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Published byMargery Golden Modified over 7 years ago
DIGITAL MARKETING Strategies focused on increasing the reach and visibility for E-commerce Business
Why to OPT digital marketing? To reach audience in the shortest possible of time with the intention of sales and marketing approach using online platforms such as Facebook, Twitter, Google +, Blogger, Forums. It will improve the visibility in all the search engines like Google, Yahoo, Ping etc. and to increase online traffic and ultimately making the E-commerce website more popular. It will help to reach your specific and target audience globally and through effective content. Very high possibility of converting visitors into customers It is very cost effective when compare to traditional marketing procedures.
Digital Marketing Search Engine Optimization (SEO) Social Media Marketing (SMM) Email Marketing Pay Per Click (PPC) Search + Display Ad
Search Engine Optimization (SEO) As a business owner we would like to get our website popular in the online world. For this purpose, smart work always matters. Here is how SEO can do this magic easily and effectively: Definite Increase in Website Traffic Increased website usability Long-Term Standings Over the Web Million of websites on the web, SEO makes you stand out in competitive world to take your business to the next level Better ROI (Return on Investment) than normal advertisements Quantifiable results
Search Engine Optimization (SEO)
Social Media Marketing (SMM) SMM is a form of internet marketing that utilizes social networking websites as a marketing tool. It is to produce content that user will share with their social network to help in increasing the brand exposure and broaden customer reach. Increase in brand recognition More opportunities to convert visitors to customers High conversion rate Increase inbound traffic Decrease marketing cost
Social Media Marketing (SMM)
SMM Stats SMM stats globally SMM stats in India
Types of ads on facebook to generate traffic Sponsored Ad Multi-product Ad Domain Ad
Organic way of generating traffic via FB pages
Way to generate traffic using Twitter Using short and Provocative Tweets Using # tags Using @ mentions Retweeting Visually appealing images
Email Marketing Email Marketing is the most effective way of directly effecting the bottom line and actually growing the business. It draws more web traffic Establish profitable relationship with customer Boosting of sales Perfect deliverability Cheaper price
Pay Per Click (PPC) Pay Per Click marketing is a way of using search engine advertising to generate click to your website rather than earning those click organically Its good for searcher Its good for advertisers Its good for search engine Its generate leads at low cost
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