1. YOUR CROSS-MEDIA DATA HOW AAM and CAC CAN HELP YOU MONETIZE

2. Topics for today 1 3 2 Where is your AAM data? A new way to show your data A new way to verify your data

3. Help buyers buy media with confidence Help publishers monetize media > <

4. Where is your data?

5. THEN: STATIC, STANDARD AUDIT REPORT

6. NOW: All Access Data in AAM’s Media Intelligence Center

7. AAM All Access Opens newspaper data to more media buyers More services, value for AAM and CAC clients Complete access to the Media Intelligence Center

8. More Buyers are accessing the AAM Data Network

9. This year, show your data in a whole new way. Your way.

10. AAM Brand View

11. AAM Brand View is for you VoiceValueVisibility

12. AAM Brand View Features Choose a custom template

13. AAM Brand View Features Access quickly with tabbed design

14. AAM Brand View Features Showcase your newspaper across channels

15. AAM Brand View Features Share link with local advertisers

16. AAM Brand View Features Show on any device with responsive design

17. AAM Brand View Features Customize with videos, images and more

18. We also developing a new way to verify your web traffic. Introducing AAM Site Certifier.

19. Clients face numerous challenges with digital advertising and have asked for our help Sources: Adobe&Pagefair ; ANA, WhiteOps

20. AAM Site Certifier can help Valid Verified Visible

21. Valid. Faster and automated AAM Site Certifier is a better way to audit web metrics. Detects invalid traffic issues Insights into ad blocker usage Certifies Unique Audience & Page Count

22. Verified. Light weight tag on your web pages AAM Site Certifier verifies metrics to help you sell. Site analytics data fed to AAM AAM monitors data for discrepancies Audited metrics published monthly

23. Visible. Media Intelligence Center Data distributed in AAM’s network accessed 5MM times yearly Partner sites, advertisers, agencies

24. Visible. Media Intelligence Center Data distributed in AAM’s network accessed 5MM times yearly Partner sites, advertisers, agencies

25. What does this mean for my newspaper?

26. Increase newspaper data usage Enable new buyers to find your newspaper Put your best face forward in the Media Intelligence Center Visibility to large advertisers Stand out with local advertisers Monetize digital channels with trusted data Position as premium ALL ACCESS BRAND VIEW SITE CERTIFIER

27. QUESTIONS?

28. THANK YOU chris.carter@auditedmedia.com info.auditedmedia.com/brandview