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B.distinKt BUILDING YOUR BRAND, ONLINE PRESENCE AND MAKING YOUR COMPANY STAND OUT AS YOU WERE MEANT TO!

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Presentation on theme: "B.distinKt BUILDING YOUR BRAND, ONLINE PRESENCE AND MAKING YOUR COMPANY STAND OUT AS YOU WERE MEANT TO!"— Presentation transcript:

1 b.distinKt BUILDING YOUR BRAND, ONLINE PRESENCE AND MAKING YOUR COMPANY STAND OUT AS YOU WERE MEANT TO!

2 Why Social Media & Marketing? CAN IT MAKE A DIFFERENCE FOR MY SMALL BUSINESS, IS IT WORTH THE EFFORT AND MONEY? 2

3 Social Media The first place people go to find anything is on the web. If you are looking to buy a new cell phone, find a hair salon or even buy clothing it is all there. Also to find comparison prices and products is easily available. The bonus is also no queues and the product can be delivered straight to your door! Is this not where you should be? When someone googles your company name what do they find? need Do you not need to have a strong online presence? The statistics are in and quite exciting! The statistics are in and quite exciting! It has now become really easy to reach thousands of potential customers on a few platforms and get them to buy your stock via an online store or visit your shop. It is time to meet your customers where they are and get them to come to you! Let’s look at some facts about the most popular sites available and how we can harness their potential and use it for growing your business. 3

4 Facebook Facebook has 1 Billion users world wide and users share 2.5 Billion pieces of information daily! You can communicate with potential clients in a non obtrusive way and increase your exposure to potential customers. Gather More Leads – use Facebook to get peoples email address to use with the your webpage and email campaigns. Facebook adverts are relatively inexpensive when compared to traditional print, radio or TV ads -- and are 1,000x more targeted. Local business can direct adverts to target customers within a 10-15 km radius. Potential customers are laser targeted. Build Brand Loyalty - These days, people look online to find businesses to buy from - and they predominately search social media. Increase Your Web Traffic - drive traffic to your website and online store. Boost SEO, the more ways people can find you the better! Be Mobile Ready - optimizing your page for both desktop & mobile devices. The ideal times to post are: Thurs./Fri. between 1-4pm and 3 times per week. 4

5 LinkedIn 5 Business Orientated Site 414 Million LinkedIn Users Adding a professional profile on LinkedIn makes your company 14 times more likely to be found. 79% of users are 35 years and older Main place for business people to connect and grow their businesses 90% of LinkedIn users are the decision makers in the home or business The Best time to post is early morning before work and week day afternoons as this is when people are focused on work and business.

6 Twitter 6 Total number of registered Twitter users 645,750,000 Total number of active Twitter users 289,000,000 Number of new Twitter users signing up everyday 135,000 Number of unique Twitter site visitors every month 190 million Average number of tweets per day 58 million Percent of Twitter users who use their phone to tweet 43 % Percent of tweets that come from third party applicants 60% Number of active Twitter users every month 115 million Percent of Twitters who don’t tweet but watch other people tweet 40% Number of tweets that happen every second 9,100 The best time to tweet: During the weekdays and late at night after 8pm.

7 Pinterest 7 100 million active users 85% are female 48% of users use Pinterest during work hours 14.2 minutes is the average time spent by users daily on Pinterest 80% of Pinterest users use Pinterest to help them decide what product to buy. 71% use Pinterest to find out how to do something. 9 million users have linked their Pinterest and Facebook accounts. 23% of users visit Pinterest once a day The best time to post on Pinterest, week nights after 8pm and Friday to Sunday all day.

8 Google + 8 300 million active users 13% of US small businesses use Google + 7 minutes is the average time users spend on Google + 22% of adults visit Google+ once a month 17% of B2B users use Google+ for their new product launches CEO’s have an average of 150 followers The best time to post is weekdays during working hours.

9 Instagram 9 This is where all Social Media posting should begin, it has been proved the Facebook likes increase when coming from Instagram first. 400 Million active users 75 Million daily users 20% of internet users use Instagram daily 90% of users are younger than 35 years old The best time to post on Instagram is Wednesday at 5pm, this is when most users are on line.

10 Webpage So what do you need on your webpage? And what do we offer? So what do you need on your webpage? And what do we offer? Your Own registered Domain and SEO optimisation. Your Own registered Domain and SEO optimisation. 2 monthly articles on company added to site bi monthly (approx. 3 hours writing) 2 monthly articles on company added to site bi monthly (approx. 3 hours writing) Photography of shops and staff to be added to webpage regularly Photography of shops and staff to be added to webpage regularly Design work of adverts etc. needed for LinkedIn, Twitter, Facebook, Instagram and Pinterest and daily posting. Design work of adverts etc. needed for LinkedIn, Twitter, Facebook, Instagram and Pinterest and daily posting. Photography of stock and pricing for webpage and other media (as and when needed), Daily maintenance of online store, Assisting and notification of delivery and payment control of online store Photography of stock and pricing for webpage and other media (as and when needed), Daily maintenance of online store, Assisting and notification of delivery and payment control of online store Drafting of portfolio and regular updating to keep webpage fresh Drafting of portfolio and regular updating to keep webpage fresh Shops - marketing promotions Shops - marketing promotions Google maps indicating shops locations Google maps indicating shops locations Monthly update reports on page visits and growth for all social media Monthly update reports on page visits and growth for all social media 10

