1. “Vino Flor de Jamaica” Tapping into the Exploding Hispanic Wine Market
BARROSO & SONS. LLC
PROPOSAL to DISTRIBUTORS.
2012 1 1

2. Overview What is the Hispanic Wine Market?
What is “Vino Flor de Jamaica”?
“Vino Flor de Jamaica” Opportunity in the US?
Why is Barroso & Sons your Preferred Partner?
Conclusions & Recommendations. 2 2

3. What is The Hispanic Wine Market?
• Hispanics comprise 15.8% of US population
Up 43% since 2000 – over half of total US growth!
26.5% of Nevadans are Hispanic(1)
23% of people under 18 are Hispanic.
Hispanics consume wine in growing numbers
Increased to 22% in 2003 from 12% in 1998(2)
Wine consumption frequency grew 31% among Hispanics, only 11% among whites(3)
Hispanics consume 13.6% of all wine sold in Texas(4)
Half the nation’s new wine drinkers are Hispanic(5)
“This is a market of opportunity for the wine industry” (6) 3 3

4. 4

5. What is “Vino Flor de Jamaica”?
A sweet complex wine with crisp acidity, tart-like lemon and tropical fruits flavors.
12 % by vol. 8% residual sugar.
History
Extracted from the Hibiscus flower grown in a hidden corner of Mexico.
Also known as “Vino Flor de Jamaica“ this wine is part of a one hundred year tradition for Mexicans, Central Americans and Hispanics in general.
Consumers
The Emerging Market – females and young males.
Sweet wines are popular among females.
Although the new market for wine is primarily female, a significant percentage of males—young, adventurous and willing to try new wines—on their own terms is included as well(7) 5 5

6. “Vino Flor de Jamaica” Opportunity In The US.
Until now, NO “Vino Flor de Jamaica” was approved for sale in the US
US Alcohol, Tobacco & Firearms [ATF] Bureau has now approved the sale.
Mexico, Latin America & the Caribbean all ready have strong markets.
WHY? Has it not been approved until now?
The likely reason is the fragmentation of Latin production.
Vino Flor de Jamaica Market Example: Mexican Market
US Market Projection:
Estimated population (2009 US Census)
307,006,550M people
50.7% female
36.5% between 18 and 44
15.8% Hispanic
Average 8.3% annual Hispanic growth rate from 2000 to 2010.
Nevada Market Projection:
Estimated population (2009 US Census)
2.6M people
49% female
63% between 18 and 65
27% Hispanic 6 6

7. Why is Barroso & Sons Uniquely Positioned To Tap This Opportunity?
Barroso has the Only formulation approved by the TTB
Proprietary Formulation:
Date: Jan Formula #11-01 (“Hibiscus wine”) TTB Approval.
Major California Winery is Barroso Partner/Supplier
Owl Ridge Wines, Sonoma County
Frequent Award-Winner.
Fully Adequate Production Capacity.
Formulation Protected under Proprietary Agreement
Fully Adequate Production Capacity 350,000 cases a year.
750-ml Bottles.
Labeling Set and Approved. 7 7

8. Why is Barroso & Sons Uniquely Positioned To Tap This Opportunity?
Barroso Has Developed a Highly Targeted Market Strategy
Early Adopters: Young & Active Hispanics.
Social Network Marketing & Pull-through.
Wine Tasting Events.
Ethnic/Neighborhood Fairs.
Coupons & Special Interest Articles in Spanish-Centered Periodicals.
Twitter/Facebook for “Word of Mouth” Promotion.
Spanish TV – limited selection of Hispanic channels makes the target audience easier to reach. 8 8

9. Barroso & Sons Story Barroso & Sons saw a need in the market
There are not many products for Hispanic women in the liquor market.
Wine consumption is growing Nationwide and within the Hispanic culture in US.
Barroso & Sons embrace tradition
“Flor de Jamaica” wine is part of the Latin culture as a traditional beverage
All ready sold in Mexico, El Salvador and Nicaragua, “Vino Flor de Jamaica” is a popular beverage. 9 9

10. Conclusions & Recommendations
Barroso is Ready to Find a Strong Partner
FOB: $48.00
To place an order, please contact:
Ernesto Barroso
Brand Owner
2481 Old Forge. LN Suite 101 Las Vegas NV
(702) 10 10

11. Thank You for Your Time & Attention Ernesto Barroso Brand Owner.
2481 Old Forge. LN Suite 101 Las Vegas NV
(702) 11 11

12. NOTES
(1) U.S. Bureau of Census, from Los Angeles Times, MAR 24, 2011 back
(2) Natalia Kolyesnikova, Ph.D., “Reaching the Hispanic Wine Market,” Texas Wine Marketing Research Institute Annual Conference, 2011 back
(3) Natalia Kolyesnikova, “Reaching the Hispanic Wine Market” back
(4) Natalia Kolyesnikova, “Reaching the Hispanic Wine Market” back
(5) Hanna Raskin, “Banfi Vineyards Targets Growing Hispanic Wine Markets,” Announcements of the Food Kind, NOV 26, 2010 back
(6) Jose R. Garrigo, “Hispanic Wine Market: A New Frontier,” at back
(7) Results of an online consumer survey sponsored by the Consumer Wine Award at Lodi with Lodi Tokay Rotary and University Wine Award LLC. back 12 12