1. Sutter Home Zinfandel A Story of Heritage… November 2009

2. Early 1880’s: California is known among fine wine enthusiasts primarily for Zinfandel and Riesling. 1968 vintage: Sutter Home’s first Zinfandel from Amador county grapes is an instant success upon release in 1971. A string of highly regarded vintages sets Sutter Home apart from the competition After the success of the 1968 Zinfandel: Bob Trinchero wants to make Sutter Home a Zinfandel-only winery Today: Sutter Home continues to make award- winning Zinfandel Sutter Home is Zinfandel, cont.

3. Zinfandel market is 750mL 87% of US Zinfandel sales are in 750mL * Nielsen Total US Food 26 Weeks ending 10/17/09

4. Zinfandel Competitive Set Competitive set is not the standard group of brands Zinfandel customers are looking for something unique and SH Zin delivers * Nielsen Total US Food 26 Weeks ending 10/17/09

5. 2007 Zinfandel Awards Orange County FairGold Medal Riverside International WineGold Chairman's Award Grand Harvest AwardsSilver Medal San Francisco ChronicleSilver Medal California State FairSilver Medal Florida State FairSilver Medal Indy InternationalSilver Medal International EasternSilver Medal Houston Livestock Show & RodeoSilver Medal Los Angeles International Wine & SpiritsBronze Medal San Francisco International Wine CompetitionBronze Medal Long Beach Grand CruBronze Medal Pacific Rim InternationalBronze Medal

6. Heritage Campaign POS Instant $1.00 Coupons Flow case cards

7. Sutter Home Zinfandel A Story of Heritage… November 2009