11 I want to grow BUT How can I be everywhere and still run my business? It feels like too much and I am not sure my writing skills are up to scratch or I am not sure what will work? It feels like too much and I am not sure my writing skills are up to scratch or I am not sure what will work? By following a tried and proven formula you can be everywhere, all the time. We at b.distinKt are always looking to improve the SEO of your business. The future is online and this is where you will get all your customers. By following a tried and proven formula you can be everywhere, all the time. We at b.distinKt are always looking to improve the SEO of your business. The future is online and this is where you will get all your customers. There are certain “rules” that make your posts work and help you to get the shares and likes that you need. These translate to people coming to your store and buying your product. There are certain “rules” that make your posts work and help you to get the shares and likes that you need. These translate to people coming to your store and buying your product. We know that running a business is full time, that is why you can leave your online presence and marketing in our hands. We know that running a business is full time, that is why you can leave your online presence and marketing in our hands.

12 Shop Promotions Flyer Design Flyer Design Flyer Printing Flyer Printing Flyer hand outs at local post office Flyer hand outs at local post office Arranging with management of mall for external shop displays and Arranging with management of mall for external shop displays and posters all around the mall posters all around the mall Poster Design Poster Design Poster Printing Poster Printing 12

13 Corporate Branding Logo Design Logo Design Letter Head design and printing Letter Head design and printing Thank you notes Thank you notes Business Cards Business Cards Email Branding Email Branding Branded Stationery Branded Stationery Branded Gifts Branded Gifts 13

14 Photography Photography of stock for webpage Photography of stock for webpage Portrait photo of owner for webpage Portrait photo of owner for webpage Photography of shops for webpage Photography of shops for webpage Photography of new shops opening for all social media Photography of new shops opening for all social media 14

15 Special Events In order to keep your webpage fresh we use the following as guidelines and as ideas for weekly and monthly posting: In order to keep your webpage fresh we use the following as guidelines and as ideas for weekly and monthly posting: All public Holidays All public Holidays Your company events Your company events Shop openings Shop openings Any new product you wish to advertise Any new product you wish to advertise Basically we create them so your company is seen to be fresh, up to date and somewhere your clients will want to go. Basically we create them so your company is seen to be fresh, up to date and somewhere your clients will want to go. THE MAIN AIM IS TO GET MORE FEET IN YOUR STORE, RESTAURANT OR SALON OR WHATEVER TYPE OF BUSINESS YOU HAVE! THE MAIN AIM IS TO GET MORE FEET IN YOUR STORE, RESTAURANT OR SALON OR WHATEVER TYPE OF BUSINESS YOU HAVE! 15

16 Monthly maintenance INCLUDES: INCLUDES: Webpage Webpage Facebook page Facebook page Twitter Twitter Pinterest Pinterest Instagram Instagram Articles for webpage Articles for webpage Monthly advert for all social media Monthly advert for all social media Email campaigns Email campaigns 16

17 Monthly Reports You will receive the following reports on the last day of every month: You will receive the following reports on the last day of every month: Webpage Webpage Facebook Facebook Twitter Twitter LinkedIn LinkedIn Pinterest Pinterest Google + Google + Instagram Instagram 17

18 Price Lists There is an initial set up fee of R2500,00 which includes the following: There is an initial set up fee of R2500,00 which includes the following: A. Registration of your domain name A. Registration of your domain name B. Design Webpage B. Design Webpage C. Facebook page C. Facebook page D. Twitter account D. Twitter account E. Pinterest page E. Pinterest page F. Instagram account F. Instagram account G. Google + G. Google + H. Corporate branding H. Corporate branding I. Create email addresses I. Create email addresses J. Activate the online store J. Activate the online store Monthly Maintenance Fee of R1500,00 includes: Monthly Maintenance Fee of R1500,00 includes: A. Populate Webpage A. Populate Webpage B. Facebook weekly posts B. Facebook weekly posts C. Twitter weekly posts C. Twitter weekly posts D. Pinterest weekly posts D. Pinterest weekly posts E. Instagram weekly posts E. Instagram weekly posts F. Google + weekly posts F. Google + weekly posts G. Marketing of shops at different malls G. Marketing of shops at different malls H. Designing of pamphlets H. Designing of pamphlets I. Designing of online adverts I. Designing of online adverts J. Online store management J. Online store management 18

19 Contact Info Karin Roos 084 424 1503 b.distinKt@karin-roos.com roosk31@yahoo.com www.karin-roos.com 19

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