1. Intelligent Business E-mail For Mercedes-Benz Dealerships www.succeedgroup.co.za info@succeedgroup.co.za © Copyright – Succeed Group 2014 powered by

2. Typical layout of an e-mail

3. Click Through Process – Lead Generation

4. Kerridge: Data to Import

5. Banner Library Samples – Random Banners

6. Banner Library Samples – Coded Banners

7. Mercedes-Benz Cape Town – Campaign Statistics

8. Electronic Campaigns For Mercedes-Benz Dealerships www.succeedgroup.co.za info@succeedgroup.co.za © Copyright – SucceedGroup 2014 powered by

9. Samples: E-Campaigns OPEN RATE 32% Avg CLICK RATE 6.5 % Avg SOCIAL SHARING 100 +

10. Benefits for the Brand & Dealerships Increase in marketing and advertising efficiency / ROI. Increase in response-rate on advertising and marketing campaigns. Powerful lead generation tool – generates a strong flow of leads. Powerful brand consistency & compliance tool. Drastic increase in awareness levels – top of mind. Powerful on-selling tool. Immediate effect on perceptions & positioning of the brand – differentiation. Database and list building solution. Dramatic effect on reach and penetration. High rate of social sharing and viral marketing capabilities. Immediate effect on sales and profits.

11. What we have learnt... Planning is essential – it increases advertising efficiency & sales. Aligning campaigns in all media – it increases advertising efficiency. Focus on “hard” (book a demo) rather than “soft” (read more) call-to-actions. Measuring results is important – take corrective action. Get buy-in from all departments. Paradigm-shift in lead management. Pipeline management & pull-through to Kerridge (AutoLine). Departmentalise banner ads. Coded banners is a necessity.

12. Thank you