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CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk Knowledge networks, communities of practice, communities of interest and all that stuff…. Lyndsay.

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Presentation on theme: "CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk Knowledge networks, communities of practice, communities of interest and all that stuff…. Lyndsay."— Presentation transcript:

1 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk Knowledge networks, communities of practice, communities of interest and all that stuff…. Lyndsay Rees-Jones: Membership Services Unit, CILIP Ed Mitchell: community and engagement consultant … or simply…. Communities. A case study on how a membership institute is approaching social networking.

2 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk Overview of why, who, where and how Quick introduction to CILIP Communities A story about the CILIP membership engagement. Namely elections 2007, the online communities and a homepage banner and onwards Focus on going forward

3 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk

4 Theory Context –Membership organisation background, requirements and future Goals –To encourage real engagement, governance, advocacy People –Broadly distributed membership: is it a community or a network? Is there a shared vision? Are there vested interests?

5 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk Practice Organisation design –Membership societies and modernity, community, governance etc. Social models –Pre-existing and emergent People and multi-domain thinking –Trust building through loops of multi-domain activity and feedback and responsive organisational interface

6 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk Technology Forums –originally tied with blogs for the CoP model Blogs –originally tied with forums but then opened up in phase 2 Tags –emergent interest and potential use for organisational knowledge Aggregation –capturing the thoughts of those members outside Physical meetings –conferences, workshops, inforums (MySpace, Youtube, flickr, secondlife, facebook, ning etc…)

7 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk Findings Process: –Plan –Measure-ables –Facilitation –Technology –Pilot –Roll-out –Reflect Measurement Team business: seriously Hand-holding Common language Adapting to a new way of working

8 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk CILIP online communities: phase 1 HQ central Group leader Member Website pages lists Forums Blogs Membership boundary Knowledge flows from Peer to peer Knowledge flows peer to hub CoP

9 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk CILIP online communities: phase 2 RSS HQ central Group leader Member Website as Hub pages lists Etc. Membership Boundary : porous Reporting Social networks Interesteds with blogs

10 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk At the end of the day, we’re all humans… “…I don’t think there is much future in my doing this, as if I talked or discussed half of what is going on here on a blog then I am sure I would upset someone !!...” “…This initiative is easily, for me, the stand-out project that CILIP has undertaken in recent years, and I am proud to be a member of an organisation that is pushing forward into social software at this stage (2nd-generation adoption)…” (member comments)

11 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk The website’s annual election page

12 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk The website’s election manifesto page

13 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk The Council elections being discussed in communities First post: 12/11/07 Posts to close of elections On 30/11/07 = 142

14 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk The website homepage gets a banner

15 CILIP 2007 with huge thanks to Ed Mitchell edmitchell.co.uk Focus and objectives going forward Marketing and visibility Participation – encouraging, supporting and rewarding expertise Communication – Increased member engagement – web numbers registered – Better communication: members to CILIP; member to member etc etc Campaigning – using as a tool to interaction Development of resources – Integration with web, other communication channels, and other teams eg. P&A Develop a Champions initiative – Offer free membership/Champions days/Champion brainstorm/Target existing networks to identify top 10 ‘champions’


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