1. Sports & Entertainment Marketing Segments Obj. 1.03

2. Industry: A group of organizations involved in producing the same type of product or service Music industry Sports camps Hotel industry

3. Industry Standards: guidelines set for a specific industry Norms: average expectations for an industry Length of event Attendance Expenses Revenue Trends: uses data to describe the current situation for S&E

4. Sports Camps USSC – corporation that organizes sports camps such as: tennis, football, golf, swimming, basketball Nike is a BIG sponsor http://www.ussportscamps.com Assignment: Choose one sport from USSC (teacher assigned) for High School age player 1.Name ONE location closest to Statesville 2.Cost for day camp and overnight for a High School age player. 3.Brief description of the camp 4.Find an alternative similar camp here in NC (same info)

5. Collegiate Sports ISP Sports: “multi-media” management of collegiate marketing. Now owned by IMG (International Management Group) http://www.imgcollege.com/about 1.Find a college from YOUR research, name it 2.How long have they been an IMG client? 3.Who is the IMG contact? 4.List 5 services they provide for “your” school

6. Television Industry Based on viewer ratings Less Expensive Reality Shows Make-over Talent Search More Expensive Sit-coms Dramas Have to pay for “celebrities” who get higher salaries

7. Concert Industry Gone are the “universal appeal” groups/stars More “combination” concerts, and festivals Read the Forbes Article “Big Data, Taylor Swift and the Future of the Music Industry” Answer these questions: 1.What are the 2 main reasons consumers download music illegally? 2.Who developed the “Musical Genome Project” 3.What is Spotify’s version of the “MGP” 4.What does this technology do? 5.What is “Big Data”?

8. Movies http://www.moviemojo.com/studio/ 1.Using 2015 data, what was the #1 movie company’s #3 movie 2.What was the #2 movie company’s #1 movie? 3.What are the worldwide earnings so far for the Sony/Columbia movie Concussion?

9. Live Theatre 1.Where can you find the largest assortment of live theater performances? 2.Where are the TKTS Discount Booths? 3.What is the mission of the TDF? 4.Name ONE current “off broadway”, “family” presentation and include the name of the venue (theater location) and ticket price range

10. Local Live Theatre Go to http://www.blumenthalarts.orghttp://www.blumenthalarts.org 1.What are the current “student rush” performances and how much are tickets? 2.Name 2 places you can go to see live comedy in Charlotte

11. Festivals 1.List 3 (non-music) festivals in North Carolina 2.Include date(s) 3.City 4.Highlights

12. Tourism 1.According to The Nature Conservancy, define “Ecotourism” Listen to the NPR July 31, 2014 broadcast of “As ‘Voluntourism’ Explodes in Popularity, Who’s it Helping Most? 1.Define “voluntourism”. 2.Why would someone choose this type of trip?

13. State and County Fairs 1.What are the dates for the next NC State Fair? 2.What are the dates for the next Iredell County Fair? 3.Name 3 types of entertainment that will be available during the fair according to the website

14. Motivational Speakers

15. Theme Parks