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 Hy-vee’s direct competitor's are  Wal-Mart  Dillon’s.

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Presentation on theme: " Hy-vee’s direct competitor's are  Wal-Mart  Dillon’s."— Presentation transcript:

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2  Hy-vee’s direct competitor's are  Wal-Mart  Dillon’s

3  Target Marketing-Hy-Vee wants everyone to come shop with them. They do not target any one group.  Positioning-Hy-Vee has a uniform shirt everyone is required to wear with dress pants. They are always friendly and willing to help while keeping the store neat and stocked for the customers.

4  Strategy-Hy-Vee’s strategy is to have the best service in town, have the friendliest atmosphere, and competitive prices.  Competitive Advantage  Customer Loyalty  Convenient Location  Multi-Channel Retailing-Groceries can be ordered online and either picked up at the store or delivered to your home.

5  Merchandise Variety-Hy-Vee offers a wide variety of merchandise for your every need.  Merchandise Assortment-Hy-Vee carries a wide variety of merchandise including baby products and Health Market (gluten free, non-dairy, ect.)  Pricing-Hy-Vee offers competitive pricing for this area.  Location-There is only one Hy-Vee located in this area which is conveniently located by the mall but there are more if you go to Topeka and the Kansas City area.

6  Strengths  Online shopping  Competitive Pricing  Open 24/7 including holidays  Weaknesses  Higher prices on name brand items  Opportunities  Hy-Vee has the opportunity to open a gas station and/or wine and spirit as other Hy-Vee’s have done.  Threats  Wal-Mart is their biggest threat because of their low prices.


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