1. ARGUMENT

2. Purposes of Argument ► To inform ► To convince ► To explore ► To make decisions

3. Occasions for Argument ► About the past ► About the future ► About the present

4. Kinds of Argument

5. Arguments of Fact ► State that something is or is not the case. Causal arguments say that one event or condition leads to another or is likely to. For example, we might argue that AP students do better in college, that computers enhance learning in the classroom, that the media is responsible for the shortening of attention span, or that mercury in the food chain or cigarette smoke in the air causes cancer. ► Usually involves a statement that can be proved or disproved with specific evidence or testimony.

6. Arguments of Value ► State that something is or is not desirable. They involve evaluations of quality or worth according to accepted criteria. For example, one might assert that this novel or film is of significant merit, that preemptive war is or is not a justifiable practice, that Bill Clinton was or was not a good president, that health concerns take precedence over profit.

7. Arguments of Policy ► State that something should or should not be done. They make recommendations for practice or implementation. For example, that the minimum wage should be increased or that stem cell research should be funded. ► This kind of argument will naturally contain components—often included as support—of those of fact and value.

8. Terms: ► A claim is an assertion. It should seem a conclusion whose merits we are seeking to establish or the conclusion you reach after testing the evidence that supports your belief. ► The support consists of the data used as evidence, reasons, or grounds for the claim.

9. ► Syllogism: in formal logic, a structure of deductive logic in which correctly formed major and minor premises lead to a necessary conclusion:  Major premiseAll human beings are mortal  Minor premiseSocrates is a human being.  ConclusionSocrates is mortal.

10. ► A warrant expresses the assumption necessarily shared by the speaker and the audience. It establishes the logical connection between the claim and its supporting reason.  ClaimDon’t eat that mushroom;  Reasonit’s poisonous.  WarrantWhat is poisonous should not be eaten.

11. ► Backing consists of further assurances or data without which the warrant lacks authority. ► A qualifier, when used (e.g., usually, probably, in most cases, most likely) restricts the terms of the claim and limits its range, indicating the degree of strength delivered by the warrant.

12. ► A reservation explains the terms and conditions necessitated by the qualifier. ► A rebuttal gives voice to objections, providing the conditions that might refute or rebut the warranted claim. ► Concessions: acknowledging the other side ► A response is evidence and claims specifically designed to address the rebuttal

13. ► material offered to support an argument ► Personal Experience ► Anecdotes ► Facts ► Authorities Evidence

14. APPEALS ► LOGOS ► PATHOS ► ETHOS

15. Logos appeals to logic ► a writer uses facts, evidence, and reason to make audience members accept a claim.

16. Ethos appeals to character ► a writer presents an authoritative or credible self-image to dispose an audience to accept a claim

17. Pathos appeals to emotions ► a writer tries to generate specific emotions (such as fear, envy, anger, or pity) in an audience to dispose it to accept a claim.