1. How To Run a Small Side Business

2. Class Topics Introductions Introductions Background Background Prospects Prospects The Excellerator DJ Service The Excellerator DJ Service Model for Examples Model for Examples Keys for Success: Keys for Success: Research First Research First Financial Aspects Financial Aspects Scope of Business Scope of Business Quality Quality Marketing/Advertising Marketing/Advertising Business Goals Business Goals Management of: Management of: Income/Expenses Income/Expenses Taxes / Tax Deductions Taxes / Tax Deductions Mileage Mileage Etc. Etc.

3. Introductions: Myself Myself Participants Participants

4. The Excellerator DJ Service:

5. Keys for Success:1 Research First: Research First: What is the market for your product(s) or service(s)? What is the market for your product(s) or service(s)? What is the competition like? What is the competition like? What is the customer base/demand like? What is the customer base/demand like? What are the requirements for your business on a daily/event basis? What are the requirements for your business on a daily/event basis? What is the current pricing like? What is the current pricing like? What are the legalities?** What are the legalities?**

6. Keys for Success:1 Research First: Research First: What equipment will be needed? What equipment will be needed?  Start a financial planner/outline.

7. Keys for Success:2 Financial Aspects: Financial Aspects: What is the total start-up cost? What is the total start-up cost? In order to get your business up and running, what will you need to spend? This may include (but is not limited to): In order to get your business up and running, what will you need to spend? This may include (but is not limited to): – Equipment – Office Supplies – Legal Documentation & License Fee(s) – Rent – Fax Machine/Line – High Speed Internet & Computer

8. Business Cards Business Cards Brochures / Fliers Brochures / Fliers Advertising Advertising Insurance Insurance Promotional Events Promotional Events Website Website Memberships in Associations Memberships in Associations Raw Product(s) Raw Product(s) Shipping Packaging Formal Attire Contracts & Other Documentation Printer/Ink/Paper for Receipts Computer Protection Etc. Keys for Success:2

9. Financial Aspects: Financial Aspects: Will a bank loan be needed? Will a bank loan be needed? Immaculate Credit Rating Needed Immaculate Credit Rating Needed Be careful of interest rates! Be careful of interest rates! How much will it cost to keep the business going? How much will it cost to keep the business going? Daily / Weekly / Monthly / Yearly Daily / Weekly / Monthly / Yearly What are the financial gains? What are the financial gains? ( aka INCOME )

10. Keys for Success:2 Financial Aspects: Financial Aspects: DO THE MATH!!! DO THE MATH!!!

11. Keys for Success:2 An Alternate View: Example: If the total expenses for 1 year are $12,000 and the average income per event is $500, how many events need to take place each year to break even? How many events per month? If that number of events do not occur, can you still afford to make the payments??

12. Answer the “What if’s”: Answer the “What if’s”: What if the competition is too strong? What if the competition is too strong? What if customers won’t buy? What if customers won’t buy? What if some other aspect of your life needs financial support? What if some other aspect of your life needs financial support?

14. Keys for Success:3 Scope of Business: Scope of Business: Just how big is your business idea?? Just how big is your business idea?? Individual vs. Partnership Individual vs. Partnership Privately Owned vs. Corporation Privately Owned vs. Corporation Flying “Solo” vs. Under Another Flying “Solo” vs. Under Another Company’s Wing Company’s Wing Targeting: Targeting: Wolcott, Wayne County, NYS, USA … Wolcott, Wayne County, NYS, USA …

15. Keys for Success:3 Scope of Business: Keep in mind: As a general rule: “The larger the business, the larger and more important everything becomes.” Loans Insurance Legal Documentation Start-Up Costs

16. Keys for Success:4 Quality: Quality:

17. Keys for Success:4 Quality: Do what is necessary to make your customers happy.  If you sell a cheap product – Sell it cheap!  If you sell a high quality product – Sell it at a premium price!

18. Keys for Success:5 Marketing/Advertising: Marketing/Advertising: How are your customers going to find out about you?? How are your customers going to find out about you?? Once they know your company exists, how are they going to get to know your product?? Once they know your company exists, how are they going to get to know your product?? Once they know your product, how are they going to be able to purchase from you? Once they know your product, how are they going to be able to purchase from you?

19. Keys for Success:5 Marketing/Advertising Tools: Marketing/Advertising Tools: Internet: Internet: HAVE A WEBSITE!!!!!!! HAVE A WEBSITE!!!!!!! - Make your website easy to navigate with links to most areas of your site on your homepage. - Use pictures whenever possible. - Include as much information as possible. - Keep it updated!!

20. Keys for Success:5 Marketing/Advertising Tools: Marketing/Advertising Tools: Internet: Internet: HAVE A WEBSITE!!!!!!! HAVE A WEBSITE!!!!!!! – Excellerator DJ Service: www.excelleratordj.com Website Provider: Website Provider: www.homestead.com www.homestead.com www.homestead.com

21. Keys for Success:5 Marketing/Advertising Tools: Marketing/Advertising Tools: Internet: Internet: Have your own business email address Have your own business email address Find free web ad sites and register Find free web ad sites and register Hard-Copy Advertising: Hard-Copy Advertising: Targeting your primary customer, find Targeting your primary customer, find 1 or 2 highly viewed advertisers 1 or 2 highly viewed advertisers –Research costs and weigh benefits!!

22. Keys for Success:5 Marketing/Advertising Tools: Marketing/Advertising Tools: Some options to consider: Some options to consider: Color vs. Black/White Color vs. Black/White Picture vs. Text Only Picture vs. Text Only Size of Ads Size of Ads Etc. Etc. To help determine these options, take a look at others’ ads and see what ‘looks good or attractive’ and vice- versa. To help determine these options, take a look at others’ ads and see what ‘looks good or attractive’ and vice- versa.

23. Keys for Success:6 Set Business Goals: Set Business Goals: Short Term: Short Term: Use a timeline Use a timeline –Date to start business Long Term: Long Term: What do you want to make your 1 st yr? What do you want to make your 1 st yr? What do you want to accomplish? What do you want to accomplish?

24. Keys for Success:7 Management: Management: Income/Expenses Income/Expenses Taxes / Tax Deductions Taxes / Tax Deductions Mileage Mileage Etc. Etc. Use a filing system Use a filing system BE ORGANIZED!! BE ORGANIZED!! The better your records, the easier it will be to manage your business and track your sales. The better your records, the easier it will be to manage your business and track your sales.

26. Keys for Success: Research First Research First Financial Aspects Financial Aspects Scope of Business Scope of Business Quality Quality Marketing/Advertising Marketing/Advertising Business Goals Business Goals Management of: Income/Expenses Income/Expenses Taxes / Tax Deductions Taxes / Tax Deductions Mileage Mileage Etc. Etc.