1. COMMUNICATIONS The beauty industry

2. INTERVIEW  Louise Dunne, creator of app “Pucker”  Began working in MAC cosmetics  Went on to teaching of make-up  Here she met Niamh McHugh  Noticed the demand in the beauty sector

3. INTERVIEW  10 questions  Gave me straight forward answers  Went into a lot of detail  Great insight  Spoke about where the app will go

4. APP  “Pucker”  Works a lot like hailo  Anyone in the beauty industry can use it  Works by linking employer to customer  Plans to expand into London and Dubai

5. BEAUTY INDUSTRY  High expectation  Recession – people still buying  Endless demand for beauty products  Irish women biggest consumers of tan  UK industry

6. BEAUTY INDUSTRY  Make-up goes back as far as 4000BC  Beauty industry growth constantly expanding  Male beauty products expanded  5.9 thousand enterprises  L'Oreal – leading company  Use of technology

7. CONCLUSION  One of the biggest successes  Increase in sales and jobs  Different areas of the market  Gave Louise and Niamh a platform  Expected to grow in years

8. BIBLIOGRAPHY  Harrington, S. (2013, March 17th). Lifestyle. Retrieved November 27th, 2014, from Irish Examiner: www.irishexaminer.com  Louis, C. S. (2011, October 12th ). Fashion & style. Retrieved November 27th, 2014, from New York Times: http://www.nytimes.com  L. Dunne, (personal communication, November 26 th 2014)  Harrington, S. (2013, March 17th). Lifestyle. Retrieved November 27th, 2014, from Irish Examiner: www.irishexaminer.com  Louis, C. S. (2011, October 12th ). Fashion & style. Retrieved November 27th, 2014, from New York Times: http://www.nytimes.com  L. Dunne, (personal communication, November 26 th 2014)  Newenham, J. (2014, November 3rd). Business. Retrieved November 27th, 2014, from Irish Times: www.irishtimes.com  Sena, M. (2014, November 27th). Beauty Industry Analysis 2014. Retrieved November 27th, 2014, from Franchise help: www.franchisehelp.com  Taylor, M. L. (2014). Society for case research. THE TWENTY-FIRST'S SECOND DECADE-WHITHER THE BEAUTY, 7-12  Tyrimou, N. (2014). 2014 top beauty trends. Global cosmetic industry, 8-8.