1.  To recall the influential language techniques used in persuasion.  To identify those techniques in an exam text  To explore how those techniques are effective  To see how we might structure an exam response to the question.

3.  Grammar:  Sentence function (Imperatives and rhetorical questions)  Lists of three  Modality: Epistemic? Deontic?  Pragmatics and Grammar  What grammatical features are used to create “synthetic personalisation”? Look for the use of: Contractions  Conjunctions to start sentences  Second person pronouns  What does the use of the possessive second person pronoun “your” imply about the audience’s relationship with the child? How is this effective?  Lexis  Lexis that has positive connotations  Any other features you notice? 

4.  Context  What is the purpose of this text?  Who might the “ideal” audience be?  What sort of power is exerted and (briefly) what language features reflect this?

5.  Point: Use the question to help you form your point  Pick a specific language feature and try to mention which linguistic method it is from.  Evidence: Give a short example  Explore: Explore what your evidence shows about how power is being exerted. Can you link it to any theories?

6.  In terms of grammar, one of the ways this text asserts influential power is by its use of the imperative sentence function. For example the heading uses the imperative: “Sponsor a child...” This is influentially powerful as it immediately tells the reader what to do. This influence is further asserted by the fact that the phrase is written in formal, bold font at the top of the page which helps the text seem very authorative and therefore may help to convince the audience to do as the text asks.