1. Darryl Eyers, Director for Place Staffordshire County Council MIRCE – 28 th April 2015 Regenerating the Economy in a Shire County

2. Context Diverse Shire County – 850,000 population, 1,050 sq. miles The recession of 2008 and beyond affected the whole county with certain localities particularly affected A strong location with excellent opportunities for growth Approach A relentless focus on jobs and growth, the whole “place” agenda A shared vision for a connected county alongside a thriving core city Strong leadership and a focus on partnership working across sectors Successful bids into Government “Deals” (total project value of £300m) An Economic Growth Programme worth more than £750m, with 23,800 jobs created by 2024 Impact Claimant unemployment down from 3.9% (20,500) in 2009 to 1.1% (5,700) in Jan 2015 Strong growth in the economy since 2008: job numbers back to pre-recession levels, average wage levels have increased, housing affordability, and a rebalance between public and private jobs

3. Creating the right conditions for growth i 54 South Staffordshire Enterprise Zone Site Former RDA asset 3,000 jobs Location for new JLR plant Redhill, Stafford SCC led development 2,500 jobs New R & D Headquarters for Alstom

4. A great place to live for everyone Northfield Village, Stafford 80 Extra Care Units, Community Hub and specialist dementia care provision Affordable market housing Centred around district heat system providing sustainable energy to the village

5. A skills base ready for life Staffordshire and Stoke-on- Trent Education Trust Advanced Manufacturing Hubs Business support infrastructure Skills Plans for sites