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Cocona Competitive Landscape A comparison of Cocona fabrics against other fabrics.

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Presentation on theme: "Cocona Competitive Landscape A comparison of Cocona fabrics against other fabrics."— Presentation transcript:

1 Cocona Competitive Landscape A comparison of Cocona fabrics against other fabrics

2 Cocona Technology Cocona ™ is a patented technology Cocona ™ is made with activated carbon The activated carbon structure is micro- porous. This vast micro-pore structure differentiates the performance of Cocona ™ fabrics from competitors Cocona ™ fabrics adsorb & disperse moisture, odor and UV light

3 Natural Cocona ™ is derived from naturally occurring coconut shells Patagonia has accepted the Cocona ™ product as being, sustainable, sourced as a by-product, and is free of hazardous chemicals Cocona ™ reduces the carbon foot profile of Cocona ™ containing garments

4 Patented Technology US Patent Issued July 24, 2007 World wide coverage Patent claims all active particles Patent claims a process to keep the particles active during processing All activated carbons are covered in the patents All surface active materials are covered in the patent

5 Active Particles Defined: particles which interact physically or chemically with the surrounding environment Physical interactions are adsorbance Chemical interactions are catalyst, chemical changes For active particles to work they need to be exposed to the environment, they can not be covered or coated. odor, water Active Particle Polymer

6 Technology Protect Carbon Process in yarn Remove Protective Layer

7 Cocona Yarn Images

8 Certification - Verification Determine active particle is active –OAV Certification (ASTM D5742) ‏ –Butane adsorbance Determine fabric wets –Water Drop (AATCC 79) ‏ –FlashDry TM Test –Wicking Height UV Protection –AATCC 183

9 Cocona Benefits FlashDry TM Cooling Effect UV Protection Natural Durable Technology Easy Care

10 Differentiators – Cocona vs Antibacterial Activated Carbon Adsorb odors UV Protection Natural Durable FlashDry TM Anti-bacterial Kills bacteria that create some odors No UV Protection Not Natural Performance decrease with washing No Drying benefit

11 Differentiators – Cocona vs Other Activated Carbon Processed via patented technology Adsorb odors UV Protection Natural Durable FlashDry TM How do they process? Non-certified Performance variable

12 Bamboo Products Bamboo Activated Carbon –activated carbon product –how they keep the carbon active is unknown –has different pore size compared to coconut activated carbon –refresh temperature is higher than coconut activated carbon –is not anti- bacterial/microbial –absorbs ammonia Bamboo Fiber –fibers made from Bamboo wood –viscose product –has limited anti-bacterial properties –poor wetting –poor wicking –poor drying –is not an activate carbon

13 Adsorbance Reversible process Exothermic process (releases heat) ‏ Temperature dependant process Size dependant process + Temp

14 Odor Molecules

15 Odor Test Methods Cocona Inc uses ASTM D 5742 –Butane adsorbance –determines if the process worked properly –used for certification purposes Other Methods –Ammonia removal test (SGS Detective Tube Method) ‏ –Acetic Acid removal test (SGS Detective Tube Method) ‏ –Anti-bacterial test (AATCC 6538) ‏ –Scent-Lok test –Artificial nose

16 Quick Drying Mechanism Experimental data shows Cocona fabrics dry faster compared to the same non-Cocona fabric (Dryer testing, 0.2mL water drop test, hang drying) ‏ Known facts: –Activated carbon has a huge surface area (1000 m 2 /g) ‏ –Adsorbance is an exothermic process (releases heat) ‏ –Cocona fabrics have exposed activated carbon surface area and adsorb butane

17 Quick Drying The largest part of Apparel's carbon footprint is the washing & drying (82% of the life time energy consumption) ‏ Manufacturing, disposal, & packaging makes up remaining 18% Cocona™ fabrics reduce the amount of drying by 50 to 1000 % in comparison to current competitive products When blending Cocona™ with cotton similar results occur versus other poly/cotton blends

18 Carbon Footprint Independent studies show that most of the energy consumption involved with apparel pertains to after a garment is manufactured. Washing and drying consume far more energy than the actual manufacturing process.

19 Energy Footprint

20 Dryer Energy Use Comparison to Cocona™

21 FlashDry TM Test Method

22 FlashDry TM FlashDry TM fabrics are defined by drying in 120 seconds using the FlashDry™ testing method This corresponds to a 10 minute dryer dry time for a Polo Shirt FlashDry TM fabrics will be branded accordingly in TexBase

23 Cooling Effect Evaporating perspiration is the body’s cooling mechanism Cocona ™ has a large amount of surface area because of the porous surface area of particles on the surface of the yarn Not only wicks faster but dries 50% faster Wear testers emphasize a perceptible “cool effect” Additionally Dry in winter (fleece) = warm

24 UV Protection “It is estimated that over 1 million new cases of skin cancer occur annually in USA.” MedicineNet inc. UVA and UVB rays absorbed naturally Up to 50 UPF (Ultraviolet Protection Factor) ‏ No chemical treatments Will not wear out or wash off

25 Cocona™ UV Protection Comparison

26 Durable Cocona ™ technology is permanently embedded within the fiber. Will not wear out. Will not wash off. In fact it works better after washing!!

27 Reliable Cocona ™ fabric technology is developed, tested and certified. It is tested and certified through the manufacturing process. The performance of every Cocona ™ fabric is measured to ensure reliable benefits for your customer.

28 Easy Care Cocona ™ fabrics dry quickly Cocona ™ technology is refreshed with normal washing and drying Cocona ™ fabrics are wrinkle resistant


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