1. MemCom 2012 Cutting Edge or Cutting Back John Brindley Director Membership & Business, Institute of Physics John.brindley@iop.org, www.iop.org

2. WELCOME TO MEMCOM 2012 l About IOP l MemCom – Commercial Revenue Survey l Precedent – Big Challenges – Digital Answers l Think – Trends in Membership Communication

3. ABOUT IOP BACKGROUND l Chartered Professional body for physics and physicists l Founded 1874 l c45, 000 members l 10% outside UK & Ireland l Income c£10M – only 13% from member subs

4. ABOUT IOP – RECENT DEVELOPMENTS l Online and mobile l Brand value and brand development l Segmentation

5. IOP ONLINE AND MOBILE l Interactivity on websites l MemberTalk social networking l Comment on content l Feedback l Share l Apps – Apple and Android l LinkedIn/Facebook/Twitter l sub-communities

6. IOP – BRAND VALUE AND DEVELOPMENT l Physics community l Advocacy – election manifestos l Public engagement l Status and professionalism l Revalidation of CPhys l Employer engagement - awards l Services – information l Redesign/relaunch of web presence l More conferences

7. IOP – SEGMENTATION l IOPimember l 16-19 membership l Free students l Fellow get Fellow

8. IOP – NEXT STEPS l International membership l Analysis of current users l Refinement of offers

9. THREE MEMBERSHIP ORGANISATION SURVEYS l MemCom – Commercial Revenue Survey l Precedent – Big Challenges – Digital Answers l Think – Trends in Membership Communication

10. MemCom Commercial Revenue Survey Context for today l Commercial revenue in last twelve months – split with half saying up and half saying down l Web income – almost all have this income stream and report stable or growing income Most depressed area: l Magazine revenue, print and on-line – one third say down a lot. Least developed areas l None currently have mobile platform revenues l Two thirds have no e-bulletin income. Those that do report stable income. SO IF WEB AND EMAIL INCOME IS STABLE OR GROWING WHAT ABOUT MOBILE? Full details available on www.memcom.info next weekwww.memcom.info Supported by

11. Precedent – Big Challenges – Digital Answers Context for today – Survey findings l 74% said that they take advantage of the digital communication opportunities currently available online, but by way of contrast only 40% said they had sufficient resource to take FULL advantage of the opportunities. l 76% couldn’t say that they had a coherent digital strategy that spans their website, membership database and social media platforms l Only 33% could say that they had a single cross-organisational tool that captured digital and non-digital interactions with members l Less than 15% have a mobile-friendly website (How many of you in the room have one?) OBSERVATIONS IN THE REPORT l Thinking that mobile is the future is a mistake, it is now! l A fascination with Apps – Apps should only be used when they can add tangible value in pursuit of an objective l Understanding that an effective mobile site is not your website made mobile l Rationalising the things that can be most effectively delivered via mobile – being ruthless and focused l How can mobile deliver value to your members? Report available from the Precedent stand and those in the workshop will hear more.

12. Think – Trends in Membership Communication Context for today – Survey findings l 48% of membership organisations say that they’re scared of social media l Over half of the bodies included in the survey revealed that they had no social media strategy, and most felt they were not making the best use of the medium l When asked which medium of membership communication they would be most likely to cut, 38% said Facebook would be the first to go. TWITTER l Twitter accounts viewed as a work in progress but all but one of the membership bodies were using the medium to communicate with members. l Twitter is used in a variety of ways and for different reasons by membership organisations, from using hashtags to increase involvement at conferences l Or using the network as a modern version of a corporate newswire l Others use tweets to connect with like-minded organisations or to keep stakeholders well-informed Report available from the Think stand and those in the workshop will hear more.