1. ADVOCATE DIGITAL MEDIA Digitally-Focused Full Service Marketing Firm

2. Why are you here?  What do you hope to learn?

3. Biggest advertising expenditures?  Business owners?  In charge of marketing?  Electronic? TV, Radio?  Newspaper?  Digital?

4. Today We’ll look Forward…

5. 1984: The World Was Simpler

7. And Then…

9. Where do we go from here?  This is today’s reality  How can you possibly get your message out?  You cannot do what you’ve always done - that world is over. Gone.  The average consumer has a computer in their pocket for more powerful than the biggest supercomputers 30 years ago.  Are you really going to reach them the same way you did in 1984?

10. By The Numbers  $15 Million Dollars. The amount spent on digital advertising in the Crossroads in 2015.  41%. The Online share of advertising dollars right here.  99%. The projected growth of online marketing by 2020 in our market.

11. What we’ll talk about today  The Internet Of Things  Mobile Strategy  Creating a winning marketing plan  How best to engage in Social Media  Content Marketing  Google Analytics – How do you measure all of this stuff?  Finally, budgeting for digital. How to get started!

12. THE INTERNET OF THINGS

13. THINGS Connected to the internet?

14. Things  Smart Phones  Cars  Light bulbs  Locks  Watches  Streaming Devices  Thermostats  Sprinkler Systems  Home Security  And EveryTHING else

15. But It All Started With This  1982 Internet connected coke machine.  Carnegie Mellon Computer Science Students Were Tired of Warm Coke, Or Worse, NO COKE!  So after some finagling you could see the stock and temperatures @ 128.2.209.43  IoT was born…

16. Now We Have Simple Things…

17. Complex Things Tesla Model S Software Updates and Auto Pilot

18. Possibly Worthwhile Things… Tesla Model S Software Updates and Auto Pilot

19. Entertaining Things  Smart TVS  Streaming Devices  Gaming Systems  Software Platforms

20. New Channels

21. Next To “Old” Channels

22. America Doesn’t Look Like This Anymore…

23. Look Familiar?

24. Effect On Traditional Media Total Disruption

25. © Borrell Inc., 2016. All rights reserved 25 Local Advertising’s X Year: Online Overtakes Analog Sources: Borrell Associates, Inc., 2016 $ in Billions

26. © Borrell Inc., 2016. All rights reserved 26 Local Advertising Shares By Medium, 2015 vs. 2016 Sources: Borrell Associates, Inc., 2016

27. © Borrell Inc., 2016. All rights reserved 27 Local Advertising Shares By Medium, 2015 vs. 2016 Sources: Borrell Associates, Inc., 2016

28. © Borrell Inc., 2016. All rights reserved 28 2016 Local Advertising Growth Rates by Medium Sources: Borrell Associates, Inc., 2016

30. The Smart Home: Many Players

31. The Smart Home: Way More Products

32. Automation

33. Security

34. Health  Fitbit  Apple Watch  Pacemakers  Hearing Aids…

35. Other Wearables

36. Automotive  Apple Carplay  Android Auto  Manufacturers (Clunky)  SmartPhone Continues to be the hub

37. Why Does Any Of This Matter To Local Businesses?

38. The Internet Is Ubiquitous Culture Defeats Strategy & The Culture Is Digital  Connected Devices Managed Through The Digital Hub – Your SmartPhone  Social Platforms  Digital Video  Digital News & Information Distribution

39. There are only 2 kinds of people in the world now

40. Connected and Not Connected. Period.  Which do you think have a greater ability to buy your products?

41. And Then There Will Be The Non- Human Overlords…  Link Link