1. Business Ed and Computing Offers

2. Overview 3 Bus Ed offers and 3 Computing Offers Drive sales into FY2016 Helps justify investment in these areas Helps drive new business and upsell existing Helps you drive toward your sales goal earlier

3. Computing Offers 1- 3 year Membership (SAM or MT) 2- SAM Specials 3- MindTap for Computing “Intro” rate

4. WHAT? Premium Membership: If they purchase a 3 year bundle for Office 2013 SAM or MindTap, they can switch at the beginning of year 2 or year 3 to Office 2016/365 an no charge! Print or digital are replaced at no expense! White Glove Service from Course Care, RECs, and Sales Consultant. Discount Membership: If they purchase a 3 year bundle for Office 2013 or 2016/365, for SAM or MindTap they receive a 10% discount. White Glove Service from Course Care, RECs, and Sales Consultant. 2 kinds of SAM/MT Membership – 3 year commitment WHY? Create a 3-year commitment when we can Associate the print and digital In case of Premium, take away unease with committing when unaware of when they will change their Office version Target 2013 users Target 2016 users

5. TAGLINE: Commit to 3 years SAM or MindTap w/ SAM and receive incredible benefits. OFFER: An introductory discount of 20% on the Premium Membership which has these benefits: If they purchase a 3 year bundle for Office 2013, they can switch at the beginning of year 2 or year 3 to Office 2016 at no charge! Print or digital are replaced at no expense! White Glove Service from Course Care, RECs, and Sales Consultant. TARGET: Office 2013 users- current print only customers, previous 3yr site license customers MARKETING RESOURCE: Flyer, Email Copy. Also internal: FAQ and ISBN list. COUPON CODE: NGLSAMPM16 Offer 1 – SAM and MindTap 3Yr Premium Membership

6. TAGLINE: Commit to 3 years SAM or MindTap w/ SAM and receive incredible benefits. OFFER: A 10% discount with an additional 10% if purchased by March 25 th. So, a total 20% White Glove Service from Course Care, RECs, and Sales Consultant. TARGET: Office 2016/365 users, Non-users, current print only customers, previous 3yr site license customers, MARKETING RESOURCE: Flyer, Email Copy. Also internal: FAQ and ISBN list. COUPON CODE: NGLSAMDM *When to use this versus the Premium? If the customer is purchasing for Office 2016! All others would benefit more from the Premium Membership Offer 1 – SAM and MindTap 3Yr Discount Membership

7. Digital Only –MindTap w/ SAM App or SAM w/ MTR Membership Pricing - Based on Current Pricing Digital + Per-Student Print - MindTap or SAM + Print Example: Vermaat – Microsoft Office 2013: Introductory - $119.50

8. TAGLINE: Make SAM your choice for Office instruction. OFFERS: - Digital + Print Option: Buy 10 $15 SAM ePin codes, receive 1 print Student Edition free (with cap of up to 30 books). Can advertise as a “free class set of books with a digital purchase”. Advertised with a coupon code. - Digital Only Option: Buy 5 $15 SAM ePin codes, receive 1 code free (roughly a 15% discount). Advertised with a coupon code. TARGET: Users of competition or users of an older SAM especially those who use Perkins funding. MARKETING RESOURCE: Flyer (printable and web), email design COUPON CODE: NGLSAM1 (digital + print) and NGLSAM2 (digital only) Offer 2 – “SAM special offers” For Perkins funding

9. TAGLINE: Purchase MindTap at a one-time discount to pilot it next year with your students. OFFERS: MindTap launches for a 25% reduction in cost for the first year. TARGET: Non-SAM users, new business MARKETING RESOURCE: Flyer (printable and web) *offer not advertised- you decide the key targets for this offer COUPON CODE: NGLMTSAM Offer 3 – MindTap w/ SAM App Pilot Launch

10. Business Education Offers 1- MindTap for Accounting 10e 2- Simulations for Accounting 3- MindTap packages for Bus Ed

11. TAGLINE: Upgrade your Accounting experience with MindTap for C21 Accounting, 10e! OFFER: With your purchase of three, 1-year MindTap w/ Aplia Online Working Papers codes, receive a FREE student edition! TARGET: 7 th, 8 th, 9 th edition users, or non-users MARKETING RESOURCE: Flyer (printable and web), email design, Accounting User list (Internal) COUPON CODE: NGLC21MT *limit is 25 student editions Offer 1 – Accounting Upgrade with MindTap

12. TAGLINE: Enhance the Accounting classroom with real-life simulations! OFFER: Buy One, Get One Free! TARGET: 8 th, 9 th, and 10 th edition users MARKETING RESOURCE: Flyer (printable and web), Accounting User List (Internal) COUPON CODE: NGLC21SIM Offer 2 – Accounting Simulations Special Offer

13. TAGLINE: Update your business ed curriculum with new editions. OFFER: For each 6-year digital package, receive a FREE student edition! Applies to these programs: - Principles of Business - Business Management - Law for Business and Personal Use, CU - Marketing - Entrepreneurship - Personal Financial Literacy - Managing Your Personal Finances - Digital Media TARGET: All business Ed teachers MARKETING RESOURCE: Brochure (printable and web) **offer not displayed COUPON CODE: NGLBEMT *limit is 25 student editions Offer 3 – Business Ed Special Offer

14. Free shipping? For free shipping on any promos involving print, use manager approval Be sure to change the expiration date on your quotes Use your best judgement. Not every promo is right for every customer Questions?- reach out to Kelsey or Jeremy