1. OLIVOIL Avenate Surfactant

2. Anti cellulitis SKIN SKIN The most extended body organ DISTINCT ACTION LEVELS Moisturisers Emollients Lighteners Epidermis Stratum Corneum Body Tissue Dermis Anti stretch-marks OLIVOIL AVENATE SURFACTANT

3. A Picture… OLIVOIL AVENATE SURFACTANT

4. THE FAMILY OLIVOIL AVENATE SURFACTANT CONDENSATION OLIVOIL AVENATE SURFACTANT FATTY ACIDS VEGETAL DERIVED HYDROLIZED OAT PROTEIN INCI : Potassium Olivoyl Hydrolized Oat Protein

5. 100 % VEGETAL ORIGIN PEG, SULFATES and PALM FREE NOT IRRITANT FOR SKIN & EYES HIGHLY BIODEGRADABLE OLIVOIL AVENATE SURFACTANT MARKETING CLAIMS

6. OLIVOIL AVENATE SURFACTANT HYDROLIZED PROTEIN’S CONDITIONING and BODY-GIVING PROPERTIES Hydrolyzed Proteins are structured in Peptides and Polipeptides Body-giving action (Peptides penetrate in hair stem, restoring and strenghtening its structure ) Conditioning action (Polipeptides act as ‘’film-forming’’ agent on hair, through the formation of a proteic layer that shelter hair integrity from external environmental agents )

7. OLIVOIL AVENATE SURFACTANT BLEACHING DAMAGES TEST Bleaching conditions: pH=9; 6% H ₂ O ₂ ; 30°C; 10 % a.m. Cysteinic Acid level Marker of hair disulphur bonds broken after bleaching treatments High levels of Cysteinic Acid are clue of stressed hair Hair treated with a bleaching product containing Hydrolyzed Protein (H.P.) show a significant higher resistance in comparison with hair treated with a bleaching product without H.P. Cysteinic Acid level 0,0 1,0 1,5 2,0 0,5 2,5 3,0 2 (+ H.P.)2 (no H.P.)1(+ H.P.)1 (no H.P.) Bleaching Treatments

8. SURFACTANT (1) IT IS A SURFACTANT  HIGH DETERGENT PERFORMANCES  GIVES A CREAMY AND STABLE FOAM  COMPATIBLE WITH ANIONIC, NON IONIC & AMPHOTERIC SUBSTANCES  VERY STABLE @ pH 5,5 – 7,5  USE: 2 (Secondary) → 20% (Primary) OLIVOIL AVENATE SURFACTANT A 2 in 1 INGREDIENT  HIGH FOAMING POWER Foam height (cm) Istant foaming After 3 min. After 18 min.  FOAMING POWER (Ross Miles test) 0,0 0,5 1,0 1,5 2,0 OLIVOIL SLES OLIVOIL SLES OL. SL.

9. THE UNSATURATED FATTY ACIDS (FROM OLIVE OIL) ARE ABLE TO :  INCREASE EMOLLIENCY  RESTORE THE BARRIER FUNCTION OF THE SKIN  REDUCE THE TEWL OLIVOIL AVENATE SURFACTANT ACTIVE (2) IT IS AN ACTIVE A 2 in 1 INGREDIENT

10. OLIVOIL AVENATE SURFACTANT STUDY OF MILD PROPERTIES STUDY OF MILD PROPERTIES TRANS EPIDERMAL WATER LOSS TEST = AGGRESSIVNESS Surfactant Dirt NMF: regulates the % of water IN the skin Surfactant + Dirt AFTER THE ALTERATION OF PART OF THE NMF the water can come out from the skin  MORE AGGRESSIVE SURFACTANT  MORE WATER CAN COME OUT Water IN the skin ALTERATION OF PART OF THE NMF AGGRESSIVE SURFACTANT

11. OLIVOIL AVENATE SURFACTANT STUDY OF MILD PROPERTIES STUDY OF MILD PROPERTIES TRANS EPIDERMAL WATER LOSS TEST = AGGRESSIVNESS Surfactant Dirt NMF : regulates the % of water IN the skin Water IN the skin  LESS AGGRESSIVE (MILD) SURFACTANT  NO/LESS WATER CAN COME OUT Surfactant + Dirt WELL MOISTURIZED AND CLEANED SKIN MILD SURFACTANT

12. The graphic shows the TEWL change (%) of different products containing SLES or SLES + OLIVOIL AVENATE or OLIVOIL AVENATE OLIVOIL AVENATE SURFACTANT STUDY OF MILD PROPERTIES STUDY OF MILD PROPERTIES TRANS EPIDERMAL WATER LOSS TEST 25% @37%

13. THANKS TO THE HIGH BIO-COMPATIBILITY BETWEEN OLIVE OIL UNSATURATED FATTY ACIDS AND THE KERATIN LAYER OF THE SKIN, the proteic part forms quickly a PROTECTIVE BARRIER ON THE SKIN REDUCES AGGRESSIVINESS OF STD FORMULATION (i.e. SLES, SLS, preservatives, fragrances) OLIVOIL AVENATE SURFACTANT A MILD INGREDIENT

14.  «Used as primary» ideal for MILD FORMULATIONS (baby products, sensitive skin, etc.)  «Used as secondary» transforms a standard formula into a MORE DELICATE PRODUCT  in any case it leaves the skin SMOOTH, SOFT AND MOISTURIZED OLIVOIL AVENATE SURFACTANT THUS…

15. VEGETAL ORIGIN OLIVE OIL DERIVATIVE NATURAL POSITIONING ECO-FRIENDLY PEG FREE OLIVOIL AVENATE SURFACTANT Others MARKETING CLAIMS

16. VERY MILD SURFACTANT for DELICATE or DAMAGED skin (dry, reddened and itchy skin) OAT proteins add a SUPERIOR SILKY FEEL to the skin OAT is a very “GLAMOUR” marketing claim OLIVOIL AVENATE SURFACTANT

17. Others SURFACTANTs

18. Thank you Via Pastore 1 - 25082 Botticino Sera (Brescia) Italy Tel. +39 0302693532 - Fax. +39 0302193581 www.kalichem.it www.kalichem@kalichem.it OLIVOIL AVENATE SURFACTANT