1. Consumer Promotions #3 5 minutes to print out & turn in Press Release assignment Today I will: Define Consumer Promotion So I can: identify the various consumer promotions I will know I’m successful when: I can develop a promotional mix using the proper consumer promotions and to improve my decision making as a consumer. Text Books today! Read pages 406 - 411

2. Promotions are targeted to either consumers or businesses. Today we focus on the 10 different types of consumer promotions … these “pull” product through the marketplace. Consumer Promotions – sales strategies that encourage customers and prospects to buy a product or service

3. #1 Coupons – certificate for cash discounts Notice that a discount is offered. If no discount, then not a coupon, just an advertisement.

4. #2 Premiums – low cost or free items included with purchase

5. #3 Deals – two products packaged together to create discount Think “Costco”

6. #4 Incentives – win prizes using some kind of game

7. #5 Product samples – free trial size offering Test Drive a car

8. #6 Sponsorship – fee paid for right to promote at event

9. #7 Tie-ins – when two companies promote together

10. #8 Product placement – use of brand name in movie, TV, etc.

11. #9 Loyalty marketing – frequent buyer or rewards programs

12. #10 Point-of-purchase displays – displays to hold and promote products.

13. Assignment – work with a partner A)Locate a coupon from the internet. Remember, coupons must provide entitlement for a cash discount. Paste a copy onto a Word Document and then print 2 copies (one for each partner) in black & white (printer 4350). On the bottom of the print-out complete B below by hand. B)Individually, locate an actual sponsorship where a fee has been paid in exchange for the right to promote at a set location or event. * Provide a full written description of the event. * Name the sponsor * Prompt: Why do you think the company made this sponsorship choice? C) Three-hole punch and include in your notebook folder at the end of the unit.