1. + Discover the Possibilities 2016 IABC Heritage Region Conference

2. + 2016 Sponsorship Prospectus 11th Annual IABC Heritage Region Conference October 9-11, 2016 Renaissance Columbus Downtown Hotel

3. + The IABC Heritage Region Columbus will be the host city for the International Association of Business Communicators (IABC) 11th Annual Heritage Region Conference on October 9-11, 2016 at Renaissance Columbus Downtown Hotel in downtown Columbus. The IABC Heritage Region represents more than 2,000 business communicators from 19 chapters throughout the Northeast and Midwest United States. Formed in 2005, IABC Heritage Region supports the IABC mission by providing guidance, support and professional development opportunities for chapter leaders and members; fostering regional growth; and serving as a communications conduit between members, chapters and the IABC Executive Board. The geographic area includes: Connecticut, Delaware, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington, D.C. and West Virginia. 2016 Communications Conference

4. + IABC Overview The International Association of Business Communicators (IABC) is a not-for-profit association that provides products, services, professional development and networking opportunities to help people and organizations achieve excellence in all areas of strategic communications management. Over the past 45 years IABC has continued to be the leading voice in the communications field. Since its inception in 1970, IABC has grown from a 2,000-member organization to more than 12,000 worldwide. IABC is the only multidisciplinary professional association dedicated to both internal and external communications. IABC's global network includes communications professionals who hold leadership positions in advertising, community relations, corporate communications, development/donor relations, employee/internal communication, fundraising, graphic design, marketing communications, media relations, multi-media production, public relations, and web design. IABC links communicators in a global network that inspires, establishes and supports the highest professional standards of quality and innovation in organizational communication. We are recognized as the professional association of choice for communicators who aspire to excel in their chosen fields. The leading voice in the communications field

5. + Vibrant. Progressive. Columbus! The Columbus Region is one of the fastest growing major metropolitan areas in the Midwest and is celebrated as the second strongest metro in the country for job creation. An up-and-coming tech city, our research and technology institutions are attracting the brightest minds from around the world. Our smarts, energy and vibrancy are fueled by a workforce that's younger and more educated than the national average. And our youthful, progressive nature is matched by a top-ranked location within a day's drive of 47 percent of the U.S. population. Sponsoring the 11th Annual IABC Heritage Region Conference offers a great opportunity to put your name in front of top communication professionals while also helping to maintain and solidify the future growth of the organization. By becoming a sponsor it demonstrates your commitment to furthering the field of communications and allows the Region to continue delivering high-quality programs and services to members. Conference tracks include: Corporate Communications, Public Relations, Employee Communications, Marketing Communications, Member Communications, Social Media and more. You can choose from one of the prepared packages or we can customize a package that will meet your goals and fall within your budget. Why the IABC Heritage Conference?

6. + Good times, old friends and new friends… IABC connects you to the the world of communicators.

7. + Presenting Sponsor $15,000 Your organization name and logo added to promotional materials including: Exclusive on-site prominence on registration package for all attendees (e.g. bag, portfolio or other item) Top billing in all printed programs, direct mail and email communications Specialized message in one email communications Boilerplate recognition in all press releases Advertisements in electronic communications Onsite electronic and print event signage Front page and prominent billing throughout conference website Prominent acknowledgement on Heritage Region website Social media promotion Opportunity to provide promotional information/giveaways Exhibit in the common area Additional opportunities if become available (e.g. podcasts, web videos, etc.) Opportunity to make welcoming remarks at opening reception or introduce a keynote speaker and provide a two-minute sponsor pitch Option to host pre- or post-conference session at additional charge to conference registrants Six complimentary full-conference registrations

8. + Platinum and Gold Sponsorships Platinum Sponsor $10,000 (2 available) Your organization logo added to promotional materials – including: Prominent billing in all printed programs, direct mail and email communications Inclusion in press release about sponsors Onsite electronic and print event signage Prominent billing on conference website Prominent acknowledgement on Heritage Region website Social media promotion Opportunity to introduce a keynote speaker and provide a two-minute sponsor pitch Opportunity to provide promotional information/giveaways Exhibit in the common area Additional opportunities if become available (e.g. podcasts, web videos, etc.) Five complimentary full-conference registrations Gold Sponsor $7,500 (2 available) Your organization logo added to promotional materials – including: Prominent billing in all printed programs, direct mail and email communications Inclusion in press release about sponsors Onsite electronic and print event signage Prominent billing on conference website Prominent acknowledgement on Heritage Region website Social media promotion Opportunity to introduce a breakout session speaker Opportunity to provide promotional information/giveaways Exhibit in the common area Four complimentary full-conference registrations Five & four full-conference registrations

9. + Sponsorship Packages Silver Sponsor $5,000 (4 available) Your logo added to promotional materials – including: Billing in printed program Direct mail and email communications Inclusion in press release about sponsors Onsite electronic and print event signage Billing on conference website Opportunity to introduce a breakout session speaker Opportunity to provide promotional information/giveaways Exhibit in the common area Three complimentary full-conference registrations Bronze Sponsor $2,500 (6 available) Your logo added to promotional materials – including: Billing in printed program Direct mail and email communications Billing on conference website Opportunity to provide promotional information/giveaways Onsite electronic and print event signage Two complimentary full-conference registrations Conference Supporting Sponsor $1,000 (8 available) Your logo added materials – including: Billing in printed program Direct mail and email communications Conference website Onsite electronic and print event signage One complimentary full-conference registration Three, two & one full-conference registrations

10. + Event / Networking Opportunities Sunday Opening Reception Sponsor $2,000 Your organization name and logo added to promotional materials – including: Direct mail and email communications Onsite electronic and print event signage Conference website Program recognition at the Opening Reception Brief speaking opportunity and welcome to be determined for reception Four complimentary opening reception registrations or one complimentary full-conference registration Sunday Leadership Meeting Sponsor $1,500 (1 available) Exclusive signage and promotion to IABC Heritage Region leaders Recognition on all web-based materials and most printed, onsite materials On-site electronic and print signage An opportunity to provide a leadership speaker at this pre-conference event Monday Networking Reception Sponsor $2,000 (1 available) Your organization name and logo added to promotional materials – including: Direct mail and email communications Onsite electronic and print event signage Conference website Theme, giveaways and course of schedule input Program recognition at Networking Reception Break Sponsor $500 (3 available) Your organization name and logo added to some promotional materials and break signage. Be front and center

11. + 2016 Sponsorship Matrix The complete sponsorship run down

12. + A Few Words from Our Sponsors "As a long-time member of IABC, I value the opportunity that sponsoring an IABC event can provide, and I look at the organization as a key place to demonstrate support and secure visibility.” D. Mark Schumann, ABC "It is our pleasure to sponsor such a fantastic conference for top-notch business communicators." Melissa Mann; Manager, Advertising and Brand Strategy, Indiana Farm Bureau Insurance “Best conference I've ever attended as a sponsor.” Roger Gibboni, Chief Operating Officer, Dulye & Co “My sponsorship with the Heritage Region Conference resulted in a lot of value by giving my company the opportunity to network with the members of IABC. I was impressed by the quality of the events.” Dean Hastings, Multi Print Media, Inc. The conference teams steps up to make it happen

13. + Connect now on a variety of sponsorship packages: Lachandra B. Baker, MBA, ABC 2016 IABC Heritage Sponsorship Chair, Manager, Communications Business Partner 7000 Cardinal Place, Dublin, OH 43017 614.652.1516 dir | 614.572.5735 mobile lachandra.baker01@cardinalhealth.com Sponsorship Contact: