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Post Harvest Food Loss: Using Innovations in Technology, Marketing and Education to Reduce Losses 1 Chris Lee.

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Presentation on theme: "Post Harvest Food Loss: Using Innovations in Technology, Marketing and Education to Reduce Losses 1 Chris Lee."— Presentation transcript:

1 Post Harvest Food Loss: Using Innovations in Technology, Marketing and Education to Reduce Losses 1 Chris Lee

2 Introduction 2 SunSuiVi – Who we are? One of the leading manufacturers and marketers of rice in Chinese Taipei A well regarded company with a reputation of providing customers with the freshest and safest rice in Chinese Taipei An established and trusted brand in the markets of Food and Food Services, Food Industries, and Retail Sales.

3 technology Numbers to Consider: 40% vs 65% 3 Comparison of Rice Production in Cambodia and Chinese Taipei Technology

4 4 Optimize timing of the harvest Comparison of Rice Production in Cambodia and Chinese Taipei Technology

5 5 Introduce a controlled drying process Comparison of Rice Production in Cambodia and Chinese Taipei Technology

6 TECHNOLOGY 6 Better storage methods Comparison of Rice Production in Cambodia and Chinese Taipei Technology

7 7 1)Package size and packing methodology 2)Inventory management 3)A proprietary reprocessing technology 4)Reclamation of production by-products 5)Consumer continuing education Post-Manufacturing food loss prevention Post Manufacturing

8 8 30 years ago Evolution of consumers’ shopping habits. Marketing

9 9 20 years ago 1 st small package retail size was introduced Marketing

10 10 Today: Offering multiple package sizes. Adapting to consumers' evolving shopping habits 30Kg15Kg9Kg3Kg Marketing

11 11 Vacuum packing and Nitrogen packing Normal packingVacuum packingNitrogen Packing How it works?LDPE (low density polyethylene) bag Remove all air (Oxygen) from the package before sealing. Utilize LDPE bag to prevent oxygen from reentering. After removing all Oxygen, inject Nitrogen into package before sealing. Shelf life?(Brown rice) 3-6 months ~1 year>1 year Effectiveness?Offers protection from high humidity, other moisture sources, and insect infection from the surroundings. Effectively prevents insect infestation. Offers great protection from oxidative rancidity. Highly effective against insect infestation. Offers superior protection from oxidative rancidity Marketing

12 12 Vacuum packing and Nitrogen packing Marketing

13 13 Sunsuivi is committed to promoting vacuumed packed rice as a means of offering the freshest rice on the shelf. Market growth over the past 2 years: 100% PREMIUM PACKAGES Marketing

14 14 Rice's biggest enemy: Insects! Common problem for all agricultural products. Eggs are long laid into the rice grain in the rice field. After the milling process, when in final rice form, insects can hatch out when the temperature is right. Management

15 15 Preventing Food Loss Through Inventory Management Management

16 16 Preventing Food Loss Through Inventory Management  Store Shelf Inventory Monitoring: Collect and monitor in-store inventory information using web-based tools.  Make to Order: Minimize the inventory in the warehouse.  Constant Market Monitoring: Applying appropriate promotions to slow moving products.  Sales Rep's Performance Management: Set goals for district representatives to minimize product return frequencies Management

17 17 Chinese Taipei's Council of Agriculture has found 27 kinds of insect infestation present in rice in Taiwan. One type of insect can not be eliminated during the hard rubbing and squeezing of the rice milling process: “Rice Weevil” Vacuum packs can only suppress the hatching and growth of pest eggs temporarily. Proprietary Technology to Remove Infestation Technology

18 18 Applying high-frequency disinfestation technique, using microwave treatment. Effectively destroys pest eggs. Has little effect on rice quality. Proprietary Technology to Remove Infestation Technology

19 19  Has some limited impact to the quality/ structure of rice.  Apply methodology under limited circumstances.  Proven effective to prevent food loss! Proprietary Technology to Remove Contaminants Technology

20 20 Eliminating Waste: Making Use of Rice By-Products Rice Hull  Fertilizer and substrate  Animal feed (Fiber)  Energy source Rice By-Products

21 21 Rice bran usually becomes acidified and oxidized quickly after being removed from the rice. Working together with the China Grain Products R&D Institute, we have successfully stabilized the bran without adding any chemical substances or by decreasing its nutritive value. Now consumers can benefit from this valuable and nutritious natural product. Eliminating Waste: Making Use of Rice By-Products Rice Bran -- Stabilized High in Dietary Fiber High in Vitamin E 、 B Great Source for GABA 、 IP6 Rice By-Products

22 22 1.Supplied to the industrial market, for making value-added food products. 2.Lower quality broken rice can be used as animal feed. Eliminating Waste: Making Use of Rice By-Products Broken Rice Rice By-Products

23 SunSuiVi - Organic Farm An effective way to educate consumers to be more aware of the value of food (thereby discouraging waste) is to offer a first hand experience in rice farming! In 2004, Organic Farm Land was constructed to promote organic rice growing, and raise the level of environmental consciousness. Here, kids get to experience the process of rice farming! 23 Education

24 Kids, lets get those hands and feet muddy! 24 Education


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