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1 MA3000 Breast Imaging Display Station Sales Presentation

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Presentation on theme: "1 MA3000 Breast Imaging Display Station Sales Presentation"— Presentation transcript:

1 1 MA3000 Breast Imaging Display Station Sales Presentation carrie.handley@agfa.com

2 2 AGFA’s Commitment to Women’s Imaging l AGFA’s Women’s Imaging Solutions cover the range of choices in both analog and digital breast imaging while delivering the product performance characteristics necessary to facilitate improved diagnostic capabilities l Our ability to provide an integrated system offering allows for improved workflow, reduced operating expenses and maximized reimbursements l We are the partner that can provide the vision and justification to support the analog to digital transition allowing our customers to differentiate themselves among their peers and within their market

3 3 The Drive to Digital Mammography l Increasing age appropriate demographic l More and more women entering the screening population l Increased education and public health awareness campaigns l Optimize patient care l Improve diagnostic quality l Reduce time to care continuum l Improve cost position l Reduce operating costs l Maximize reimbursements l Leverage resources – “Crisis in Mammography” l Improve workflow for both Technologists and Radiologists l Equipment Life Cycle l A lot of analog equipment replacements due in 2006-2009 l Need for improvement in cancer detection methodology l Soaring breast cancer rates l Decrease patients callbacks

4 4 AGFA’s Digital Mammo Value Proposition l Situation l Traditional or conventional screen/film imaging is being replaced by DR breast imaging technology l Adjunct clinical imaging specialties like Breast MR, Breast US and Breast NM are also contributing to the increasing amount of digital breast images for the radiologist to read, review and report l Problem/Implication l Technology revolution requires the need for a digital softcopy workstation that will effectively assist the radiologist in his review/report tasks l Challenges for a mammography softcopy workstation: l Strict environmental viewing requirements l Limitations in the DR vendor acquisition technology l Screening versus Diagnostic review requirements l Solution must surpass the ease that the radiologists experience with their review/report tasks in the analog film world

5 5 AGFA’s Digital Mammo Value Proposition l Solution l AGFA's MA3000 softcopy workstation provides comprehensive application functionality that: l Mirrors the familiarity of conventional breast imaging workflow l Incorporates task efficiencies that only digital image review can provide for the radiologist l Diagnostic application that leverages the full and rich toolset and workflow capabilities from the Gen Rad world and extends them to breast imaging: l Access to multi-modality breast imaging studies l Multi-modality comparative review capabilities l Streamlined User interface l Mammography specific image analysis screening tools l Access to advanced post-processing applications for Breast MR and Breast US l One softcopy display station with full integration capabilities to support all of your breast imaging needs l Multi-vendor digital mammography modality support

6 6 AGFA’s Digital Mammo Solution Advantage l Differentiating factors for AGFA: l Multi-modality support for breast imaging l MR, US, NM in conjunction with mammography l MUSICA post processing l Proven connectivity and integration capabilities with industry vendors across the imaging and informatics segments l Can offer full solution (imaging and informatics) for customer l Leverage current install base (whether analog or digital) l Can offer partial solution (connectivity and integration) where customer need is identified l Extensive features and functionality from the Gen Rad application l Comparative Review l Hanging Protocols l Image management l Enhanced tool set - MPR, 3D, etc. l CAD integration (WIP) l Connectivity – RIS, Reporting

7 7 IMPAX for Digital Mammography l Choices l Covers range of choices in both analog and digital breast imaging l Growth path from Film to CR, DR (Hologic under the hood) l Connectivity l Leverage proven IMPAX technology and architecture l IMPAX under the hood l Extend to new technologies like CAD, Advanced Breast Imaging techniques l Multi-Modality l Multi-Modality Breast Imaging Display l MA3000 - license keyed option l DR mammography and adjunct imaging technologies like Breast US, Breast MR, Breast NM, etc l CR for Diagnostic exams (work in progress) l Multi-Vendor l Multi-Vendor Breast Imaging Display l Displays digital mammography images from other modality vendors

8 8 AGFA’s DR Mammography Solution l DM1000 modality l Hologic DR modality under the hood l FDA approved l CE Mark l MA3000 Breast Imaging Display Station l Today you can have either v4.5 or v5.1 l Future v5.2 l Drystar 4500M Printer (optional) l MUSICA l Black box for image processing 4500M

9 9 DR Mammography Image Flow MA3000

10 10 Utilizes IMPAX Security and Access Control measures

11 11 Utilizes IMPAX Select interface with Active Worklist and Study Management Tools to streamline the digital mammography read and review process

12 12 Utilizes IMPAX Image Evaluation Tools such as Magnify Glass, Invert and Demographics Toggle Off to analyze digital mammography images in a non- distracting environment

13 13 Utilizes IMPAX Image Evaluation Tools such as Available Series Tray to quickly and easily navigate through the dataset

14 14 MA3000 easily displays Breast US or Breast MR to support multi-modality breast imaging review

15 15 MA3000 utilizes IMPAX MPR Tool to easily display Breast MR studies in orthogonal planes

16 16 Embrace easily displays Breast US or Breast MR to support multi- modality breast imaging review MA3000 utilizes IMPAX capability for dual modality display in one review session. In this example, MA3000 displays a Breast US and Breast MR for the same patient

17 17 MA3000 v5.1 brings the Comparative Review Mode dedicated screening tool to streamline the digital mammography review workflow


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