2. INTRODUCTION OF STAR INDIA PVT. LIMITED: India is the shining light of STAR's operations, driving both growth and profitability. STAR India has been delivering television services to India since economic reforms began in the country in 1991. Since then, set against the backdrop of unprecedented economic growth in the country, STAR India has developed into a leading television network with a national footprint. STAR India broadcasts 20 channels in seven languages. STAR PLUS, STAR India’ flagship Hindi general entertainment channel, redefined Indian television with the launch of Kaun Banega Crorepati (Indian version of Who Wants To Be a Millionaire) in 2001. STAR India has also built alliances with an array of entities to augment its business. Its investments include cable (Hathway), DTH (Tata Sky), distribution (STAR DEN), Southern language broadcasting (STAR-Jupiter), filmed entertainment (FOX STAR Studios), news (MCCS) and home shopping (STAR-CJ).

3. Popular Prakashan India’s oldest independent publishing house can say with aplomb that it has always taken on the work of the crème de la crème authors of India and continues to do so, to date. With a publishing list of over 4,000 titles on different subjects and in varied languages, be it cookery or our social sciences list or our Marathi line-up of literary works. Popular Prakashan, will soon turn 90 years old. Current list of star writers include Sandeep Goyal, Anjali Mukerjee, Milind Gunaji, Asha Khatau and of course Sanjeev Kapoor. Others Include: G.S. Ghurye, G.A. Kulkarni, D.D. Kosambi, Nelson Mandela, Jayprakash Narayan, Vijay Tendulkar, Vinda Karandikar, Gangadhar Gadgil, V.V. Shirwadkar, Bhalchandra Nemade, Amol Palekar, Amitabh Bachchan and Girish Karnad to name a few.

5. The logic of Licensing!!!

10. Processes offer comparatively lesser similarity and resemblance when either of the two is sourced Processes offer greater similarity and resemblance when the same company is involved in production and distribution One observes paradigm changes in the functioning & processes when Distribution and Production take the Licensing Route

12. With regards to Brand Extension, conservatively priced products bearing a low premium, will cater the purpose for Mass Distribution Moderately priced products bearing a comparatively higher premium, will cater the purpose for Limited Distribution The idea of selective showcase or limited edition products is an outcome of highly priced products bearing a higher premium

24. One has to understand…

26. Sunny Ramesh. Sadnani PGDM –RM (13-15) Roll No: 28