1. Visit Seattle CONFIDENTIAL STIA Subset - Transient January YTD Occupancy Comparison STIA Subset - Transient January YTD ADR Comparison STIA Subset - Transient January YTD RevPAR Comparison Source: Smith Travel Research (5 Yr. Avg. 2011-2015) STIA Transient Occupancy, ADR and RevPAR Comparison Month & Weekend

2. Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I January 2016 vs January 2015 OccupancyAverage Room RateRevPAR Market 20162015% Change20162015% Change20162015% Change *Los Angeles CBD 73.467.88.3184.75167.0210.6135.56113.1819.8 *San Francisco Market St 77.371.18.8278.35264.365.3215.24187.8514.6 Portland Central City 68.864.66.5148.17140.935.1101.8890.9712.0 *San Diego CBD 74.673.12.0176.37173.111.9131.56126.613.9 Vancouver Downtown 60.257.93.8116.79118.70-1.670.2768.782.2 Bellevue Eastside 59.462.9-5.4186.22178.424.4110.69112.15-1.3 *Denver Downtown 64.266.1-2.9158.11156.601.0101.49103.56-2.0 Seattle TIA 65.468.7-4.8149.66154.52-3.197.89106.12-7.8 *Phoenix Central 68.975.1-8.3184.49196.30-6.0127.09147.51-13.8 Source: Smith Travel Research *New competitive set city

3. Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I January YTD Source: Smith Travel Research OccupancyAverage Room RateRevPAR Market 20162015% Change20162015% Change20162015% Change *Los Angeles CBD 73.467.88.3184.75167.0210.6135.56113.1819.8 *San Francisco Market St 77.371.18.8278.35264.365.3215.24187.8514.6 Portland Central City 68.864.66.5148.17140.935.1101.8890.9712.0 *San Diego CBD 74.673.12.0176.37173.111.9131.56126.613.9 Vancouver Downtown 60.257.93.8116.79118.70-1.670.2768.782.2 Bellevue Eastside 59.462.9-5.4186.22178.424.4110.69112.15-1.3 *Denver Downtown 64.266.1-2.9158.11156.601.0101.49103.56-2.0 Seattle TIA 65.468.7-4.8149.66154.52-3.197.89106.12-7.8 *Phoenix Central 68.975.1-8.3184.49196.30-6.0127.09147.51-13.8 *New competitive set city

4. Visit Seattle CONFIDENTIAL *City collections are booked to the month for which they were collected (not collection date) **As of 03.01.16, 4 outstanding: Four Points, Executive Hotel Pacific, Hyatt at Olive 8 and Warwick JanFebMarAprMayJunJulAugSepOctNovDec 2016 YTD Total 2016 Budget Total Variance City Collections* $347,851 $7,000,000 ($6,652,149) January YTD Collections

5. Visit Seattle CONFIDENTIAL January YTD Expenses Total Expenses: $2,002,541

6. Visit Seattle CONFIDENTIAL Arrivals With First Intended Address of WA State June 2015 YTD December 2013 YTD Arrivals To Seattle Source: U.S. Department of Commerce, Office of Travel and Tourism Industries

7. Visit Seattle CONFIDENTIAL Media Value Report January 2016 YTD International Advertising Equivalency *Includes only generated revenue

8. Visit Seattle CONFIDENTIAL Inbound/Outbound Activities Visit Seattle Tourism Development January Tourism Development Activity Inbound The Tourism Development team hosted 1 FAM in January, which included two members of the newly appointed UK representation firm for the Port of Seattle and Visit Seattle. Outbound Japan Sales Trip January 25-29, 2016 Visit Seattle, in partnership with Delta Air Lines, hosted dinners for VIP clients in Tokyo and Osaka January 25-29, 2016. Delta Air Lines launches nonstop service between Osaka and Tokyo on March 27, 2016, which conveniently connects those in the Kansai region to Delta's nonstop service between Tokyo and Seattle. To ensure Visit Seattle provided its clients with a first- class experience, Canlis' co-owner Mark Canlis and Brady Williams, Executive Chef, joined the trip and prepared Seattle- inspired meals. The dinners also featured Washington wines and beer. Leslie Kunde, Vice Chair of Visit Seattle, and Mike Medeiros, Vice President - Seattle, at Delta Air Lines, also joined Tom Norwalk on the trip. The roster of executives helped attract Visit Seattle's very best media and travel trade customers.

9. Visit Seattle CONFIDENTIAL Monthly Activities & Website Analytics Multiple campaign messages were present during the month – Seattle Museum Month, Taste Washington, VISITSEATTLE.tv