1. Everybody Wants to Work in Marketing! March 23, 2007

2. 4 P’s of Marketing Product Price Place Promotion

3. Product Cereal –Made from: Corn Sugar –LOTS of sugar Other stuff I can’t pronounce It kind of tastes like marshmallows

4. Product Name –Something unique –Something people will remember –Three choices Crunchy Corns Marshmallow Mellows Husker Deluxe

5. Price Competition prices –Cheerios –Kix –Lucky Charms Average Price of competition –$3.50 per box –Average minus 10% $3.15

6. Place Grocery stores –Super Saver –Sun Mart Convenience shops –Gas stations Other stores –Target –ShopKo

7. Promotion Advertising Coupons Web site –With fun stuff Packaging What characters do you recognize?

8. Design a cereal box Box must have: –Name Crunchy Corns Marshmallow Mellows Husker Deluxe –Sketch of product –“Enlarged to show texture” –“Good source of dietary fiber” –Kosher symbol