1. Rhetoric Scroggin 113,231

2. 2 RHETORIC THE ART OF PERSUASION = Rhetoric Someone who studies or “does” Rhetoric is called a: – Rhetor – Rhetorician – Politician (kidding, I kid, but really, they are) – Discussion Topic 2: When is a time you have really noticed rhetoric happening? 2

3. Defining Rhetoric The ART of Persuasion. Language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content.

4. Someone who studies/does Rhetoric is called a Rhetor or Rhetorician. Discussion Question: Knowing this definition what does it mean for a question to be “rhetorical”? Discussion Question:What’s something you have seen that you immediately realized was intended to persuade you?

6. Ancient Greece & Rome

7. Corax & Tisias “The first Sophists” “The Raven & The Crow” The lawsuit: "Corax and his pupil Tisias were reputedly the first Sophists. Like many young men with an appetite for worldly success, Tisias sought training from Corax in the hope of being able to sue his way to wealth and influence. Wishing to make sure he was not duped by his teacher, Tisias contracted to pay Corax only after he had actually won a law suit. On this condition his training commenced and soon enough was over. But Tisias became complacent. Years went by and Tisias brought no suits against anyone. Corax had been willing to wait to be paid, but not forever, so he brought a suit against Tisias to recover his fee" -- Britannica.com

8. Sophists Greece: Every man must defend himself in court. Sophist taught how to do this. Sophist curriculum consisted of analyzing poetry, defining parts of speech, and instruction on argumentation styles. They taught their students how to make a weak argument stronger and a strong argument weak. Popular schools run by Gorgias & Isocrates For the ancient Greeks, a “sophist” was a man who manipulated the truth for financial gain.

9. Philosophy & Communication Meet Socrates teaches Plato Plato hates Gorgias Plato teaches Aristotle Aristotle writes “The Art of Rhetoric”

10. Aristotle’s 3 means of Persuasion Ethos = Credibility Pathos = Emotion Logos = Logic

11. Three Genres of Rhetoric Forensic or Judicial: to accuse or defend. Justice. Past Focused. Found in a Courtroom Deliberative: to Expedience. Future Focused. Found in Senate. Epedictic: to honor or mark an occasion. Honor. Present Focused. Found at Ceremonial Occasions.

13. Roman Rhetoricians Cicero: “Master Rhetorician”. Be liberally educated to connect with any audience. Partially credited with the 5 Canons of Rhetoric Quintillian: Opened a public school of Rhetoric. Believe Education starts when you are born. “Good Person Speaking Well”. Refines Cicero’s 5 Canons or Rhetoric

14. FIVE CANONS OF RHETORIC Five Canons of Rhetoric by Cicero, Quintillian (and potentially Aristotle) Invention = developing persuasion Arrangement = organizing for maximum impact Memory = learning/memory to deliver well Style = word choices, figures of speech Delivery = gestures, pronunciation, tone, etc

15. Middle Ages St. Augustine: How do we use the “pagan” art of rhetoric to better spread the gospel. Universities form and begin studying Rhetoric.

16. American’s & Rhetoric

17. Rhetoric can be.. And so much MORE

18. Questions Bring your questions to class. Come prepared and ready to work.