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High IQ ® – clearly different!. High IQ ® – Intelligent Effects A program designed to add value both for the consumer and the entire textile processing.

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Presentation on theme: "High IQ ® – clearly different!. High IQ ® – Intelligent Effects A program designed to add value both for the consumer and the entire textile processing."— Presentation transcript:

1 High IQ ® – clearly different!

2 High IQ ® – Intelligent Effects A program designed to add value both for the consumer and the entire textile processing chain. High IQ ® is the first comprehensive global branding program for textile colors and effects. High IQ ® is something new, clearly different and stands for INNOVATION and QUALITY!

3 Assurance of reliable quality Innovative, high-performance effects Value for money Benefits for customers High IQ ® – Intelligent Effects Customer

4 Assurance of reliable quality Added value to the garment with innovative effects An attractive hangtag giving a clear message to the consumer Deliver and support innovation with more new effects High IQ ® – Intelligent Effects Brands & Retailers Benefits for brands and retailers

5 New opportunities for differentiation New effects and performance standards to keep them ahead of the game Clearly defined specifications Technical support provided by Huntsman’s extensive global network High IQ ® – Intelligent Effects Mills Benefits for mills

6 Keeps you cool and dry Soft and comfortable Long lasting performance—wash after wash High IQ ® – Cool Comfort Benefits for customers No sweat, keep cool! Technology base: Durable hydrophilic polymers

7 Keeps you dry Stay clean Feel cool High IQ ® – Active Comfort ™ Benefits for customers Keep dry, feel cool! Technology base: Durable hydrophilic polymers & fluoropolymers

8 Freshness you can wear – everywhere Enhanced Comfort Long lasting performance High IQ ® – Freshness on Demand Benefits for customers Choose your scent to match your mood Technology base: Advanced Cyclodextrine technology (sugar derivates)

9 Antimicrobial Confident Comfort Lasting Performance High IQ ® – Active Freshness Benefits for customers Keeping cool in action Technology base: Silver antimicrobial technology

10 Colors stay bright Dark shades stay dark Clothes look new wash after wash High IQ ® – Lasting Color Benefits for customers Colors that stay and don‘t wash away Technology base: Advanced Cellulose reactive dyes and dyeing auxiliaries

11 Built in sun protection Soft fabric, high comfort Long lasting performance—wash after wash High IQ ® – Sun protection Benefits for customers Skin care you can wear! Technology base: UV absorbers and whiteners

12 Sensitive Skin Protection Comfort wear for kids Powerfull protection that lasts UPF 50+ tested in accordance to the AS/NZS standard 4399 High IQ ® – Sun protection for Kids Benefits for customers Active outdoor protection for kids Technology base: UV absorbers and whiteners

13 No need to iron after washing and drying No more unsightly creases during wear A soft silky touch for enhanced comfort Long lasting performance—wash after wash High IQ ® – Easy Care Plus Benefits for customers Wash and wear second to none Technology base: Innovative Moist crosslinking (MXL) technology

14 High IQ ® – Clean and Dry Comfort Benefits for customers Rain or shine clothes stay fine! Technology base: New hydrophobic finish based on non-fluorine technology Soil and water protection Built to last - High durability to home laundries Dry and soft comfort

15 Look forward to sharing more details on our current 9 High IQ ® programs High IQ ® – Intelligent Effects www.high-iq.com


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