronel seaport.

12 Sales Strategy Buying Cochayuyo Leaving it ready to export Export process Cochayuyo in China Cochayuyo in customer's hands Export process The seaweed is shipped with all commercial and health documents and in ideal conditions for preservation.

13 Sales Strategy Buying Cochayuyo Leaving it ready to export Export process Cochayuyo in China Cochayuyo in customer's hands Cochayuyo in China Foodlinks, a Chilean trader established in China, will be our partner there. The trader will be the contact between Chinese wholesaler and our company in Chile.

14 Sales Strategy Buying Cochayuyo Leaving it ready to export Export process Cochayuyo in China Cochayuyo in customer's hands Cochayuyo in customer’s hands The wholesaler will be the responsible for the promotion, final packaging and distribution of the product to the final customer through supermarkets and other retailers. Presence in fair: China Fisheries & Seafood Expo 2011. Chilean pavillion

15 Cochayuyo Thank You

16 Cochayuyo Chilean cochayuyo cuisine

17 Cochayuyo Fresh seaweed in chinese supermarkets


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