1. Professional Social Networking Career Advising Career Advising Southern Connecticut State University Southern Connecticut State University

2. Professional Social Networking Allows Students to…  Build Online Presence and Personal Brand  Network with personal and professional connections  Job Search  Access resources and information in specific career field  Expand skill set with technology world 5 Rules for Success..  Know Your Platform  Customize Everything  Ask for Something Specific  Take it Offline Whenever Possible

3. Type of Networking Sites LinkedIn- world’s largest professional network with over 100 million members connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.  60 million professionals  200,000+ organizations  Over 150 industries  2.1 million students  37,000 university groups Facebook- largest social networking site with over 400 million accounts intended to connect friends, family, and business associates. Twitter- an information network, with real-time information that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.

4. Why Should You Join Networking Sites?  Connect with classmates, faculty, and family professionally  Find new opportunities for internships and full time positions  Manage what potential employers learn about you from the Internet

5. What LinkedIn is NOT vs. What LinkedIn IS LinkedIn is NOT...  A place for party photos  A place to update the status of anything other than work related information  A traditional job board LinkedIn IS…  A Professional Social Networking Site  Best social media platform to reach business decision makers  A network that allows you to make the most out of trusted professional networks

6. Job Seekers Tips to Best Utilize LinkedIn  Ensure your profile is complete and up-to-date  Your connections should represent your “real world” network  Search on LinkedIn Jobs  Message Key Network Contacts  Demonstrate Your Expertise on LinkedIn Answers.

7. Example 1 Hi Laurie… A friend of yours, [insert name here] suggested I connect with you as I am new to LinkedIn and just learning the ropes. I would appreciate any help you may offer. Thanks [insert your name] Example 2 Hi Laurie… Last September I had the pleasure of meeting you at the Web 2.0 Conference in NYC. While I knew no one you took the time to talk with me and offered some places to visit while I was in your town. Thanks so much and I look forward to reconnecting. [insert your name] Brief is fine, just make it PERSONABLE! LinkedIn Connection Requests - Beyond Social Media

8. Common LinkedIn Mistakes Among College Students  The generic invitation to connect  Shows lack of effort into building a relationship  Lack of Sensitivity  Like a resume, a profile should be brief and targeted  Spelling/grammatical errors, inconsistencies  Just as you would carefully review your resume, you should check your profile  Weak Headline  Clearly identify yourself and your career interest  No Recommendations  Recommendations serve as a powerful resource for potential employers to see previous colleagues endorse you.

9. Facebook Began as a social networking experience for college students. Has grown into an experience for everyone including those who seek a professional networking experience Tips:  Decide if your Facebook Page will be social or professional  Choose what information on your profile business contacts or prospective employers should see  Create a simple profile (or clean up existing one)  Limit the photos you post  Post content relevant to your job search or career  Use Facebook e-mail to build relationships with your Friends  Choose your Friends wisely

10. Twitter Helps build connections with interesting and relevant people around the world who are working and talking about topics related to your interests. Tips:  Make your profile public  Choose a Twitter name  Fill in real location  Create a strong bio  Choose a photo that is more of your face  Start a following slowly  Don’t just follow anyone  Pay attention to other’s tweets  Retweet Judiciously

11. Finals Thoughts  Professional Social Networking is a tool to assist in your job search and networking experience.  Recruiters still expect candidates to apply with a resume and a cover letter via the company web site or a job board site.  In order to have a well-rounded search, you still need to search for jobs and take time to apply.

12. Aimee Piccin Associate Director of Academic and Career Advising PiccinA1@SouthernCT.edu Wintergreen Building (203) 392-6517 PiccinA1@SouthernCT.edu All undecided sophomores All sophomores-senior students in the School of Arts & Science and School of Education All graduate students in the School of Arts & Science and School of Education All alumni in the School of Arts & Science and School of Education John Rochette Assistant Director of Academic and Career Advising RochetteJ1@SouthernCT.edu Wintergreen Building (203) 392-5065 RochetteJ1@SouthernCT.edu All sophomores-senior students in the School of Health & Human Services and School of Business All graduate students in the School of Health & Human Services and School of Business All alumni in the School of Health & Human Services and School of Business Kelianna Bonn Graduate Assistant BonnK2@SouthernCT.edu Wintergreen Building (203) 392-6539 BonnK2@SouthernCT.edu All freshmen students Search: Career Services