1. Marketing in Engineering Design

2. Introduction Concurrent engineering requires the use of many people outside the engineering design office. Marketing is a key element in how a part may be designed. Commercially designed parts must be manufactured at a cost that does not cut into profits. The product needs to be packaged for shipping in a cost effective manner as well. The following slides will discuss the marketing factors that have an effect on the design process.

3. - Engineering Photo from MJE Corporation Cost Analysis Includes Expenses from the Following Departments: - Engineering - Manufacturing Photo from Delta Tool and Manufacturing Inc - Engineering - Manufacturing - Inventory Control Photo from GBI - Engineering - Manufacturing - Inventory Control - Shipping - Engineering - Manufacturing - Inventory Control - Shipping - Sales

4. Minimizing Costs Test the use of less expensive materials. Redesign to cut cost. Cut the cost of maintenance, repairs, and operation. Check the reliability of the cost estimate. Was an engineering analysis done to:

5. Minimizing Costs Optimization of production costs Use of existing equipment, processes and Facilities. Low cost tooling. Utilization of standard parts. Use of new and more efficient processes. Cut down on inspection and testing.

6. Packaging Design Factors Size of the PackageShape of the PackageProduct Protection Ability to Stack Packages Container is Structurally Sound Low Cost Eye Catching Minimal Use of Material Standardized for Transport Shock Temperature Extremes Vibration from Transport Humidity Extremes Dust and Dirt Photo from LANCO INC

7. Packaging Design Factors ColorPrinted TextArt Work Relationship to Human Feelings Associations with Holidays, Nature Foreign Languages Used Where Necessary Fonts: Readability, Style Size of Text Color: Attention Getting Warnings: Chemical, Fragile, Biological Special Instructions: Quantity to Stack, How to Open, Other Logos Trademarks Photos from Transparent Container Company

8. Packaging Design Factors CompetitiveEnvironmental Differences and Attractiveness Compared to Competitors Disposal of Packaging: Biodegradable? Recyclable? Minimal use of Material: For Cutting Cost. For Cutting Waste. Photo from LANCO INC

9. Advertising Renderings and illustrations of products are necessary to show the public for advertising purposes. The concept or system design documentation helps the public see what it is that you designed.